{"title":"通过数字营销培养对品牌情感依恋的社会认同的重要性:来自马德里剧院的证据。","authors":"","doi":"10.54663/2182-9306.2023.sn13.56-76","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Teal Madrid, F.C.\",\"authors\":\"\",\"doi\":\"10.54663/2182-9306.2023.sn13.56-76\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":41741,\"journal\":{\"name\":\"International Journal of Marketing Communication and New Media\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2023-07-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Marketing Communication and New Media\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54663/2182-9306.2023.sn13.56-76\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Marketing Communication and New Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54663/2182-9306.2023.sn13.56-76","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Teal Madrid, F.C.