{"title":"Structural relationship of Ankara and lace fabrics in Nigeria","authors":"Adeola Abiodun Adeoti","doi":"10.1386/fspc_00169_1","DOIUrl":"https://doi.org/10.1386/fspc_00169_1","url":null,"abstract":"\u0000 Ankara and lace fabrics have been in use for some years by many tribes in Nigeria. These two local fabrics are dynamic and unique to Africa in general. Despite the uniqueness of these two fabrics, there is a dearth of in-depth study on them. This study presents a comparative analysis of the physical structures of lace and Ankara fabrics through direct field research using a qualitative method to analyse the data with random sampling. This study was conducted with the aim of giving insight into the growth of the arts so as to preserve the designs and styles for future development through the understanding of the two fabrics. The study reveals that the fabrics are texturally good in the body and therefore widely used by the low, middle and high-class personalities in Nigeria.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79278755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ukrainian designers’ market: Consumers’ behaviour caused by the COVID-19 pandemic","authors":"A. Ivashchuk, O. Ryzhko, Olena Kutsan","doi":"10.1386/fspc_00170_1","DOIUrl":"https://doi.org/10.1386/fspc_00170_1","url":null,"abstract":"The COVID-19 pandemic has led to a crisis that has affected various aspects of life, including the consciousness of consumers in the fashion market. This article studies the synergies between the pandemic crisis and behaviour of consumers towards Ukrainian high fashion brands. The research aims to study the issue of the impact of the global pandemic crisis on such market segments as Ukrainian high fashion brands, reveal key drivers of consumers of these brands during the unstable economic situation and define the main models of promotion of designers’ brands. Uniqueness, materialism and the influence of a social group are considered three primary motivators for the consumption of Ukrainian high fashion brands. The authors of this article identified the modern hybrid model for promoting brands of Ukrainian designers as a set of communication tools that would restore the interest of the consumers.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86224771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The ‘roaring’ twenties and African wildlife in fashionable dress: Part 2: The role of fur patterns in representations of the flapper and the development of sportswear","authors":"Susan L. Hannel","doi":"10.1386/fspc_00167_1","DOIUrl":"https://doi.org/10.1386/fspc_00167_1","url":null,"abstract":"African animal fur patterns were part of the flapper’s wardrobe. Fur trade publications and the fashion press specifically linked leopard to flapper fashion. Wearing leopard fur connected the modern woman to the wilds of jazz dance and sexual promiscuity for which she was known. Celebrity flappers like Nancy Cunard wore leopard. Illustrators like John Held Jr. made giraffe fur patterns part of this flapper look, though giraffe was short-lived and had more aristocratic and graceful connotations than leopard. African leopard, giraffe, gazelle and zebra were all linked to the new clothing category called sportswear. These furs were sometimes called jungle furs to exoticize their origins in Africa and connect them to the popularity of jazz, ‘jungle’ music. The fur patterns eventually became part of the exotic pyjama, thus promoting an early form of sportswear pant being worn outside the home for the beach by the end of the twenties.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77650168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Futurism on the streets of London","authors":"David Simonelli","doi":"10.1386/fspc_00168_1","DOIUrl":"https://doi.org/10.1386/fspc_00168_1","url":null,"abstract":"Obvious evidence does not exist linking the Italian Futurists’ conception of men’s fashion in the 1910s and 1920s with the tastes of the Mod subculture in London of the 1950s and 1960s. Yet the aesthetic behind both Futurist fashion and the Mod subculture is strikingly similar and suggests that ideas on style and lifestyle can cross-pollinate each other across decades and countries, given the right circumstances. Both Futurists and Mods wanted to be, as Giacomo Balla put it in a 1913 manifesto, ‘Dynamic/Aggressive/Shocking/Energetic/Violent … [with] Pattern changes […] available by pneumatic dispatch; in this way anyone may change his clothes according to the needs of mood’. London’s Mod subculture came from a directly coincident desire to abandon traditional aesthetics and methods of expression in favour of a constant turnover. The Futurists promoted an artistic movement as a lifestyle, declared in manifestos and acted out in the streets and in politics and that bled into fashion as a manifestation of their ideas, worn literally on their sleeves. The Mods promoted a lifestyle as an art, acted out on the streets, with fashion as the manifestation of their individuality, brought down to the level of the tapering of their pants legs. In both cases, the expression of their lifestyle and values was consciously manifested in the clothes one wore on an everyday basis and connected through the talents of Italian tailors for quick, inexpensive alterations. The similarity suggests an association between Futurism and the Mod subculture, in the appeal of Italian men’s fashion to both groups and demonstrating that certain avant-garde ideals in western art had filtered to the level of the average person over the course of five decades.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77818232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The ‘roaring’ twenties and African wildlife in fashionable dress: Part 1: Zebra fur patterns and femininity","authors":"Susan L. Hannel","doi":"10.1386/fspc_00166_1","DOIUrl":"https://doi.org/10.1386/fspc_00166_1","url":null,"abstract":"The fur and fur patterns of African animals were part of the fashion industry’s exoticization of Africa during the 1920s. Avant-garde interest in African sculpture, African textiles and African jewellery blended with the popularity of jazz music played by African Americans to create a market for fashionable clothing inspired by Africa. Using fur from African animals, and textile prints and embroideries imitating fur patterns, reflected the most consistent interest in Africa. African safaris, world fairs and colonial expositions displaying African animals contributed to African exoticism. Books for children, textile designs illustrating African elephants and examples of fabric dyed colours called ‘lioness’ were some of the resulting consumer products. The graphic fur patterns of leopards, giraffes and zebras perfectly suited the bold geometric aesthetics of the Arts Modernes design style, while the fringe-like quality of monkey fur met the trend requirements for fringed evening wear. Zebra fur and patterns played a feminizing role in mediating the increasingly masculine dress and activities for women. The graphic black-and-white stripes linked the wearer to the exotics and adventure of Africa, while also reflecting contemporary design aesthetics and the hard-edged, chaotic American city. Because the zebra stripe originates on the fur of a peaceful prey animal, the pattern was perceived as graceful and feminine. For the modern women who wanted to participate in the adventures of the era, wearing zebra stripes tempered the interpretation of her wild life in the American urban jungle without compromising her femininity.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88518135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The nuances of sizing for stouts in the early twentieth century","authors":"C. Keist, L. Mally","doi":"10.1386/fspc_00164_1","DOIUrl":"https://doi.org/10.1386/fspc_00164_1","url":null,"abstract":"Mass manufactured garments for women have been around since the beginning of the twentieth century. With mass production, a ‘standardization’ of sizing was needed. Standardization of clothing was difficult as bodies were (and still today) not statistically proportionate and clothing was not one size fits all. To tackle the ‘difficult’ to fit – fat women, known as stout – manufacturers and retailers devised myriad sized numbering systems to accommodate different shaped fat bodies. They introduced half, odd and extra sizes along with stylish, stubby and old-fashioned stouts to create perfectly proportioned and specially designed garments to fit stout women with little to no alterations. These systems were confusing for consumers, retailers and manufacturers as no sizing system corresponded with any sort of standardization among businesses. This frustration further relegated fat women to the fringes of the apparel industry as undesirable and unfashionable.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89415609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Arienne McCracken, Mary Lynn Damhorst, Eulanda A. Sanders
{"title":"Breaking cover: Plus-size transgressive dress on YouTube","authors":"Arienne McCracken, Mary Lynn Damhorst, Eulanda A. Sanders","doi":"10.1386/fspc_00165_1","DOIUrl":"https://doi.org/10.1386/fspc_00165_1","url":null,"abstract":"Non-stigmatizing depictions of plus-size lovers of fashion are not easily found in traditional mass media, but in social media, fat fashion enthusiasts can readily be found. The purpose of this study was to investigate the little-studied phenomenon of plus-size YouTube content creators who make videos about fat fashion. To that end, thirteen individuals who wear plus-size women’s apparel took part in semi-structured interviews. A major theme found in the data analysis was transgression. Interview participants were staunch advocates of breaking discriminatory, unspoken societal rules that constrained them, especially in relation to dress. Three subthemes were found in relation to transgression: visibility, representation and agency. Embracing visibility, as seen in interviewees’ performance of fatness in public and in social media, may help to portray fatness as a human characteristic that is just as ‘normal’ as thinness. Serving as a positive role model to others was also embraced by participants, who hoped to assist their viewers in dealing with the consequences of living in the fatphobic US culture. The interviewees demonstrated and promoted agency through fashion, in marked contrast to their past experiences of being powerless and disparaged because of their size. Through celebration of mainstream, conforming fashion, the fat fashion vloggers are transgressive by joyfully wearing styles which previously were discouraged or often unavailable for plus-size consumers.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136212416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Flaunting fat and sharing fashion: A multimodal analysis of how two Black fatshion influencers resist weight stigma on Instagram","authors":"Kaitlyn A. McIntosh, Davina M. DesRoches","doi":"10.1386/fspc_00163_1","DOIUrl":"https://doi.org/10.1386/fspc_00163_1","url":null,"abstract":"Fat fashion blogging has largely been celebrated for its resistance potential. Historically, much of this blogging was collaborative with a focus on sharing information and counter-aesthetic images on plus-size fashion. With the rise of the advertising-driven social media platform Instagram, individuals can capitalize on fatshion blogging by becoming social media influencers who promote brands and encourage purchasing decisions. This article uses visual semiotic analysis and critical discourse analysis to show how two fat Black fashion influencers use fashion, flaunting and fat discourse to resist weight stigma. We argue that these efforts complicate our understanding of fat resistance due to the neo-liberal intensification of the entrepreneurial self. Exploring the fat fashion Instagram phenomenon opens new avenues for reflecting on digital resistance to weight stigma and how this is undermined by capitalist interests.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79537176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From Marlene to Conchita and Kim: Gender performativities and iconicity in ‘naked’ dresses","authors":"Lara Maleen Kipp","doi":"10.1386/fspc_00161_1","DOIUrl":"https://doi.org/10.1386/fspc_00161_1","url":null,"abstract":"This article presents a whistle-stop tour through fashion history from Marlene Dietrich to Conchita Wurst and beyond, illustrating the complex iconicity of ‘naked’ dresses, also referred to as ‘nude illusion’ dresses. It interrogates notions of selfhood and performativity in relation to gender and celebrity. The article utilizes the embellished costumes made by Jean Louis for Marlene Dietrich as a starting point to explore the recurring image of a celebrity clad seemingly in nothing but rhinestones, sequins or similar embellishments. By providing an overview of notable instances of such ‘naked’ dresses, the article explores the accumulation of meaning through historical reference points ranging from the 1950s to the 2020s. In particular, it analyses images of femininity and desirability as evoked through these particular garments. The seeming exposure of the desirable body is set in relation to the careful construction of the image which brings together vulnerability and apparent truthfulness through the specific nature of the garment. The article explores how seemingly ‘baring it all’ is a carefully orchestrated performance with a long history and subversive potential.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85268574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Is fashion stupid? Ironic representations of fashion in popular Hollywood films","authors":"Kristina Stankevičiūtė, Pietari Kääpä","doi":"10.1386/fspc_00162_1","DOIUrl":"https://doi.org/10.1386/fspc_00162_1","url":null,"abstract":"Popular culture, especially cinema, tends to view the world of fashion from a distance, often in admiration but mixed with feelings of incomprehension, perplexion and even derision. The current article will analyse the films Pret-à-Porter (), Zoolander () and The Devil Wears Prada () as expressions of general approaches to the fashion industry in the comedy film genre. As high profile films, they embody a pattern of representation endemic to film comedy at the turn of the 1990s and 2000s and emphasize a frivolous, ironic attitude to the superficial and exploitative nature of the fashion industry, reflecting a wider sense of postmodernist cultural critique in American cinema of the shallowness of commercialism and pop culture (while, ironically, being part of precisely the same system as the target of its critique). By conducting narrative analysis of these films, we will show how they use stereotyping as a mechanism to satirize the fashion industry, creating superficial flashes of ridiculous behaviour and excessiveness, while they reinforce these approaches themselves through the use of genre and aesthetic conventions. In doing so, the films highlight the idea that fashion, as a form of popular culture, functions as an exemplary locus of cultural critique to satirize hyper-consumption and hyper-commercialism. As these films evoke wider questions about the concept of irony within and towards fashion, the chapter is a part of a larger project on the theme of fashion irony that aims at defining it as a field of academic study.","PeriodicalId":41621,"journal":{"name":"Fashion Style & Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2022-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84475278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}