Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48440
Lilya R. Khuzeeva
{"title":"NARRATIVE STRATEGIES BY CREATING A REALITY TELEVISION ON MODERN RUSSIAN TV","authors":"Lilya R. Khuzeeva","doi":"10.22478/ufpb.2179-7137.2019v8n4.48440","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48440","url":null,"abstract":"Narratology as a general narrative theory applies to the analysis of artistic and historical texts. At the same time, it can be successfully applied to the analysis of television scenarios, because it allows you to see the general course of the proposed history, determine the television picture of the world, and, perhaps, more broadly, media reality. The reconstruction of the TV show model can be useful for the subsequent implementation in the practical activities on television when creating original projects. Based on the narratological analysis of the two seasons of the reality show “Ladette” (they appeared on the Russian TV channel “Piatnitsa” in 2016-2017), the author identifies the composition of the program and narrative strategies that implement various types of narrators. In the course of the study, groups of narrators were identified, their roles in the development of the plot were defined, and their narrative strategies were formulated. A consistent study of the implementation of the strategy led to a general conclusion about which strategy is leading and decisive for this type of reality show. Identification of narrative strategies allows you to expand the boundaries of potential project changes in the future, and also stimulates the search for optimal ways to implement various television functions, including regulatory, social and educational, and others","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128821754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48390
Anastasiya O. Matveeva, L. Kulikova
{"title":"FORMING AND DISCLOSURE OF INFORMATION ON RISKS RELATED TO FOREIGN BUSINESS","authors":"Anastasiya O. Matveeva, L. Kulikova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48390","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48390","url":null,"abstract":"Currently it is difficult to overestimate importance of work of the enterprises of fuel and energy branch, in particular the oil-extracting companies, the majority of which foreign divisions have. Conducting foreign activity involves numerous external risks, many of which are capable to influence a financial position and financial results of the company negatively. Practice shows that most the enterprises very formally belong to disclosure of information on the risks interfaced to foreign activity. The PEST analysis which is carried out by us allowed revealing risks to which the PJSC Tatneft Company having representation in Libya is subject. In this article practical implementation of requirements of IFRS regarding disclosure in the reporting of information on risks by the PJSC Tatneft Company having division abroad is also considered. On the basis of the analyzed disclosure merits and demerits in the reporting of information on the risks interfaced to conducting foreign activity the uniform technique of disclosure of similar information was developed. In our opinion, the recommended format of disclosure of relevant information will simplify work of the accountant by drawing up financial statements, and to users of such reporting will allow to estimate consequences of foreign activity, to create idea of a financial position of the organization and will provide adoption of rational economic decisions","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"546 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123259133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48397
Farida Bizyanovna Sitdikova, G. Eremeeva, E. Martynova
{"title":"IMPLICATURES IN FICTION TEXTS","authors":"Farida Bizyanovna Sitdikova, G. Eremeeva, E. Martynova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48397","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48397","url":null,"abstract":"The article considers implicatures of utterances. An implicature is information complex which is literally (verbally) unexpressed and which can be elicited as a result of extracting the meaning using background knowledge of recipient, context and situation. Formation and understanding the meaning of an utterance is the process of extracting implied meaning which is formed by interaction of linguistic units with constituents of cognitive environment. An utterance therefore can be considered as a speech stimulus involving the knowledge from cognitive environment to form the meaning of the utterance. Extracting the meaning is (that is, eliciting an implicature) is important for communicion. The purpose of the research was to study various aspects of implicatures: the way of extracting the meaning, describing different types and obtaining statistical data of different types implicatures usage. In particular, our research demonstrates statistical prevalence of contextual implicatures. The results of the paper can be of some interest for experts in linguopragmatics and psycholinguisics.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124037278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48399
I. Akhmetova, S. D. Vdovina, O. Demyanova
{"title":"IMPROVING THE ORGANIZATION OF LABOR FORUM IN THE REPUBLIC OF TATARSTAN: PERSONNEL ASPECTS","authors":"I. Akhmetova, S. D. Vdovina, O. Demyanova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48399","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48399","url":null,"abstract":"In the article is substantiated the growing role of regulation of labor as an element of economic stability’s control not only of individual companies, but also territorial formations. The research of quantitative characteristics of human resource capacity of specialists in the valuation of work in terms of the extensive parameters (gender, age, level of education, professional experience, etc.) for a group of chemical industry and machine-building complex of the Republic of Tatarstan is presented. The analytical materials on the scientific validity of labor standards and labor intensity accounting for regulations to assess the qualitative characteristics of human resource capacity of specialists in labor norms of the republic are offered. By results of the conducted research the basic directions of increasing human resource capacity of specialists in the valuation of work in the chemical and engineering industries of the republic of Tatarstan are developed","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131214856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TOURIST ROUTES THROUGH SMALL HISTORIC CITIES OF THE REPUBLIC OF TATARSTAN","authors":"Ekaterina Kazakova, Linara Alfredovna Girfanova, Alina Yagofarovna","doi":"10.22478/ufpb.2179-7137.2019v8n4.48460","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48460","url":null,"abstract":"The Republic of Tatarstan has a high tourist potential for further development. Currently, economic, political and social reasons caused changes in the tourist market. Interest in domestic tourism increased. Domestic travel begins to prevail over outbound tourism in the structure of the tourist flow in Russia. Also, some growth is seen in inbound tourism. Therefore, current conditions create new opportunities for further development of tourism in the country and the need to create new tourist products. The article deals with possibilities of organizing tourist routes in small historic cities of Tatarstan. The main goal is to create additional tourist attractions in the region. This is achieved by a comprehensive study of tourist resources and current tourism development of small historical cities of Tatarstan. A new tourist route was developed based on the results of the study. All of this aimed to increase the tourist flow, develop tourism in small historical cities of Tatarstan and reinforce their positions as tourist centers","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115050740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48427
G. Nurullina, T. Yuan, Liliya Usmanova
{"title":"MODAL WORDS OF POSSIBILITY IN THE TRANSLATION FROM RUSSIAN INTO CHINESE: HULL-ORIENTED ANALYSIS","authors":"G. Nurullina, T. Yuan, Liliya Usmanova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48427","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48427","url":null,"abstract":"The article deals with the modal words with the meaning of the possibility in the translation aspect from Russian to Chinese. The attention is focused on the ways of possibility modality expression in the linguistic corps of the languages being studied. The relevance of this work is determined by the fact that it relies on a contrastive description of the linguistic facts of Russian and Chinese languages and is carried out in line with the modern comparative-typological approach to the study of modal words with the meaning of possibility. The article attempts to study the modal words with the meaning of possibility in the framework of Russian-Chinese translation. In order to determine the features of possibility modality translation, the following studies were carried out: 1) the modal words with the possibility value were divided into four types; 2) the search was performed for the correspondence of words and word combinations in a parallel corpus. The scientific work also presented an experimental study, which allows us to conclude that each type of modal words shows different conformity trends in translation: zero correspondence, correspondence and compensation. The quantitative analysis shows that the Russian-Chinese translation of modal words shows the tendency to full correspondence in a greater extent, which is primarily conditioned by similar semantic relations (the reflection of an utterance logical evaluation), expressed by modal words in both studied languages. It should be noted that such factors as the diachronic feature of the Chinese language, stylistics, the acceptance and the non-acceptance of Russian language features influence the translation of modal words with the meaning of possibility from Russian to Chinese","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123019952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/UFPB.2179-7137.2019V8N4.48458
A. Daryakin, Alexey A. Sklyarov, Konstantin Khasanov
{"title":"THE ROLE OF KEY PERFORMANCE INDICATORS (KPI) IN BANKING ACTIVITIES","authors":"A. Daryakin, Alexey A. Sklyarov, Konstantin Khasanov","doi":"10.22478/UFPB.2179-7137.2019V8N4.48458","DOIUrl":"https://doi.org/10.22478/UFPB.2179-7137.2019V8N4.48458","url":null,"abstract":"The article shows the importance of key performance indicators in banking activities, the factors that determine the key performance indicators, the reasons for choosing a specific key performance indicator and the correct use of key performance indicators. The analysis of key performance indicators used in banking activities was carried out. The general classification of key performance indicators most often used in banking activity is given. Comparative analysis of the listed credit organizations on the main banking key performance indicators were carried out. To assess the effectiveness of credit institutions, economic and mathematical modeling is presented. The resulting factor of the model is the bank multiplier, and the independent variables are the most frequently used in the banking activity key performance indicators. Based on the economic and mathematical modeling, the forecasted values are computed, calculated as a trend over the last two years for all independent variables and a bank multiplier. The expert commentary is drawn from the prediction measures of the independent variables for the last two years. In addition, the article lists the reasons for the fall in the bank multiplier among the listed credit organizations","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126161242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48423
G. Galiullina, E. Kadirova, Gulfiya Kamilovna Khadieva, K. Kuzmina, Zilya M. Kajumova
{"title":"LANGUAGE OF FAMILY COMMUNICATION IN THE MODERN TATAR-RUSSIAN BILINGVAL SOCIETY","authors":"G. Galiullina, E. Kadirova, Gulfiya Kamilovna Khadieva, K. Kuzmina, Zilya M. Kajumova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48423","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48423","url":null,"abstract":"The article is devoted to the study of the functional potential and specificity of use of native language in family communication, in the conditions of modern Tatar-Russian bilingualism. The sociolinguistic study was conducted on the basis of a survey of humanities students, taking into account the type of family, place of residence and language of instruction at school. The choice of respondents of this category is explained by the fact, that they are sufficiently dynamic and receptive to new socio-cultural and political conditions. They were brought up in the conditions of intensification of bilingualism development on the one hand, and the activation of national identity on the other. The analysis shows, that in the modern active bilingual society the language of family communication has its own specificity and vary, depending on the place of residence and the type of family. The rural family, predominantly, uses its native language in domestic communication. In a rural family, children speak their mother tongue with their parents and brothers and sisters. The urban family, living in the environment of Russian-Tatar bilingualism, prefers to use both languages. Outside the family society, respondents actively use Russian language. The survey shows, that the degree of functioning of native language in urban families between children and their parents is higher, than between close relatives. The penetration of bilingualism into the family environment is also observed in modern families, implementing Tatar-Russian bilingualism. Native Tatar language is the first for the members of such families.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128425928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48372
A. Khafizova, N. Antonova
{"title":"CULTURAL PECULIARITIES IN TRANSLATION OF COLLOQUIAL VOCABULARY","authors":"A. Khafizova, N. Antonova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48372","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48372","url":null,"abstract":"The present article studies peculiarities of colloquial vocabulary of English, Russian and French languages on the material of fictional texts and their translation, particularly works by S. Maugham and their translation into Russian and French. Special attention is paid to the problem of preserving stylistic component when translating from one language into another. Since the languages demonstrate their own specific features in the aspect of word choice determined by cultural nature, development of functional styles and peculiarities of linguistic and stylistic norms, translators have to face certain difficulties when transferring the source text into another language. One of the problems in this aspect is that translator has to find not only corresponding lexical or phraseological units to preserve semantic components of the original, but also follow the stylistic mode of the text and at the same time do not shift away from stylistic norms of the target language. The article shows how translators cope with this problem and try to solve both tasks.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134313259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gênero & DireitoPub Date : 2019-10-02DOI: 10.22478/ufpb.2179-7137.2019v8n4.48452
T. Nagovitsyna, R. Gazizov
{"title":"THE CURRENT STATE OF RUSSIAN REGIONAL INTERNET MEDIA (ON THE EXAMPLE OF THE REPUBLIC OF TATARSTAN)","authors":"T. Nagovitsyna, R. Gazizov","doi":"10.22478/ufpb.2179-7137.2019v8n4.48452","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48452","url":null,"abstract":"The paper concerns the determination of the state of development of the Internet mass media (on the example of the Republic of Tatarstan). It considers the issues of formation and the regional peculiarities of this type of media environment, summarizes the experience of the Internet media of the Republic of Tatarstan. The authors focus special attention on multimedia, as a factor in the development of networked media at the present stage. The specifics of the Internet media has significantly changed the nature of the presentation of materials, the work of journalists, the target audience, as well as the system of functioning of the media in general. The authors analyzed the nature of the influence of multimedia on the features of functioning of regional networked media. In recent years, the Republic of Tatarstan remains among the most reading regions in Russia. As of today in the given region of Russia there is registered 1067 mass-media. In connection with the development of the Internet media, which today determine the leading trends in the functioning of all the mass media, it seems to us necessary to consider the peculiarities of the Internet media of the Republic of Tatarstan.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133048792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}