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Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising 向上还是向下?基于社交意向的搜索广告点击率预测
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539249
Yi-Ting Chen, Hung-Yu kao
{"title":"Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising","authors":"Yi-Ting Chen, Hung-Yu kao","doi":"10.1145/2539150.2539249","DOIUrl":"https://doi.org/10.1145/2539150.2539249","url":null,"abstract":"In search advertising, advertisers should carefully compose keywords in order to enhance the opportunity for ads to be clicked. Thus, timely presenting proper advertisements to users will encourage them to click on search ads. Until now, how to efficiently improve the ad performance to earn more clicks remains a main task. In this paper, we focus on the scope of smart phone and produce a social intentional model with advertising based features to forecast future trend on ads' click-through rate (CTR). In terms of social intentional model, we analyze Chinese text content of technology forum to derive social intentional factors which are Hotness, Sentiment, Promotion, and Event. Our results indicate that with knowing public opinions or occurring events beforehand can efficiently enhance click prediction. This will be very helpful for advertisers on adjusting bidding keywords to improve ad performance via social intention.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"11 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116780857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Automatic Recognition of Design Patterns from UML-based Software Documentation 基于uml的软件文档设计模式的自动识别
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539173
B. D. Martino, A. Esposito
{"title":"Automatic Recognition of Design Patterns from UML-based Software Documentation","authors":"B. D. Martino, A. Esposito","doi":"10.1145/2539150.2539173","DOIUrl":"https://doi.org/10.1145/2539150.2539173","url":null,"abstract":"Here we describe a procedure and a prototype implementation for the automatic recognition of Design Patterns from documentation of Software Artefacts' design and implementation, provided in a machine readable form, namely the XMI coded representation of UML diagrams. The procedure exploits a semantic representation of the patterns to be recognized, based on the ODOL ontology defined by the University of Massey (New Zealand) [12], which we have augmented with an OWL-S based representation of the patterns' dynamic behaviour. Both the UML set of diagrams related to the analysed Software Artefacts and the ODOL+OWL-S patterns' representation are automatically scanned and translated into a first order logic representation (namely Prolog). A set of first order logic rules, independent from the specific pattern to be recognized, have been defined to describe the heuristics and features which trigger the recognition, exploiting the Prolog description of the patterns to be recognized and the base of Prolog facts which represents the UML documentation.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"2005 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128298404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Maximum Complex Task Assignment: Towards Tasks Correlation in Spatial Crowdsourcing 最大复杂任务分配:面向空间众包中的任务关联
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539243
H. Dang, T. Nguyen, Hien To
{"title":"Maximum Complex Task Assignment: Towards Tasks Correlation in Spatial Crowdsourcing","authors":"H. Dang, T. Nguyen, Hien To","doi":"10.1145/2539150.2539243","DOIUrl":"https://doi.org/10.1145/2539150.2539243","url":null,"abstract":"Spatial crowdsourcing has gained emerging interest from both research communities and industries. Most of current spatial crowdsourcing frameworks assume independent and atomic tasks. However, there could be some cases that one needs to crowdsource a spatial complex task which consists of some spatial sub-tasks (i.e., tasks related to a specific location). The spatial complex task's assignment requires assignments of all of its sub-tasks. The currently available frameworks are inapplicable to such kind of tasks. In this paper, we introduce a novel approach to crowdsource spatial complex tasks. We first formally define the Maximum Complex Task Assignment (MCTA) problem and propose alternative solutions. Subsequently, we perform various experiments using both real and synthetic datasets to investigate and verify the usability of our proposed approach.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128375703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 29
Towards the integration of images on the Web 朝着Web图像集成的方向发展
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539250
Rizwan Mehmood, H. Maurer
{"title":"Towards the integration of images on the Web","authors":"Rizwan Mehmood, H. Maurer","doi":"10.1145/2539150.2539250","DOIUrl":"https://doi.org/10.1145/2539150.2539250","url":null,"abstract":"Due to the proliferation of data sources on the Web, information integration has emerged as a research topic of great interest in the scholars community. The crutial challenge is to stitch heterogeneous data together. In addition to formulating the problem of information integration, we sketch a model of information integration system based on the past efforts which represent original heritage of the field. We describe key components of an information integration system and their usage with an example in the image domain. To facilitate searching of images about a particular geo entity we have developed a system that presents a unified view of images extracted from different data sources. The real challenge is the extraction of images from different data sources followed by their meaningful representation on the user interface which is discussed along with the problems related to the deep Web which came up while crawling Web data.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134086006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
A Unified Messaging-Based Architectural Pattern for Building Scalable Enterprise Service Bus 用于构建可伸缩企业服务总线的统一的基于消息的体系结构模式
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539223
Karim Ahmed
{"title":"A Unified Messaging-Based Architectural Pattern for Building Scalable Enterprise Service Bus","authors":"Karim Ahmed","doi":"10.1145/2539150.2539223","DOIUrl":"https://doi.org/10.1145/2539150.2539223","url":null,"abstract":"Service-oriented architecture (SOA) has become the popular methodology to build large enterprise systems. Inside an enterprise, an enterprise service bus (ESB) has provided a reliable and efficient solution to have services and applications communicate with each other. This paper proposes a unified architectural pattern for building a scalable enterprise service bus which relies on messaging middleware that aims at fulfilling the different requirements of the business, while maintaining compatibility of the already deployed services. By analyzing different scenarios and business requirements, the proposed architectural pattern can save time, funds, and development effort needed to extend the currently deployed services in the enterprise.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133113867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
DASISH: An Initiative for a European Data Humanities Infrastructure DASISH:欧洲数据人文基础设施倡议
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539237
Bartholomäus Wloka, W. Winiwarter, G. Budin
{"title":"DASISH: An Initiative for a European Data Humanities Infrastructure","authors":"Bartholomäus Wloka, W. Winiwarter, G. Budin","doi":"10.1145/2539150.2539237","DOIUrl":"https://doi.org/10.1145/2539150.2539237","url":null,"abstract":"Collaborative research, preservation of data, common access to information and recently an increasingly growing amount of data have been an issue in disciplines in which the studied material is located in many places. This is especially the case in the humanities. Digital libraries are a step towards turning hard copies into digitally available material. The need to manage, share, and preserve this information gave birth to a new term, the Digital Humanities. In this paper we present the current state, goals and future outlook of the European Digital Humanities initiative.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132166759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Accelerating Structured Web Crawling without Losing Data 加速结构化Web爬行而不丢失数据
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539203
B. R. El-Gamil, W. Winiwarter
{"title":"Accelerating Structured Web Crawling without Losing Data","authors":"B. R. El-Gamil, W. Winiwarter","doi":"10.1145/2539150.2539203","DOIUrl":"https://doi.org/10.1145/2539150.2539203","url":null,"abstract":"Size of retrieved data versus crawling time formulate a well-known dilemma in the structured Web crawling community. The real challenge within this dilemma is to optimize the settings of a given wrapper to obtain maximum available data in shortest possible time. In this paper, we try to tune these settings, by introducing a threaded algorithm that guarantees accessing all available detail pages within crawling scope; and using this algorithm, we try to reduce the time consumed by the crawler, via simple adjustments of sleeping time after each detail page visit.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"357 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115898689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Prototype System of Remote Music Therapy Using the Latest Communication Technology in Japan 日本最新通信技术的远程音乐治疗原型系统
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539265
N. Kosugi, N. Kodama, Sachiko Shimizu, S. Saruwatari, T. Terada, H. Kazui, Koichi Yamashita, H. Kawashima, M. Hata
{"title":"A Prototype System of Remote Music Therapy Using the Latest Communication Technology in Japan","authors":"N. Kosugi, N. Kodama, Sachiko Shimizu, S. Saruwatari, T. Terada, H. Kazui, Koichi Yamashita, H. Kawashima, M. Hata","doi":"10.1145/2539150.2539265","DOIUrl":"https://doi.org/10.1145/2539150.2539265","url":null,"abstract":"This paper describes a prototype system of remote music therapy for elderly people with dementia using the latest communication technology in Japan. The system uses the latest high-speed optical network, called NGN (Next Generation Network) and the latest terminal especially for audio data communication called Hikari DUETTO NY1, which was released at the end of the last year. We did an experiment of the system using the real communication environment in this January between Tokyo and Osaka. The communication time of the system between Tokyo and Osaka was about 25.5 msec. Thus, we confirmed that the system was able to provide almost real-time audio data communication. Based on the result, the feasibility of music therapy activities, such as singing and exercises with music, using the system was examined. We confirmed that the singing activity which is the most important one in the music therapy was feasible.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"147 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116087692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Case Study of Application Development for Mobile and Location-Based Services 移动和基于位置的服务的应用程序开发案例研究
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539202
Daniel Granlund, Dan Johansson, K. Andersson, Robert Brännström
{"title":"A Case Study of Application Development for Mobile and Location-Based Services","authors":"Daniel Granlund, Dan Johansson, K. Andersson, Robert Brännström","doi":"10.1145/2539150.2539202","DOIUrl":"https://doi.org/10.1145/2539150.2539202","url":null,"abstract":"In this paper we present a case study of a location-dependent service, aimed for tourists. Two applications are developed, one based on native technologies, the other on HTML5 and related frameworks. We provide implementation details and compare the different solutions in terms of location support, compliance with required features, and cross-platform functionality. Our experiments show that web-based approaches may lead to significant benefits over using native technologies; both versions of the application displayed comparable location support and compliance with required features, while the web version superseded its native counterpart in cross-platform functionality.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117056045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Optimizing SPARQL-to-SQL Rewriting 优化SPARQL-to-SQL重写
International Conference on Information Integration and Web-based Applications & Services Pub Date : 2013-12-02 DOI: 10.1145/2539150.2539247
Jörg Unbehauen, Claus Stadler, S. Auer
{"title":"Optimizing SPARQL-to-SQL Rewriting","authors":"Jörg Unbehauen, Claus Stadler, S. Auer","doi":"10.1145/2539150.2539247","DOIUrl":"https://doi.org/10.1145/2539150.2539247","url":null,"abstract":"The vast majority of the structured data of our age is stored in relational databases. In order to link and integrate this data on the Web, it is of paramount importance to map relational data to the RDF data model and make Linked Data interfaces to the data available. We can distinguish two main approaches: First, the database can be transformed into RDF row by row and the resulting knowledge base can be exposed using a triple store. Second, an RDB2RDF mapper performs SPARQL-to-SQL rewriting and thus exposes a virtual RDF graph based on the relational database. The key challenge of such a SPARQL-to-SQL rewriting is to create a SQL query which can be efficiently executed by the optimizer of the underlying relational database. In this article we discuss and evaluate the impact of different optimizations on query execution time using SparqlMap, a R2RML compliant SPARQL-to-SQL rewriter and compare the performance with state-of-the-art systems.","PeriodicalId":424918,"journal":{"name":"International Conference on Information Integration and Web-based Applications & Services","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114709685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
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