{"title":"信任、感知价值在企业形象与网络购物意愿关系中的中介作用:基于耐用消费品的研究","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.75-100","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables\",\"authors\":\"\",\"doi\":\"10.54663/2182-9306.2023.v11.n20.75-100\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":41741,\"journal\":{\"name\":\"International Journal of Marketing Communication and New Media\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2023-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Marketing Communication and New Media\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54663/2182-9306.2023.v11.n20.75-100\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Marketing Communication and New Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54663/2182-9306.2023.v11.n20.75-100","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables