Bongaya Journal for Research in Management (BJRM)最新文献_第3页

DETERMINAN YANG MEMPENGARUHI KINERJA DOSEN DALAM PELAKSANAAN TRI DHARMA PERGURUAN TINGGI 保证影响教授在三佛法学院的表现

Bongaya Journal for Research in Management (BJRM) Pub Date : 2020-03-26 DOI: 10.37888/BJRM.V3I2.119

Lilis Setyowati

引用次数: 3

PENGARUH KOMUNITAS MEREK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN 品牌和品牌权益对客户忠诚度的影响

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-10-30 DOI: 10.37888/bjrm.v2i2.216

M. Syafruddin, M. Junaid

{"title":"PENGARUH KOMUNITAS MEREK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN","authors":"M. Syafruddin, M. Junaid","doi":"10.37888/bjrm.v2i2.216","DOIUrl":"https://doi.org/10.37888/bjrm.v2i2.216","url":null,"abstract":"The type of this research was a survey research with quantitative approach aimed at revealing (i) the effect of brand community on customer loyalty at the community of Karimun Club Makassar, (ii) the effect of brand equity on customer loyalty at the community of Karimun Club Makassar, and (iii) the effect of brand community and brand equity on customer loyalty at the community of Karimun Club Makassar. The population of this research the members of Karimun Club Community of Makassar amounted to 216 people. The sample was 68 people drawn by Slovin formulation. The data were collected by distributing questionnaires and analyzed by multiple regression. The research result indicated that (i) brand community has no effect on customer loyalty at Karimun Club Community of Makassar as proved by the P-value 0.3082 > 0.05 and the regression coefficient value -0.1194, (ii) brand equity has positive effect on customer loyalty at Karimun Club Community of Makassar, as proved by P-value 5.591e-09 > 0.05 and the regression coefficient has positive value 0.7071, (iii) brand community and brand equity have simultaneously effect on customer loyalty, as proved by the statistic value of F-test 22.683 with the significant 0.000, (iv) the value of R2 in this research is 0.3929. it indicates that customer loyalty is affected by both brand community and brand equity amounted to 39%, meanwhile the rest 61% are affected by other unobserved factors.","PeriodicalId":415850,"journal":{"name":"Bongaya Journal for Research in Management (BJRM)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129872731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS PENGARUH PELATIHAN DAN PROMOSI TERHADAP PRESTASI KERJA PADA DINAS PERTANIAN DAN PETERNAKAN KABUPATEN PINRANG 分析培训和推广对PINRANG县农业部工作表现的影响

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-10-17 DOI: 10.37888/bjrm.v2i2.180

S. M. Baharuddin, Warka Syachbrani

引用次数: 2

PENGARUH PEMBERIAN KREDIT USAHA RAKYAT (KUR) TERHADAP PENDAPATAN USAHA MIKRO PADA PT. BANK SULSELBAR KANTOR PUSAT MAKASSAR 公共信贷(库)对PT. SULSELBAR corporation的小企业收入的影响

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-10-17 DOI: 10.37888/bjrm.v2i2.182

H. Mochtar

引用次数: 6

Implementasi Audit Operasional dalam Prinsip Transparansi dan Akuntabilitas pada Kantor Kelurahan Baurung Kecamatan Banggae Timur Kabupaten Majene

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-10-17 DOI: 10.37888/bjrm.v2i2.181

Warka Syachbrani, S. M. Baharuddin

引用次数: 1

PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN PANAKKUKANG 动机和环境对区域办事处工作人员绩效的影响

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-10-17 DOI: 10.37888/bjrm.v2i2.179

A. Aprizal

{"title":"PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN PANAKKUKANG","authors":"A. Aprizal","doi":"10.37888/bjrm.v2i2.179","DOIUrl":"https://doi.org/10.37888/bjrm.v2i2.179","url":null,"abstract":"Based on factors that affect the performance of employees at the panakkukangsub-district office, the city of Makassar can be said to be not optimal. Where, seen fromseveral symptoms, among others, lack of enthusiasm in work, they are more concernedwith discuccions outside of work than looking for or completing the work itself, there arestill some employees who come or enter the office not on time as well as leave the officenot according to the prevailing working hours. Then an inadequate work environment sothat employee performance declines.The purpose of this study was to dtermine the effectof motivation and work environment simultaneously on employee performance at the macassar city sub-district panakkukang office. With a sample of 53 responden from 53populations. By using multiple linear regression analysis. The results of study show thatthe motivation variable has a positive and significant effect on employee performancewith a significant value 0.002 and the work environment variable with a value of 0.002.Adjusted coefficient of determination of ,451 or 45,1%. This means that employee performance can be explained by motivation and work environment while the remaining7.9% the possibility can be explained by other factors outside of the model included inthis study, for example, work stress, work discipline, and leadership.","PeriodicalId":415850,"journal":{"name":"Bongaya Journal for Research in Management (BJRM)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130497445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN YANG DIMEDIASI KEBIJAKAN DIVIDEN (STUDI PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI PADA BURSA EFEK INDONESIA) 资本结构对股息政策中介公司价值的影响(对消费品行业制造业的研究)

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-10-01 DOI: 10.37888/bjrm.v2i2.197

Erni Madya

{"title":"PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN YANG DIMEDIASI KEBIJAKAN DIVIDEN (STUDI PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI PADA BURSA EFEK INDONESIA)","authors":"Erni Madya","doi":"10.37888/bjrm.v2i2.197","DOIUrl":"https://doi.org/10.37888/bjrm.v2i2.197","url":null,"abstract":"Penelitian ini bertujuan untuk menguji apakah (1) Struktur modal berpengaruh signifikan dan positifterhadap kebijakan dividen (2) kebijakan dividen berpengaruh signifikan dan positif terhadap nilai perusahaan (3)struktur modal berpengaruh signifikan dan positif terhadap nilai perusahaan, dan (4) struktur modal berpengaruhsignifikan terhadap nilai perusahaan yang dimediasi kebijakan dividen pada perusahaan manufaktur Sektor IndustriBarang Konsumsi di Bursa Efek Indonesia. Jenis penelitian ini digolongkan sebagai penelitian yang bersifat kausatif.Populasi dari penelitian ini adalah perusahaan manufaktur sektor industry barang konsumsi yang terdaftar di BEItahun 2012-2014. Sampel ditentukan berdasarkan metode purposive sampling sehingga didapatkan sampel 16perusahaan. Data yang digunakan dalam penelitian ini berupa data sekunder. Teknik pengumpulan data dilakukandengan teknik dokumentasi. Analisis data yang digunakan adalah analisis Jalur.Hasil penelitian menunjukkan bahwa(1)struktur modal berpengaruh signifikan dan positif terhadap kebijakan dividen (2) Kebijakan dividen berpengaruhsignifikan dan negative terhadap nilai perusahaan(3) struktur modal berpengaruh signifikan dan positif terhadap nilaiperusahaan dan (4) struktur modal berpengaruh signifikan dan negative terhadap nilai perusahaan yang dimediasikebijakan dividen pada perusahaan manufaktur Sektor Industri Barang Konsumsi di Bursa Efek Indonesia","PeriodicalId":415850,"journal":{"name":"Bongaya Journal for Research in Management (BJRM)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129179802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERANAN INDIKATOR-INDIKATOR KETERAMPILAN KOMUNIKASI TERAPEUTIK DALAM MEMPREDIKSI KEPUASAN KERJA PERAWAT RSJ NEGERI DI MAKASSAR 治疗沟通技能的指示器在预测国家精神病院护士在马卡萨的工作满意度方面所起的作用

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-09-13 DOI: 10.37888/bjrm.v2i2.174

Mutiarini Mubyl, Fitriani Latief

引用次数: 20

TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP MINAT KONSUMEN SISTEM PEMBAYARAN GOPAY PADA LAYANAN GOJEK

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-09-12 DOI: 10.37888/bjrm.v2i2.201

Fitriani Latief, Yuswari Nur

{"title":"TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP MINAT KONSUMEN SISTEM PEMBAYARAN GOPAY PADA LAYANAN GOJEK","authors":"Fitriani Latief, Yuswari Nur","doi":"10.37888/bjrm.v2i2.201","DOIUrl":"https://doi.org/10.37888/bjrm.v2i2.201","url":null,"abstract":"Hadirnya Gojek sebagai master leader e-Business dalam sistem transportasimemberikan kemudahan kepada konsumen di Indonesia.Gojek terus memperbaikikesulitan-kesulitan yang telah dialamai para konsumen dalam penggunaan aplikasi,sehingga konsumen merasa nyaman dalam menggunakan aplikasi tersebut. Salah satuinovasi yang dikeluarkan Gojek yang dikenal oleh konsumen yaitu sistem pembayaranGopay sebagai solusi ketika konsumen tidak membawa uang tunai dan malas untukbertransaksi dengan uang tunai. Technology Acceptance Model (TAM) terkait denganminat konsumen menggunakan sistem pembayaran gopay dalam penelitian inimenjelaskan persepsi kegunaan, persepsi kemudahan, kepuasan pelanggan dan sikapkonsumen.Metode penelitian yang digunakan adalah dengan menggunakan data primer, data primerini diperoleh dengan melalui penyebaran kuesioner kepada responden konsumen sistempembayaran gopay pada aplikasi gojek minimal yang telah lima kali meggunakan sistempembayaran gopay pada aplikasi gojek sebanyak 96 konsumen gojek dengan teknikinsidental sampling selama penelitian ini dilakukan. Alat analisis yang digunakan adalahanalisis regresi berganda. Hasil penelitian menemukan bahwa persepsi kegunaan, persepsi kemudahan, kepuasanpelanggan dan sikap konsumen berpengaruh signifikan terhadap minat konsumen sistempembayaran gopay pada layanan gojek di Makassar.","PeriodicalId":415850,"journal":{"name":"Bongaya Journal for Research in Management (BJRM)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127295996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Anteseden Return on Asset (ROA) pada Bank BUMN Indonesia

Bongaya Journal for Research in Management (BJRM) Pub Date : 2019-05-09 DOI: 10.37888/bjrm.v2i1.158

A. Tenriola

引用次数: 4