Gênero & Direito最新文献

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FACTUAL REFLECTION OF URBAN SPACE IN WILLIAM DEAN HOWELLS'S SHORT PROSE 威廉·迪恩·豪威尔斯短篇散文对城市空间的真实反映
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48386
Natalia L. Fesyanova, E. Khuzina
{"title":"FACTUAL REFLECTION OF URBAN SPACE IN WILLIAM DEAN HOWELLS'S SHORT PROSE","authors":"Natalia L. Fesyanova, E. Khuzina","doi":"10.22478/ufpb.2179-7137.2019v8n4.48386","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48386","url":null,"abstract":"American writer William Dean Howells led an intensive search for artistic means to represent reality throughout his creative journey. His creative method was characterized by an acute sensation of the world's objectivity and the understanding of art as a special language. In this article, various types of art (landscape, music) are examined by which the writer created a factographic reflection of the urban space that determined the artistic specifics of his works. The theme of the city and the motive of the road in W. D. Howells creative destiny became fundamental ones and were reflected in his small prose. The studied texts of the American writer focused the attention on the inner world and the feelings of the author-narrator. He has a phenomenal memory that helps to save not only the experienced events, but also the emotional fabric of his wanderings in detail. The urban pictures conveyed by W.D. Howells are as detailed as possible, demonstrate both the author's picture of the world and the specific norms of the urban space of the XIXth century. In the stories the writer shows such power of the urban environment, which adversely affects the development of urban culture, not only ecological but also psychological pollution occurs, the break with the surrounding reality and the construction of an artificial world. Thus, it allowed the author to combine documentality and artistic generalizations, confirming everything with specific names, titles, and events. Throughout the narrative in the small prose by W. D. Howells, the idea of the organic development of small towns and the existence in harmony with the surrounding natural environment is the main one, which is of enormous importance for the modern world. An original translation from English in the article was performed by the author.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122930453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
METHODICAL APPROACHES OF THE INTERCULTURAL COMPETENCE FORMATION OF FUTURE ECONOMISTS 未来经济学家跨文化能力形成的系统方法
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48426
O. Polyakova, Alina F. Nigmatullina, Margarita A. Mihailova
{"title":"METHODICAL APPROACHES OF THE INTERCULTURAL COMPETENCE FORMATION OF FUTURE ECONOMISTS","authors":"O. Polyakova, Alina F. Nigmatullina, Margarita A. Mihailova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48426","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48426","url":null,"abstract":"The paper represents the results of conducted experiments on the formation of intercultural competence among undergraduate economics students of Kazan Federal University (Russia). Aimed at describing the advantages of the intercultural competence formation approach, the article focuses on the evidence of competence-based approach’s effectiveness in the formation of intercultural competence. The business games, projects, discussions, brainstorming, and simulation games were used as the methods of the formation of the intercultural competence. Both a linguistic and a cultural components have become increasingly important in the personality of an international level modern economist. In addition to knowledge in the professional field, future economist needs to possess cultural, sociocultural knowledge and skills that allow him to adequately represent himself in situations of intercultural communication. This problem is widely discussed these days due to the active growth of theoretical and practical interest in issues of intercultural communication. The introduction of a two-level education system (bachelor's and master's degrees) in Russia entails a considerable number of changes, including creating courses related to the world economy in a foreign language. These programs must be compiled in accordance with the federal state standards of the generation 3+ and must be implemented in the professional training of future economists at the Institute of Management, Economics and Finance of the KFU. Hence, there is a need to increase the level of intercultural competence of future specialists in the economy field and the need for pedagogical theory and practice in the formation of intercultural competence of students in the process of teaching a foreign language at a university.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124085722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DESCRIPTION OF THE CONCEPT “OLDNESS” FROM THE CULTURAL LINGUISTICS’ POINT OF VIEW IN SPANISH AND RUSSIAN (BASED ON LEXICOGRAPHICAL SOURCES) 从文化语言学的角度对西班牙语和俄语中“老”概念的描述(基于词典学资料)
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48373
Alesya S. Pashonina, Fatima M. Dadberova
{"title":"DESCRIPTION OF THE CONCEPT “OLDNESS” FROM THE CULTURAL LINGUISTICS’ POINT OF VIEW IN SPANISH AND RUSSIAN (BASED ON LEXICOGRAPHICAL SOURCES)","authors":"Alesya S. Pashonina, Fatima M. Dadberova","doi":"10.22478/ufpb.2179-7137.2019v8n4.48373","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48373","url":null,"abstract":"Due to the increased attention of modern science to a man as a representative of culture, conceptual linguistics turned out to be one of the most promising directions in linguistics. The concept is a kind of semantic nest that covers a significant part of the language vocabulary. In this paper, the concept of old age in Spanish and Russian languages was studied on the basis of lexicographic sources. However, lexicographic sources are only an attempt to order a language integrated into the syncretic consciousness of a person for research purposes. The concepts are implemented in a language using semantic fields. The field theory is based on the idea of regularities and semantic links existence between linguistic units. The linguistic-cultural concept as a conventional unit can only be considered in cooperation with other concepts. The concept of old age was described in connection with the concepts of wisdom, stupidity, respect, neglect, death, life, fear, poverty and wealth.In both languages old age is understood as the phenomenon of predominantly negative nature, but with a higher percentage of units with improvement evaluation in Spanish. The obtained data will be tested in speech by the means of a free associative experiment. The research has an applied value in such related sciences as pedagogy, gerontology and sociology.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129778133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OCCUPATIONAL RISK FACTORS FOR DEMENTIA IN A SAMPLE OF OLDER ADULTS COVERED BY THE IRANIAN OIL INDUSTRIES’ HEALTH CENTERS, 2018 2018年伊朗石油工业健康中心覆盖的老年人样本中痴呆症的职业风险因素
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48441
H. Ghassemzadeh, A. A. Kamrani, Yadollah Abolfathi Momtaz, M. Rassafiani, F. Nourhashemi, R. Sahaf, Salman Naderian
{"title":"OCCUPATIONAL RISK FACTORS FOR DEMENTIA IN A SAMPLE OF OLDER ADULTS COVERED BY THE IRANIAN OIL INDUSTRIES’ HEALTH CENTERS, 2018","authors":"H. Ghassemzadeh, A. A. Kamrani, Yadollah Abolfathi Momtaz, M. Rassafiani, F. Nourhashemi, R. Sahaf, Salman Naderian","doi":"10.22478/ufpb.2179-7137.2019v8n4.48441","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48441","url":null,"abstract":"Here is a new case of dementia in the world every three seconds. It kills more people in the US than breast cancer and prostate cancer combined, while it is the number one killer in England and Wales. The current cost of the disease is about a trillion US dollars a year, and that is forecast to double by 2030.Object: The aim of this study was to determine the probable occupational and environmental risk factors of dementia among the retirees of Iranian oil industries. Methods: A case-control study of 551 randomly selected older adults, all aged 60 and above including 180 demented and 371 nondemented retirees, pair matched for education and gender, was conducted. We evaluated the adjusted associations between dementia risk and the probable occupational and environmental variables through multiple logistic regression.Results: A history of exposure to air pollution (Adjusted OR=2.00, 95%CI= 1.00-7.00), head injuries (Adjusted OR=2.00, 95%CI= 1.00-6.00) and more than 20 years of work in the operational fields (Adjusted OR=5.00, 95%CI= 3.00-8.00) was significantly correlated with an increased risk of dementia. We could not find any significant associations between dementia risk and exposure to fossil fuels, solvents, noise pollution and or a combination of occupational risk factors. Conclusion: The results propose that long-term exposure to field occupational risk factors is likely to increase the risk of dementia. We suggest simultaneous serial oil industries’ particulate evaluations with proper cognitive assessments for the pre-retired staff","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"281 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122939699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TRANSFORMATION OF THE EVOLUTIONARY ECONOMICS THEORY 演化经济学理论的转型
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48461
Y. L. Odintsova, A. Khairullina, Irina A. Kabasheva
{"title":"TRANSFORMATION OF THE EVOLUTIONARY ECONOMICS THEORY","authors":"Y. L. Odintsova, A. Khairullina, Irina A. Kabasheva","doi":"10.22478/ufpb.2179-7137.2019v8n4.48461","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48461","url":null,"abstract":"The evolutionary economics was separated into an independent direction of research only after the appearance of the works of R. Nelson and S. Winter. The theory they propose is based on similar processes in economics and biology. Thus, the evolutionary economic theory was built on the inconsistency of two processes based on Darwin's theory (variability and selection). When transferring this into the economic reality we create the following model: a competitive struggle is created between the firms as a result of which the most adapted ones \"survive\" in the process of industrial innovation. At the same time, the evolutionary ideas arose much earlier. In the XVIII century B. Mandeville, A. Smith, and later T. Malthus expressed their ideas that could be attributed to the evolutionary approach today in connection with the assertion of a natural-science worldview that undermined the idea of a divine creation, though with some reservations. The purpose of this article is to trace the change in the ideas of \"evolutionary economics\" in various technological orders.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123421422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ELEMENT OF WATER IN KOREAN CULTURE AND GARDEN ART OF KOREA 韩国文化中的水元素与韩国园林艺术
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48383
N. Bolotova, R. Muhametzyanov
{"title":"ELEMENT OF WATER IN KOREAN CULTURE AND GARDEN ART OF KOREA","authors":"N. Bolotova, R. Muhametzyanov","doi":"10.22478/ufpb.2179-7137.2019v8n4.48383","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48383","url":null,"abstract":"The East always was mysterious for Europeans, and it continued till 16-17 centuries. When it comes to the Near East, China, Japan and India, we can see that researches at that time gave a lot of information about these countries, but as for Korea, there was just fragmentary information. More detailed research of Korea has begun much later, that is why there are still a lot of subjects needed be researched. And one of them is Garden Art of Korea. It should be mentioned that researchers telling about Korean gardens give only general things and do not do detailed analyze. This article analyzes an image of water and its realization in the Garden Art of Korea. As we know, Koreans have a special attitude to nature as an object of contemplation and comprehension. And this attitude was incarnated through parks and gardens, which develop under the influence of Chinese culture. But Korean gardens save their originality and get new semantic contents which spread on each element of a park-garden complex. The analyze of evolution of base elements of Korean garden gives us a possibility not only see changes of culture complex, but also helps us to understand a mechanism of interaction of cultures when recipient culture saves its originality and uniqueness.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129979719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPROVEMENT OF THE REGIONAL MANAGEMENT SYSTEM BASED ON HARMONIZATION OF INTERESTS OF SOCIAL AND ECONOMIC INTERACTION SUBJECTS 完善基于社会经济互动主体利益协调的区域管理体制
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48398
A. Akhmetov, Aidar M. Toufetulov, G. Khadiullina, F. S. Nugaev
{"title":"IMPROVEMENT OF THE REGIONAL MANAGEMENT SYSTEM BASED ON HARMONIZATION OF INTERESTS OF SOCIAL AND ECONOMIC INTERACTION SUBJECTS","authors":"A. Akhmetov, Aidar M. Toufetulov, G. Khadiullina, F. S. Nugaev","doi":"10.22478/ufpb.2179-7137.2019v8n4.48398","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48398","url":null,"abstract":"Activation of the processes on globalization and national economic space regionalization actualizes the problem of formation of an effective mechanism for managing the regional socio-economic system, the availability of which ensures effective use of available resources, creates prerequisites for the formation and implementation of the competitive potential of a territorial entity, and is a necessary prerequisite for neutralizing the consequences of global and local crises. The level of sustainable functioning of regional socio-economic systems is a key factor affecting the socioeconomic development of the Russian economy in the face of increasing uncertainty in the external environment. This requires new approaches to identify tools for new governmental management at the meso level, to developing new forms and models for sustainable socio-economic development of regions. The paper substantiates the thesis that the necessary condition for the implementation of sustainable development of the regional economic system is the presence of adapters in its elements that provide a certain quality of management decisions. Regional development is aimed at achieving a set of parameters that meet the needs of economic agents: residents and non-residents of the regional economy, subject to feasibility of management decision, compliance with strategic guidelines for regional development and reducing agency costs. At the same time, regional development is interpreted as the result of structural changes (the synthesis of structure and processes) in the system of interaction between subjects of socioeconomic relations at the meso level, and controlling is considered as a tool for effective management of innovation changes","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121040622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
HISTORICAL-ECONOMIC KNOWLEDGE AS THE BASIS OF THE THEORETICAL LEVEL OF ECONOMIC THINKING 以历史经济知识为基础的理论层面的经济思维
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48392
A. Tufetulov, G. Hadiullina, R. R. Shakirov, Andrey S. Zayats
{"title":"HISTORICAL-ECONOMIC KNOWLEDGE AS THE BASIS OF THE THEORETICAL LEVEL OF ECONOMIC THINKING","authors":"A. Tufetulov, G. Hadiullina, R. R. Shakirov, Andrey S. Zayats","doi":"10.22478/ufpb.2179-7137.2019v8n4.48392","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48392","url":null,"abstract":"Economic theory as an independent science arose in the period of the formation of modern market relations. The economic thought history as a separate branch in the system of economic sciences took shape in the first half of the XIX century. The tradition of Russian economic thought at all stages of its development was attention to historical trends and factors of socio-economic development. The reason for this is in the specifics of Russia's socioeconomic and spiritual development. ХIХ century is characterized by the struggle of old and new trends in the economic system of Russia. In these conditions, representatives of various branches of economic thought appealed to the historical experience of the country and humanity in order to prove the truth of their position. The paper presents an analysis the historical process of emergence, development, struggle, and the changing of economic ideas. The main attention is paid to the analysis of the main directions of modern economic theory underlying the decision-making at macro and microeconomic levels. The content of the historical and economic knowledge functions: worldview, practical, axiological, factual and methodological, is defined. The necessity of studying the provisions of alternative economic schools is substantiated, what is considered as a prerequisite for the formation of general cultural and professional competencies of specialists in the field of economics","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114698989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TECHNOLOGICAL INFRASTRUCTURE OF AGRICULTURE IN PROVIDING ECONOMIC GROWTH OF THE AGRARIAN SECTOR 农业技术基础设施为农业部门提供经济增长
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/ufpb.2179-7137.2019v8n4.48451
A. A. Zamaidinov, A. Subaeva
{"title":"TECHNOLOGICAL INFRASTRUCTURE OF AGRICULTURE IN PROVIDING ECONOMIC GROWTH OF THE AGRARIAN SECTOR","authors":"A. A. Zamaidinov, A. Subaeva","doi":"10.22478/ufpb.2179-7137.2019v8n4.48451","DOIUrl":"https://doi.org/10.22478/ufpb.2179-7137.2019v8n4.48451","url":null,"abstract":"The purpose of the study is to provide a scientific justification for the advancement of technological infrastructure and development of practical recommendations for improving the level of economic efficiency of technical support for the agrarian sector of the national economy.The paper examines the theoretical foundations of the technological infrastructure of agriculture in ensuring economic growth of the agricultural sector. The structure of the production assets of the agricultural complex is analyzed. The actual and significant in modern conditions, the problem of deteriorating technical support system in the country is considered. The main advantage of the study is identification of a system of machines providing for a comprehensive mechanization and automation of production processes. The article proposes directions for supporting measures to lease agricultural machinery of a new generation that is distinguished by high technical and economic indicators, both in cash and in kind","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133442647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
ANALYSIS OF THE RUSSIAN EXPERIENCE OF CREATING TERRITORIAL BRANDS 分析俄罗斯打造地域品牌的经验
Gênero & Direito Pub Date : 2019-10-02 DOI: 10.22478/UFPB.2179-7137.2019V8N4.48367
B. M. Eidelman, O. Bunakov, L. R. Fakhrutdinova, N. Gabdrakhmanov
{"title":"ANALYSIS OF THE RUSSIAN EXPERIENCE OF CREATING TERRITORIAL BRANDS","authors":"B. M. Eidelman, O. Bunakov, L. R. Fakhrutdinova, N. Gabdrakhmanov","doi":"10.22478/UFPB.2179-7137.2019V8N4.48367","DOIUrl":"https://doi.org/10.22478/UFPB.2179-7137.2019V8N4.48367","url":null,"abstract":"This paper shows the features of spatial development of branding in various regions of the Russian Federation. The ways of development and promotion of territorial brands both in large and in small towns of Russia were considered. Based on the description of a large number of Russian regional brands, the paper presents a comparative analysis and shows their advantages and disadvantages. Much attention is paid to the formation processes of territorial brands on the example of the Republic of Tatarstan. The paper describes the main objectives of the Visit Tatarstan brand and the features of its visual style. It was shown that the visual style of this brand is based on a modern interpretation of ethnic, historical and traditional Tatar ornaments covering thousands of years. Among the main tasks of the Visit Tatarstan brand is the formation of a clear, uniform and an adequate image of the Republic of Tatarstan in the public consciousness both within and beyond the region. The paper sates that the Visit Tatarstan brand is focused primarily on the development of tourism and hospitality in the region, as well as the formation of an adequate image of the Republic of Tatarstan for the many guests who come to the Republic from around the world. Finally, there is a conclusion that each region of the Russian Federation should have its original brand created, which should complement and develop other city brands.","PeriodicalId":425856,"journal":{"name":"Gênero & Direito","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124882426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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