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The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Teal Madrid, F.C.

IF 0.4 Q4 COMMUNICATION
International Journal of Marketing Communication and New Media Pub Date : 2023-07-14 DOI:10.54663/2182-9306.2023.sn13.56-76
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通过数字营销培养对品牌情感依恋的社会认同的重要性：来自马德里剧院的证据。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
International Journal of Marketing Communication and New Media
International Journal of Marketing Communication and New Media COMMUNICATION-
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