ESIC Market最新文献_第2页

Benefits of spirituality in the workplace 精神在工作场所的好处

IF 0.6

ESIC Market Pub Date : 2022-07-11 DOI: 10.7200/esicm.53.284

Elimari Ríos-Pérez, Segundo Castro-Gonzáles, Nora Picón-García

引用次数: 1

Intención emprendedora de estudiantes chinos que estudian en universidades de la Comunidad de Madrid 在马德里社区大学学习的中国学生的创业意向

IF 0.6

ESIC Market Pub Date : 2022-05-27 DOI: 10.7200/esicm.53.285

Susana Lin

{"title":"Intención emprendedora de estudiantes chinos que estudian en universidades de la Comunidad de Madrid","authors":"Susana Lin","doi":"10.7200/esicm.53.285","DOIUrl":"https://doi.org/10.7200/esicm.53.285","url":null,"abstract":"Objetivo: Conocer la intención emprendedora de estudiantes chinos matriculados en universidades de la Comunidad de Madrid, estudiar la relación de la educación en emprendimiento sobre el fomento del espíritu emprendedor, así como el análisis de los factores sociodemográficos que favorecen la creación de la intención emprendedora y los motivos de emprendimiento.Metodología: Encuesta y análisis estadístico descriptivo de los resultados.Resultados: La deseabilidad, viabilidad y percepción de control del proceso de emprendimiento favorece el desarrollo de la intención emprendedora, mientras que la educación en emprendimiento no parece guardar una relación directa con el fomento del espíritu emprendedor. Factores sociodemográficos como la existencia de antecedentes familiares emprendedores y las experiencias laborales previas del individuo inciden de forma positiva en el desarrollo de la intención emprendedora. La intención emprendedora no se ve influenciada por el género del estudiante universitario. El motivo principal de emprendimiento es el deseo de riqueza.Limitaciones: Se trata de un primer análisis preliminar y exploratorio.Implicaciones prácticas: Entender el papel que tienen las variables estudiadas en la dinamización del emprendimiento y los motivos del aumento de empresas. Estudiar los motivos por los que la comunidad china tiene intereses por establecer relaciones comerciales con España y favorecer el diseño mediante las variables estudiadas que den lugar a un programa de formación más adecuada.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46204144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effect of social media influencers’ credibility on consumer’s purchase intentions through attitude toward advertisement 社交媒体影响者的可信度通过对广告的态度对消费者购买意愿的影响

IF 0.6

ESIC Market Pub Date : 2022-04-02 DOI: 10.7200/esicm.53.280

Serhat Ata, H. Arslan, Abdülvahap Baydaş, Ece Pazvant

{"title":"The effect of social media influencers’ credibility on consumer’s purchase intentions through attitude toward advertisement","authors":"Serhat Ata, H. Arslan, Abdülvahap Baydaş, Ece Pazvant","doi":"10.7200/esicm.53.280","DOIUrl":"https://doi.org/10.7200/esicm.53.280","url":null,"abstract":"People incorporate and use the internet in their lives in line with the development of technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) tools, are among the daily routines of people. Thus, a great transformation has occurred in the SM advertising industry. Social media influencers (SMI) emerged as a result of facilitating communication on SM. Unlike other studies mostly evaluated over celebrities and no detailed on how SMI affects consumers purchasing behavior through advertisement, this study shows how the SMI affects consumer purchasing behavior by considering the sample size and for the first time conducted with a survey to fill the gap in the field. This study was an attempt to explore the effects of the influencers used as product supplements in advertisements in SM tools on consumers' advertisements and purchasing intentions. Stimulatingly, this study explore how SMI’s credibility effects customer purchase intention through advertisements. In line with this, Structural Equation Modeling (SEM) was used to clarify the model and to test hypotheses. Results show that the trustworthiness, expertise, and attractiveness of the influencer have a positive effect on the attitude towards the advertisement, while the attitude towards the advertisement had no effect on the purchase intention. These results might be guideway for businesses to pay more attention to the SMI attracting the consumer's attention, having sufficient equipment about the subject and how gaining the trust of the consumer through SMI.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49515346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Review of the measurement of Dynamic Capabilities 动态能力测量综述

IF 0.6

ESIC Market Pub Date : 2022-03-31 DOI: 10.7200/esicm.53.283

Pablo Martínez de Miguel, Antón Rafael García Martínez, J. Montes-Botella

{"title":"Review of the measurement of Dynamic Capabilities","authors":"Pablo Martínez de Miguel, Antón Rafael García Martínez, J. Montes-Botella","doi":"10.7200/esicm.53.283","DOIUrl":"https://doi.org/10.7200/esicm.53.283","url":null,"abstract":"Objective: The objective of the paper is to identify relations between digital transformation and the micro-foundations of the dynamic capabilities within the automotive sector.Methodology: To achieve the previous goal, the analysis is based on a literature review and expert judgments through a survey. Then, from a quantitative methodology of exploratory analysis the correct assignment of the indicators as well as a SEM analysis of structural equations with latent variables as a statistical technique has been used. \u0000Results: Therefore, using the indicators already presented, it has been possible to establish the relationship model. We have been able to present how all these indicators correspond to dynamic capabilities, and it is the digital transformations that generate them. \u0000Limitations: the research presents some limitations that should be considered when contextualizing the work done. The most representative one is the difficulty of obtaining a larger sample, because out of 142 surveys, only 42 responses were obtained, due to the limited time respondents had to attend to the researcher.Practical implications: the automotive industry is continuously impacted with the introduction of new technologies, which makes it necessary for organizations to adapt to the fast pace of growth. Furthermore, companies that understand the importance of digital transformation show more modern work styles, consider user preferences and the information they can obtain from the context.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42429885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

El reto de la alfabetizacion financiera digital en el ámbito de la fintech (industria 4.0) 金融科技领域数字金融素养的挑战(工业4.0)

IF 0.6

ESIC Market Pub Date : 2021-12-30 DOI: 10.7200/esicm.53.277

María Jesús Gallego-Losada, María Elisa Garcia-Abajo, Antonio Montero-Navarro, Rocío Gallego-Losada

{"title":"El reto de la alfabetizacion financiera digital en el ámbito de la fintech (industria 4.0)","authors":"María Jesús Gallego-Losada, María Elisa Garcia-Abajo, Antonio Montero-Navarro, Rocío Gallego-Losada","doi":"10.7200/esicm.53.277","DOIUrl":"https://doi.org/10.7200/esicm.53.277","url":null,"abstract":"Objetivo: el artículo tiene como objetivo principal el analizar el nivel de cultura financiera digital o alfabetización financiera digital de los estudiantes en centros universitarios españoles en el marco de la Industria 4.0. Se incluye una nueva medida original para medir el grado conocimientos financieros digitales, en función de un cuestionario elaborado ad-hoc. \u0000Metodología: se diseñó una encuesta partiendo de las recomendaciones dadas en la literatura más actual. Se aplicó el cuestionario durante la segunda quincena de marzo de 2021 a una muestra de 308 estudiantes en centros universitarios españoles. \u0000Resultados: la investigación ofrece una buena aproximación del nivel de alfabetización financiera digital (AFD) de los estudiantes en centros universitarios españoles y su clasificación por grupos de competencia financiera. Se esperan resultados variables según el conocimiento y utilización del producto financiero sobre el que se les pregunta, lo que podría indicar la existencia de una brecha temprana de conocimiento financiero digital dentro del mismo grupo de estudiantes. \u0000Limitaciones: sería interesante llevar a cabo investigaciones similares en otros países de desarrollo similares al español para poder realizar una comparativa. Además, en investigaciones posteriores, se podría distinguir dentro de la muestra a estudiantes de diferentes titulaciones para valorar la comparación entre los resultados obtenidos.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42930714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Dimensiones de la legitimidad organizativa en función del género y el estatus de los consumidores 组织合法性的性别层面和消费者地位

IF 0.6

ESIC Market Pub Date : 2021-12-15 DOI: 10.7200/esicm.53.013

Virginia Gordo-Molina, Francisco Diez-Martin

{"title":"Dimensiones de la legitimidad organizativa en función del género y el estatus de los consumidores","authors":"Virginia Gordo-Molina, Francisco Diez-Martin","doi":"10.7200/esicm.53.013","DOIUrl":"https://doi.org/10.7200/esicm.53.013","url":null,"abstract":"Objetivo: El objetivo de este trabajo es conocer qué criterios son más importantes para evaluar la legitimidad de las organizaciones en función del género y el estatus. \u0000Metodología: Se realizó un cuestionario online dirigido a residentes en España mayores de 18 años. El cuestionario era anónimo y se obtuvieron 408 respuestas que forman la muestra. Se analizaron los datos obtenidos mediante el método estadístico ANOVA. \u0000Resultados: Los criterios más relevantes para evaluar la legitimidad son los regulativos, cognitivos y morales. Se observan diferencias en los tipos de legitimidad entre géneros y estatus. Las mujeres otorgan una mayor importancia a la legitimidad moral, emocional y gerencial frente a los hombres. Las personas con estatus medio otorgan más importancia a la legitimidad técnica. \u0000Limitaciones: Se analizaron las percepciones de los clientes, sin tener en cuenta otros grupos de interés como son los equipos directivos y los trabajadores de las empresas. \u0000Implicaciones prácticas: Los resultados de este trabajo permiten a los empresarios y equipos directivos conocer qué tipo de legitimidad deben lograr para conseguir una mayor aceptación de sus clientes. Para los académicos, esta investigación aporta evidencias sobre la configuración de los criterios de legitimidad cuando se evalúa la legitimidad de las organizaciones por parte de los consumidores.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45500616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Implications of Work-Life Balance Measures for Companies 工作与生活平衡措施对公司的影响

IF 0.6

ESIC Market Pub Date : 2021-09-13 DOI: 10.7200/esicm.168.0523.1

F. Calzón-Menéndez, M. Sacristán-Navarro, L. Cabeza‐García

{"title":"Implications of Work-Life Balance Measures for Companies","authors":"F. Calzón-Menéndez, M. Sacristán-Navarro, L. Cabeza‐García","doi":"10.7200/esicm.168.0523.1","DOIUrl":"https://doi.org/10.7200/esicm.168.0523.1","url":null,"abstract":"Objective: The relationship between work-family balance and employee performance is a topic of great interest for organisations and, therefore, for academic research. In this context, this paper reviews the literature to identify the determining factors in company-based adoption of work-life balance measures (causes related to work-family conflict: WFC, and family-work conflict: FWC) on the one hand and, on the other, the research that has focussed on studying the effect on business results of practices to achieve a work-life balance. \u0000Methodology: We have undertaken analysis of the academic research published over the period 1998-2018 and available on the Web of Science (WOS), SCOPUS and EBSCO databases. \u0000Results: The review undertaken indicates that conflict can be originated in the family, in the workplace and in other environments throughout the day when we face up to the obligations arising from the roles we play in the family and at work and that affect us in both directions. In turn, work-life balance measures appear to have a positive effect, not only at the individual level for also for staff and companies as a whole. \u0000Limitations: Descriptive research. \u0000Practical implications: This study aims to contribute to the literature by providing updated information on the state of the art on this subject, and to highlight possible future lines of empirical research, as well as the relevance of the subject at a company level.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42408603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fortalecimiento de asociaciones campesinas del municipio del Tambo mediante la transformación de cultivos tradicionales hacia frutos de alto valor agregado 通过将传统作物转化为高附加值水果，加强坦博市的农民协会

IF 0.6

ESIC Market Pub Date : 2021-09-13 DOI: 10.7200/esicm.168.0523.5

Diana Ximena Sánchez Tróchez, Adriana Diago Ortiz, Wilfred Fabián Rivera Martínez, Laura Beatriz Potes Ordoñez, Marly Viviana Navia Mera

{"title":"Fortalecimiento de asociaciones campesinas del municipio del Tambo mediante la transformación de cultivos tradicionales hacia frutos de alto valor agregado","authors":"Diana Ximena Sánchez Tróchez, Adriana Diago Ortiz, Wilfred Fabián Rivera Martínez, Laura Beatriz Potes Ordoñez, Marly Viviana Navia Mera","doi":"10.7200/esicm.168.0523.5","DOIUrl":"https://doi.org/10.7200/esicm.168.0523.5","url":null,"abstract":"Objetivo: Esta investigación se desarrolla bajo la pregunta orientadora: ¿Cuáles son los elementos necesarios para la transformación de cultivos tradicionales hacia productos de alto valor agregado?; desde la perspectiva teórica se asumen los postulados de la modernización de la agricultura de Schultz (1967) y gestión organizacional de Chiavenato (2017). \u0000Metodología: Se basó en investigación descriptiva, bajo los criterios de un estudio de caso con encuestas semiestructuradas que permitieran conocer las situaciones, costumbres y actitudes predominantes a través de la descripción de las actividades, procesos y personas del entorno de la Cooperativa, así como su mercado potencial. \u0000Resultados: La investigación propone cinco elementos basados en economía agraria que permiten a las comunidades, la transformación de cultivos tradicionales hacia productos de alto valor agregado, incrementando su competitividad, y concluye que las organizaciones requieren estrategias que resalten atributos de producto, y mayores esfuerzos en orientación estratégica. \u0000Limitaciones: Los hallazgos de la investigación son extrapolables a organizaciones con características, tamaños y focos similares, entre ellas, empresas campesinas y cooperativas colombianas interesadas en fortalecer su economía agraria. En su lugar, este análisis sirve para conocer con más profundidad el fenómeno en cuestión, pero con posibilidad de réplica en organizaciones interesadas en la transformación del sector rural. Sin embargo, no abarca tejidos empresariales de sectores industrializados. \u0000Implicaciones prácticas: El estudio es de utilidad en áreas de direccionamiento estratégico y gestión de recursos humanos permitiendo visualizar mecanismos de operativización para planes de innovación de producto.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42412507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Tourists’ characteristics in relation to expectations, satisfaction and loyalty in hotel industry 酒店业游客的期望、满意度和忠诚度特征

IF 0.6

ESIC Market Pub Date : 2021-09-13 DOI: 10.7200/esicm.168.0523.4

Luna Mª Santos Roldán, Beatriz Palacios Florencio, Peter Bolcha

{"title":"Tourists’ characteristics in relation to expectations, satisfaction and loyalty in hotel industry","authors":"Luna Mª Santos Roldán, Beatriz Palacios Florencio, Peter Bolcha","doi":"10.7200/esicm.168.0523.4","DOIUrl":"https://doi.org/10.7200/esicm.168.0523.4","url":null,"abstract":"Objective: This paper makes an effort in combining the hotel subsector with a specific geographic location and with three determined constructs. \u0000Methods: This article uses a unique individual level dataset collected in Spain hotels and attempts to shed more light on three phases of consumer evaluation: expectations, satisfaction and loyalty. In order to relate the evaluation scores in these areas to sociodemographic characteristics of the consumers, we employ regression analysis. \u0000Results: The results show that all dependent variables in hand are related to explanatory variables; often in directions assumed by theory or previous empirical studies. Specifically, we find that age, economic status and country of origin are statistically significantly related to consumer evaluation. One of the novelties of our study is inclusion of “exceeded expectations” variable that intends to measure positive or negative surprise with the service. \u0000Conclusion: The knowledge of the existence of incidences of demographic variables on satisfaction, loyalty and expectations could not only, but should, lead to the formulation and implementation of differentiated strategies, segmented according to groups of individuals, focused on improving these indicators, adapting services to the demographic characteristics of the clients.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47217438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Application of ICTs in the development of Sustainable Smart Cities 信息通信技术在可持续智慧城市发展中的应用

IF 0.6

ESIC Market Pub Date : 2021-02-19 DOI: 10.7200/ESICM.168.0521.4

Sergio Palomo

引用次数: 1