Fashion Style & Popular Culture最新文献_第7页

The effectiveness of augmented reality in marketing communications on Generation Z consumer behaviour 增强现实在营销传播中对Z世代消费者行为的影响

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Fashion Style & Popular Culture Pub Date : 2022-11-23 DOI: 10.1386/fspc_00152_1

Smith Boonchutima, Kanokrat Sahakitpijarn

引用次数: 1

Recalling forgotten principles: A cultural reading of fashion, death and sacredness 回顾被遗忘的原则:对时尚、死亡和神圣的文化解读

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Fashion Style & Popular Culture Pub Date : 2022-11-04 DOI: 10.1386/fspc_00153_1

Paddy Lonergan

引用次数: 0

‘Brand, community, lifestyle’: Fashioning an authentic, body positive influencer brand on Instagram “品牌，社区，生活方式”:在Instagram上塑造一个真实的，身体积极的影响者品牌

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00158_1

M. Brewster, Monica Sklar

{"title":"‘Brand, community, lifestyle’: Fashioning an authentic, body positive influencer brand on Instagram","authors":"M. Brewster, Monica Sklar","doi":"10.1386/fspc_00158_1","DOIUrl":"https://doi.org/10.1386/fspc_00158_1","url":null,"abstract":"Fashion influencers on Instagram create intimate and ‘authentic’ content to develop a branded persona, which they can use to build follower relationships and monetize their account through brand partnerships. However, some influencers are leveraging their online status and\u0000 relationships to form their own fashion brands. This research examines three case studies of influencer-founded fashion brands: Day/Won, a size-inclusive athletic clothing company founded by model Candice Huffine; Premme, a plus-size clothing brand founded by fashion influencers Gabi Gregg\u0000 and Nicolette Mason; and Megababe, a body positive beauty brand founded by fashion influencer Katie Sturino, to examine how they communicate with followers and reference body positive discourses to represent themselves as ‘authentic’ and inclusive brands. Over 500 Instagram posts\u0000 from these influencers’ personal and brand accounts were captured and manually coded and analysed using constructivist grounded theory for practices that the accounts used to establish authentic communication with followers. The findings suggest that influencer and brand accounts align\u0000 their use of engagement, embodiment and expression strategies in order to develop and convey an authentically body positive identity.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75537007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Environmental care communication in the Zero Waste Indonesia community: A case study of the #TukarBaju digital campaign 零废弃物印尼社群的环境关怀沟通:#TukarBaju数位运动个案研究

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00160_1

Vivi Noviyanti, D. Hidayat, Z. Hidayat

{"title":"Environmental care communication in the Zero Waste Indonesia community: A case study of the #TukarBaju digital campaign","authors":"Vivi Noviyanti, D. Hidayat, Z. Hidayat","doi":"10.1386/fspc_00160_1","DOIUrl":"https://doi.org/10.1386/fspc_00160_1","url":null,"abstract":"The Zero Waste Indonesia community carried out a social media campaign with the hashtag #TukarBaju out of concern for textile waste. This study aims to analyse the social movement and environmental communication of the Zero Waste community through Instagram. Qualitative descriptive\u0000 research was conducted with semiotic analysis to interpret the interactions, communications and transactions of sustainable values and knowledge sharing within and outside the community. The data were gathered from the community activities in two years (April 2019‐March 2021), with\u0000 a sample of 24 posted texts and visuals. Content analysis was carried out through coding according to the construct of the concepts covered in environmental communication. The results showed that the @tukarbaju community built eco-friendly awareness and has become its social movement awareness\u0000 agent. The community digitally conducted women empowerment for environmental care and invited viewers to join the social movement to reduce textile waste and care for environmental sustainability. Knowledge sharing was done persuasively through digital visual and verbal campaigns. The campaigns\u0000 with actionable hashtags are examples of collaborations. In addition, some of the content categories in the @tukarbaju Instagram account have been educational to build awareness for half a decade.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72529514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Virtual 3D garment draping as a service 虚拟3D服装悬垂服务

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00155_1

K. Almond

{"title":"Virtual 3D garment draping as a service","authors":"K. Almond","doi":"10.1386/fspc_00155_1","DOIUrl":"https://doi.org/10.1386/fspc_00155_1","url":null,"abstract":"This research details a collaborative project jointly funded by Numerion Software and a Future Fashion Factory innovation challenge grant. The aim was to develop a pioneering, virtual 3D garment draping, cloud-hosted service that was fit for fashion industry needs and could be leveraged\u0000 with ease. A focus group, consisting of leading fashion designers, brands, manufacturers, educationalists and fashion students, was sent a link to Numerion’s initial prototype together with a questionnaire. This asked participants how the software could be developed; how valuable the\u0000 proposed service would be, exactly how would individual designers, brands and educationalists use the service; how they would prefer to interact with it and how would it integrate with their current workflow, etc. The data were used to improve and develop the prototype with the intention to\u0000 trial this in real time with the focus group. The outcomes identified the challenges facing the fashion industry as they seek to embrace live 3D simulation. This influenced the development work required to address any concerns around functionality and frictionless operability to the software\u0000 as well as to identify a solid path to commercialization for a 3D garment draping service.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75920443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Product fit in the digital commerce environment: A conceptual study on lingerie brand’s digital fit tools 数字商务环境下的产品契合度:内衣品牌数字契合度工具的概念研究

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00151_1

Krissi Riewe Stevenson

{"title":"Product fit in the digital commerce environment: A conceptual study on lingerie brand’s digital fit tools","authors":"Krissi Riewe Stevenson","doi":"10.1386/fspc_00151_1","DOIUrl":"https://doi.org/10.1386/fspc_00151_1","url":null,"abstract":"Within the apparel industry, new technologies, environmental concerns and even a global pandemic have significantly altered how fashion products are developed, merchandised and purchased. The expanding e-commerce segment of the industry is requiring that brands reimagine how consumers\u0000 choose products to purchase without a physical garment to touch, feel and try on their bodies. Communicating product information accurately, especially fit, is necessary as fit has been established as a critical component of customer satisfaction and reduces costs of returned product. Returns\u0000 in the apparel industry have increased significantly due to the increase in online sales, suggesting that improved product fit and size communication is needed to improve consumer trust and satisfaction as well as increase profit margins and reduce environmental impact. Technology such as\u0000 virtual fitting rooms, custom consumer avatars and body-scanning are all possible solutions to clearly convey fit and size information to the consumer before purchase. Brands within the lingerie and foundations market have been some of the earliest adopters of these virtual fit technologies\u0000 with varying degrees of success, as they allow consumers to shop in privacy and offer an opportunity to educate the customer in less intrusive formats such as videos and charts. In this article, several of these early adopters in the lingerie e-commerce market will be evaluated to identify\u0000 what has affected their successful or failed implementation and consumer acceptance to outline possible future improvement and application.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77935557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Merchandising technologies: It is still all about people; thank goodness 销售技术:这仍然是关于人的一切;谢天谢地

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00154_2

Joseph H. Hancock

引用次数: 0

Fashion retailing in the metaverse 虚拟世界中的时尚零售

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00159_1

Catharine Weiss

{"title":"Fashion retailing in the metaverse","authors":"Catharine Weiss","doi":"10.1386/fspc_00159_1","DOIUrl":"https://doi.org/10.1386/fspc_00159_1","url":null,"abstract":"As fashion and retail technologies have become more sophisticated, consumers are vastly connected to the multiverse, both through the cloud and the integration of physical and digital spaces called phygital. This type of omnichannel commerce has become a requirement for brands to stay\u0000 relevant. Developing parallel to the world of omnichannel has been digital gaming. Imagine these two worlds converged into one concept. Enter the metaverse. The idea of the metaverse or a virtual alternative reality is not new. With various iterations in pop culture, the concept of escaping\u0000 into another dimension, whether dystopian or utopian, is part of the human psyche. Fast forward to a virtual post-pandemic society, the concept of the metaverse and the community it develops is timely. The metaverse allows the consumer to dive into a far more stimulating and immersive experience\u0000 that have fashion brands collectively strategizing their deliveries. This article will conduct a discourse analysis on the metaverse and its gaming roots, how fashion and retail hope to build community and compelling applications of brand deliveries through these digital worlds. The article\u0000 will review the adoption challenges that may arise with the consumer, applications that are kink free, privacy protection, regulation, payment systems, adoption of entrance devices and brand deliveries using NFTs or non-fungible tokens.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75836531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Adoption of wearable technology: Risk and success factors 采用可穿戴技术:风险与成功因素

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00156_1

Eyal Eckhaus, Zachary Sheaffer

{"title":"Adoption of wearable technology: Risk and success factors","authors":"Eyal Eckhaus, Zachary Sheaffer","doi":"10.1386/fspc_00156_1","DOIUrl":"https://doi.org/10.1386/fspc_00156_1","url":null,"abstract":"Wearable technology (WT) has emerged with substantial popularity. While several products are spreading successfully, some have been crushed by consumer disappointment. Nevertheless, with WT’s increased development, expanding into many and varied fields, research is lagging behind,\u0000 as factors that influence the adoption of WT are not fully understood. Previous research on motivations to purchase WT has focused on a specific product. Ours is the first study to empirically analyse purchasing intentions of WT, dividing products into successful and unsuccessful in order\u0000 to identify optimal WT parameters. Predicated on data gleaned from 300 respondents, Structural Equation Modelling (SEM) results indicate that utilitarianism (as mediator) positively enhances price consciousness’ effect on the motivation to purchase successful WT products. Likewise, we\u0000 found that aesthetic design, utilitarianism and sensual stimulation positively affect the motivation to purchase successful WT, whereas window display negatively affects the motivation to purchase successful and unsuccessful WT. Additionally, sensual stimulation positively affects motivation\u0000 to purchase unsuccessful WT. Store exterior and sensual stimulation have been found to impact purchasing of unsuccessful WT products. Managerial implications are discussed.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78194565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Lil Miquela in the folds of fashion: (Ad-)dressing virtual influencers Lil Miquela在时尚圈里:(广告)穿着虚拟的影响者

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Fashion Style & Popular Culture Pub Date : 2022-10-01 DOI: 10.1386/fspc_00157_1

Charlotte Brachtendorf

{"title":"Lil Miquela in the folds of fashion: (Ad-)dressing virtual influencers","authors":"Charlotte Brachtendorf","doi":"10.1386/fspc_00157_1","DOIUrl":"https://doi.org/10.1386/fspc_00157_1","url":null,"abstract":"Since her debut on Instagram in 2016, Lil Miquela has amassed over 3 million followers. She was the first of many virtual influencers; avatars with a hyper-realistic humanoid appearance who operate on social media. This article investigates how the fashioning of virtual influencers\u0000 informs the relationship between virtual and human bodies. A visual and textual analysis of virtual influencers on Instagram has revealed that they are emblematic of a coalescence between the virtual and the actual. Virtual influencers often evoke discussions about human nature because their\u0000 cyberpunk narratives and uncanny appearance position them as autonomous posthuman subjects. Virtual influencers are positioned as Bodies without Organs, as their bodies can be manipulated into any form. Yet, they adhere to normative ideals of youth, slimness and beauty, encouraging\u0000 their audiences to follow suit. Their fashion reflects the streetwear aesthetic but is often designed by luxury brands. This strategy positions virtual influencers as authentic, while generating visibility within the attention economy. Further, the Deleuzian concept of the fold serves\u0000 as a metaphor to understand fashion as an interface between surface and depth. It is fashion in its folded form that hominizes virtual influencers, although they are merely a fashionable surface.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80466762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3