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International Journal of Marketing Communication and New Media最新文献

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The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Teal Madrid, F.C. 通过数字营销培养对品牌情感依恋的社会认同的重要性：来自马德里剧院的证据。
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-07-14 DOI: 10.54663/2182-9306.2023.sn13.56-76
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引用次数: 0
Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth 服务快感与品牌爱：对溢价与口碑的影响
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-07-14 DOI: 10.54663/2182-9306.2023.sn13.156-176
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引用次数: 0
Research Papers on Consumer Behavior and Digital Marketing 消费者行为与数字营销研究论文
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2022.v11.n20.1-4
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引用次数: 0
Trends in Digital Marketing Research: A Bibliometric Analysis 数字营销研究趋势:文献计量学分析
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2023.v11.n20.142-165
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引用次数: 0
Factors Affecting the Relationship between Brand and Digital Consumer in Portugal 影响葡萄牙品牌与数字消费者关系的因素
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2023.v11.n20.226-256
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引用次数: 0
An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors 由外而内的动机决定着大学生的网络购物行为
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2023.v11.n20.101-120
{"title":"An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.101-120","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.101-120","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48584975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Was There an Alteration on Consumers Pattern with COVID- 19 Pandemic? A Pre and Post-Pandemic Research on Consumers Behavior COVID- 19大流行是否改变了消费者模式?大流行前后消费者行为研究
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2023.v11.n20.5-40
{"title":"Was There an Alteration on Consumers Pattern with COVID- 19 Pandemic? A Pre and Post-Pandemic Research on Consumers Behavior","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.5-40","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.5-40","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70849730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables 信任、感知价值在企业形象与网络购物意愿关系中的中介作用:基于耐用消费品的研究
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2023.v11.n20.75-100
{"title":"The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.75-100","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.75-100","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43075832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Online Cross-Cutting Exposure on Political Participation & Social Anxiety 网络跨领域接触对政治参与和社会焦虑的影响
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2023.v11.n20.226-248
{"title":"Impact of Online Cross-Cutting Exposure on Political Participation & Social Anxiety","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.226-248","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.226-248","url":null,"abstract":"This study suggests that more nuanced human relationships and interpersonal communication structures must be explored to understand users’ political actions better. Cross-cutting exposure influences users’ political participation such that disagreement from close ties is negatively associated with political participation. In contrast, conflict from weak links is positively related to political involvement. Users’ political participation and social anxiety are further strengthened when they are highly engaged with the disagreement from weak ties. With 83% of the respondents between 18-35 years of age, this study mainly represents the young lot's results. The study contributes to the ongoing debate on social media’s effectiveness and whether cross-cutting exposure encourages or discourages political participation. It also contributes to the literature on the differentiation between close ties and weak ties and the effects of disagreement from each. This study aids in political consultants' and campaign managers' understanding of the effects of communication on people’s political and psychological attitudes in various contextual and cultural settings.","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42464536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia 社会媒体营销对消费者购买决策过程的影响——来自埃塞俄比亚巴希尔达尔大学工商经济学院学生的证据
IF 0.4
International Journal of Marketing Communication and New Media Pub Date : 2023-06-30 DOI: 10.54663/2182-9306.2023.v11.n20.166-194
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引用次数: 0
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