International Journal of Marketing Communication and New Media最新文献

{"title":"How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.195-225","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.195-225","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70849593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"User Responses to Pro-Environmental Facebook Messages of Pride and Guilt","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.121-141","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.121-141","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49427750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor","authors":"","doi":"10.54663/2182-9306.2023.v11.n20.41-74","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.v11.n20.41-74","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48976228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessing the Effectiveness of Cybersecurity Measures in the United States Telecommunications Industry: A Comprehensive Analysis","authors":"Mark Twain","doi":"10.53819/81018102t4159","DOIUrl":"https://doi.org/10.53819/81018102t4159","url":null,"abstract":"This research study assessed the effectiveness of cybersecurity measures in the United States telecommunications industry through a comprehensive analysis. Descriptive survey design was employed to establish a theoretical foundation and draw insights from existing scholarly articles, industry reports, and relevant cybersecurity frameworks. The analysis focused on historical cyber threat data and incidents within the telecommunications sector to identify prevalent threats and vulnerabilities. The literature review provided valuable insights into the challenges faced by the industry and the evolving landscape of cybersecurity. Quantitative data was collected through surveys administered to telecommunication companies operating in the United States. The surveys covered various aspects of cybersecurity practices, protocols, and incidents. The data collected from the surveys was analyzed to evaluate the effectiveness of existing cybersecurity measures in mitigating cyber threats. Additionally, qualitative insights and perspectives were gathered through interviews with key stakeholders, including cybersecurity experts, telecommunication industry professionals, and regulatory authorities. The findings of this study contribute to a better understanding of the state of cybersecurity in the United States telecommunications industry. The literature-based approach allowed for a comprehensive assessment of the industry's cybersecurity posture based on existing knowledge and research. The research outcomes provide valuable insights for telecommunication companies, policymakers, and regulatory authorities. By addressing the identified gaps and weaknesses, policymakers and regulatory authorities can implement targeted interventions to enhance cybersecurity practices. Telecommunication companies can leverage the research findings to strengthen their cybersecurity protocols and protect critical infrastructure. The research study demonstrates the importance of continuous evaluation and improvement of cybersecurity measures in the telecommunications industry. It highlights the need for ongoing collaboration between industry stakeholders, policymakers, and regulatory bodies to address the evolving cyber threat landscape effectively. Keywords: Cybersecurity, Measures, United States, Telecommunications Industry, Comprehensive Analysis.","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"18 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82477822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovative Marketing Strategies in China's Telecommunication Sector: Adapting to the Digital Age","authors":"Lao Y. Chang","doi":"10.53819/81018102t4160","DOIUrl":"https://doi.org/10.53819/81018102t4160","url":null,"abstract":"This research study examined the innovative marketing strategies employed by telecommunication firms in China's rapidly evolving digital age. The study focused on the past practices and adaptations made by companies to navigate the dynamic landscape of the telecommunication sector in China. A literature-based approach was adopted, incorporating scholarly articles, industry reports, and case studies to establish a comprehensive understanding of the marketing strategies implemented by telecommunication firms in China. The analysis encompassed historical data and industry trends to identify key strategies that were employed in the past. The research shed light on the innovative marketing strategies adopted by telecommunication firms in response to the emerging digital age. It explored the use of digital platforms, social media, and mobile applications as effective tools for customer engagement and brand promotion. Furthermore, the study delved into the past experiences of telecommunication firms in China, assessing their ability to adapt to the changing consumer preferences and technological advancements. The analysis revealed the significance of customer-centric approaches, personalized marketing campaigns, and data-driven strategies in the success of telecommunication firms. The findings of this research contribute to a deeper understanding of the marketing strategies implemented by telecommunication firms in China's digital age. The insights gained from the analysis can inform the future marketing strategies and approaches of telecommunication companies, helping them adapt to the ever-changing market dynamics. The research underscores the importance of agility and innovation in the face of the digital age, emphasizing the need for continuous evolution and adaptation in marketing strategies. By learning from past experiences and embracing innovative approaches, telecommunication firms in China can establish a competitive edge and effectively cater to the evolving needs of their customers. In conclusion, the study emphasized the importance of adapting to changing market dynamics and employing customer-centric, data-driven approaches to achieve success in the telecommunication sector. Keywords: Innovative marketing strategies, China's telecommunication sector, Adapting, Digital age, Digital platforms","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"144 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82925796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Analysis of Infractions and Fines in the Context of the GDPR","authors":"","doi":"10.54663/2182-9306.2023.sn12.42-58","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.sn12.42-58","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43091274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Analysis on the Implementation of Secure Web-Related Protocols in Portuguese City Councils","authors":"","doi":"10.54663/2182-9306.2023.sn12.59-76","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.sn12.59-76","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41976508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Review of Issues on Data Security Cybercrimes and Image: The Nigerian Case","authors":"","doi":"10.54663/2182-9306.2023.sn12.25-41","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.sn12.25-41","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47919436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria, Portugal, and the USA.","authors":"","doi":"10.54663/2182-9306.2023.sn12.1-4","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.sn12.1-4","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48903226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Legal Protection of Customer Privacy on E-Commerce: A Comparative Study of Iranian and American Law","authors":"","doi":"10.54663/2182-9306.2023.sn12.5-24","DOIUrl":"https://doi.org/10.54663/2182-9306.2023.sn12.5-24","url":null,"abstract":"","PeriodicalId":41741,"journal":{"name":"International Journal of Marketing Communication and New Media","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45495254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}