ESIC Market最新文献

{"title":"COVID-19 liquidity crisis: Can reverse factoring be the solution to SME financing in Mexico?","authors":"G. P. Elizundia, J. Guzmán, J. Lampón","doi":"10.7200/esicm.168.0523.3","DOIUrl":"https://doi.org/10.7200/esicm.168.0523.3","url":null,"abstract":"Objective: The purpose of this research is to identify the determinants of Reverse Factoring (RF) from the perspective of all parties involved, that is, buyers, suppliers, financial institutions (FI) and public administration, and to develop a proposal that allows a efficient deployment of financial resources to SME suppliers in Mexico, during the containment measures derived from the Covid-19 pandemic. Methodology: A case study was conducted through in-depth interviews with eight FIs in Mexico that represent between 60% and 80% of the factoring volume operated in the country. To interpret the information obtained in the interviews, this work uses the content analysis technique with the support of MAXQDA Analytics Pro 2018. Results: The research identifies the determinants of the FI and highlights the key elements to propose a comprehensive financing solution based on both the FI and a working capital credit program, and considers aspects of cooperation that they go beyond the traditional literature, which has focused on operational aspects. Limitations: As in any case study, it is not possible to generalize the conclusions to all FIs without making adjustments based on their profile and context, so the verification of the theory must be carried out through other studies.Practical implications: Based on these results, both FIs and the public administration can actively support the rescue of more than 120,000 SMEs and protect up to 5.3 million formal jobs, thus contributing to the economy and promoting the banking of SMEs on a large scale across the country.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"52 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71290778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the tendency towards entrepreneurship in Spain. A perspective based on the economic and institutional environment","authors":"F. Romero, Francisco del Olmo García","doi":"10.7200/ESICM.168.0521.2","DOIUrl":"https://doi.org/10.7200/ESICM.168.0521.2","url":null,"abstract":"","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":"69-102"},"PeriodicalIF":0.6,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71291024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Intrapreneurship in Small Organizations: Case Studies in Small Businesses","authors":"Gineth Magaly Cerón Ríos, W. Martínez, D. Tróchez","doi":"10.7200/ESICM.168.0521.3","DOIUrl":"https://doi.org/10.7200/ESICM.168.0521.3","url":null,"abstract":"","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"19 1","pages":"135-160"},"PeriodicalIF":0.6,"publicationDate":"2020-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87804777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The mediating role of wellbeing in the effect of human resources management on performance","authors":"F. Simón, Esther Pagán Castaño, Javier Sánchez García","doi":"10.7200/ESICM.168.0521.1","DOIUrl":"https://doi.org/10.7200/ESICM.168.0521.1","url":null,"abstract":"","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"29 1","pages":"19-44"},"PeriodicalIF":0.6,"publicationDate":"2020-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81302487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Typology and characterization of the pampean beekeeping systems","authors":"Tomás Bragulat, E. Angón, A. Giorgis, J. Perea","doi":"10.7200/esicm.166.0512.2","DOIUrl":"https://doi.org/10.7200/esicm.166.0512.2","url":null,"abstract":"Objective: Identify and characterize the beekeeping systems of La Pampa (Argentina) using multivariate techniques based on the main structural, productive and economic characteristics. Methodology: The data was collected through a random survey of 80 beekeepers. The classification and description of the apicultural systems was based on a multivariate sequence comprising three stages: review and selection of variables, factor analysis and cluster analysis. Results: Factor analysis revealed that the size of the farm and the productive and economic performance of beekeeping jointly explained 66% of the variability. Through cluster analysis, three types of beekeeping have been identified: (i) Subsistence beekeeping grouped 55% of the farms, mainly characterized by small sizes and low productive and economic yields. (ii) Industrial beekeeping concentrated 54% of production in 15% of farms, mainly characterized by large sizes and high productive and economic yields. (iii) Commercial beekeeping grouped 30% of the farms, mainly characterized by high productivity with intermediate sizes. Limitations: The study has been carried out on a few farms due to the difficulty of obtaining answers to all the variables included in the survey. Practical implications: Beekeeping in La Pampa is generally a highly heterogeneous complement of income or family subsistence, with low productivity and low input use. Subsistence beekeeping is a socially relevant system for its contribution to family employment and income in rural areas. Industrial beekeeping is oriented to the export market and has a more competitive scale. Commercial beekeeping is situated on an intermediate scale.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"51 1","pages":"299-318"},"PeriodicalIF":0.6,"publicationDate":"2020-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45942553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Museums and Marketing: a Controversy over New Strategies","authors":"Yin Li","doi":"10.7200/esicm.165.0511.4","DOIUrl":"https://doi.org/10.7200/esicm.165.0511.4","url":null,"abstract":"espanolObjetivo: el objetivo de este articulo es proponer estrategias practicas de marketing para promover el desarrollo de museos, aportando un equilibrio entre las soluciones financieras y la preservacion de las funciones culturales y educativas de los museos. Metodologia: para lograr el objetivo de este estudio, hemos seguido el siguiente proceso metodologico: por un lado, hemos realizado reiteradas y fundamentales visitas personales a museos espanoles y chinos, en particular, asi como a museos de diferentes paises europeos y asiaticos, en general, asi que la observacion directa es un pilar fundamental para nuestra investigacion. Por otro lado, hemos hecho una exhaustiva revision bibliografica para extraer informacion y datos sobre la operativa de los museos con el fin de proponer una aplicacion practica que podria mejorar el marketing en la gestion de los museos espanoles. Resultado: aplicar estas estrategias adecuadas no solo contribuye a solucionar el problema financiero de los museos espanoles, sino tambien logra el objetivo original del museo. Limitaciones: este articulo se basa principalmente en nuestras observaciones directas a los museos espanoles y chinos, aunque se combina con casos de marketing de museos de otros paises a los que no se han realizado visitas in situ. Implicaciones practicas: el estudio proporciona, segun nuestro modesto entender, estrategias practicas de marketing para que las instituciones museisticas objeto de estudio logren un desarrollo sostenible desde el punto de vista financiero y obtengan la manera mas eficiente de comunicarse con el publico, teniendo presente las principales misiones museisticas en materia de acopio y preservacion de piezas, asi como de educacion y difusion de sus contenidos. EnglishObjective: This paper aims to review the function of marketing in the field of museum management and offers practical and creative solutions for museums to successfully balance the conflict between the museums’ sustainable operation and their original functions, such as education and preservation. Methodology: The research is mainly based on long-term observations of museum management and marketing in both China and Spain. A review and analysis of previous studies has been conducted to build the context. Results: The implementation of appropriate marketing methods by way of cross-industry cooperation and new technologies can not only assist museums in financial issues but could also result in a win-win outcome which could promote the original mission of museums. Limitations: This article is mainly based on the Chinese and Spanish contexts, however, some relevant features of other countries have also been described. Practical implications: The suggested strategies mentioned in this paper contribute to the development of practical marketing methods for Spanish museums, oriented towards meeting the need for sustainable operation, and ways to communicate to the public at large, in accordance with the museum’s key obj","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":"183-208"},"PeriodicalIF":0.6,"publicationDate":"2020-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45477383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What skills and competencies are required of marketing graduates in the Spanish\u0000business-to-business sector? A content analysis of listings on online job portals","authors":"L. Echegaray, Jorge García Martín García Martín","doi":"10.7200/esicm.164.0503.2","DOIUrl":"https://doi.org/10.7200/esicm.164.0503.2","url":null,"abstract":"Objective. The new scenarios arising from globalisation and the development of information and communication technologies have obliged marketing to adapt to a more complex, ever-changing and highly uncertain environment. That adaptation has, in turn, made it necessary to review the conditions of engagement of professionals in the sector. Thus, the aim of this study is to identify the skills required in business-to-business (B2B) job vacancies for marketing graduates at national and international companies based in Spain, with international links and, therefore, forming part of the globalised market. Methodology. Employing the desktop research technique, an analysis was performed on the listings posted on the leading job portals in Spain. Following this, a content analysis was conducted on the data collected from the listings, quantifying and classifying the job requirements appearing in them. Results. The importance of social media in relation to technical skills, the relevance of a good proficiency in English as regards meta-skills, the requirement of digital marketing knowledge and expertise with respect to conceptual marketing knowledge, and a strong correlation between the experience and salary variables were observed. Limitations. There is scant specific literature on marketing job requirements in the B2B sector. Practical implications. This study is particularly valuable insofar as it provides universities, business schools and higher education centres knowledge of the latest marketing skills and competencies required in the B2B sector.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"57 2","pages":"515-536"},"PeriodicalIF":0.6,"publicationDate":"2020-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41281844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perfil competencial requerido en el mercado español del gran consumo a los graduados en marketing: un análisis de contenido de las ofertas de empleo en Internet","authors":"Jorge García Martín, L. Echegaray","doi":"10.7200/esicm.162.0501.3","DOIUrl":"https://doi.org/10.7200/esicm.162.0501.3","url":null,"abstract":"Objetivo: El objetivo del estudio es definir las competencias que actualmente aparecen en las ofertas de empleo del mercado de gran consumo, destinadas a graduados en marketing, como respuesta de la empresa a los cambios que la globalización y el desarrollo tecnológico vienen produciendo en los mercados. Metodología: Esta investigación se ha abordado desde una metodología mixta. La primera fase se ha basado en el rastreo de fuentes documentales con técnica Desk Research en los dos portales de empleo con más notoriedad en España: Infoempleo e Infojobs. El siguiente paso ha sido el análisis de contenido y la cuantificación de cada uno de los requisitos aparecidos en las ofertas de empleo analizadas. Resultados: Los resultados hablan de la importancia del uso de las Redes Sociales en lo referente a las competencias digitales, de la relevancia del idioma inglés dentro de las metahabilidades, y del dominio de los planes de marketing en relación a los requisitos propios de los fundamentos del marketing. En lo que tiene que ver con la concordancia experiencia-salario, se ha observado una alta relación entre estas dos variables. Limitaciones: En tanto que la investigación se ha centrado en el mercado B2C, las conclusiones no son aplicables directamente a otros mercados. Implicaciones prácticas: El valor de la investigación reside en la importancia que para la formación universitaria tiene conocer las últimas competencias exigidas en el mercado, al objeto de adaptar sus planes de estudio.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47718786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinantes de las innovaciones organizacionales: factores y obstáculos en la empresa española","authors":"M. P. Fernández Perea","doi":"10.7200/esicm.162.0501.4","DOIUrl":"https://doi.org/10.7200/esicm.162.0501.4","url":null,"abstract":"Las innovaciones en las organizaciones (en adelante IO) llevan consigo la utilización de nuevos mecanismos organizativos de cara al funcionamiento interno de la empresa en áreas como la organización del lugar de trabajo o en las relaciones con el exterior a la empresa. Se han utilizado datos del Panel de Innovación Tecnológica (FECYT 2012). Se lleva a cabo un análisis de las variables que afectan a la adopción de IO en las compañías, realizando una estimación de un modelo estadístico probit trivariante, sobre el que se aplica el método de máxima verosimilitud. Los resultados evidencian relación de dependencia entre los diferentes mecanismos de innovación en las organizaciones y la necesidad de controlar esta interacción. Los resultados permiten evidenciar la existencia de nueve componentes o variables que tienen una relación positiva con la adopción de IO, entre ellas se encuentran la adquisición de I+D (I+D externa) y la necesidad de formación, corroborando que, para aquellas organizaciones que realizan un esfuerzo en incrementar su capacidad para adquirir nuevos conocimientos, la introducción de IO sirve como un complemento.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46835256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inbound Marketing para mejorar el interés para los posgrados públicos","authors":"S. Bueno, Juan Sebastian Caro Rodríguez, M. D. Gallego","doi":"10.7200/esicm.161.0493.3e","DOIUrl":"https://doi.org/10.7200/esicm.161.0493.3e","url":null,"abstract":"","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71291003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}