ESIC Market最新文献

{"title":"Análisis del impacto de los colores y logotipos en el recuerdo de la marca de los clientes paquistaníes","authors":"Syed Ali Abbas","doi":"10.7200/esicm.54.301","DOIUrl":"https://doi.org/10.7200/esicm.54.301","url":null,"abstract":"ObjetivoEl estudio investiga el efecto de colores y logotipos de marcas específicas en el reconocimiento de marca por parte de los clientes metropolitanos de la ciudad de Lahore.MetodologíaEl estudio es transversal por diseño y cuantitativo por metodología. Se empleó un muestreo intencional considerando la comprensión de las marcas por parte de los encuestados, ya que las marcas utilizadas en el estudio son mundialmente reconocidas y familiares en el día a díaResultadosLos resultados del análisis de regresión revelaron que existe una relación positiva estadísticamente significativa entre los colores y logotipos de las marcas y el reconocimiento de la marca.OriginalidadEl estudio con logotipos falsos diseñados expresamente para comprobar el color y el efecto del logotipo en la mente de los usuarios es una práctica poco común.Implicación prácticaLos resultados pueden ayudar aún más a las empresas a hacer hincapié en una combinación específica de elementos de marca destinados al nivel óptimo de revitalización de la marca o técnicas de refuerzo de la marca.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"329 ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139203534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The future of human resources role","authors":"Fernando Troilo","doi":"10.7200/esicm.54.295","DOIUrl":"https://doi.org/10.7200/esicm.54.295","url":null,"abstract":"Objective and interest of the work: The objective of this research was to describe the role of the human resources function towards the future of organizations. This is relevant in a complex environment that demands adequate management of people, to face organizational challenges and ensure competitiveness. Methodology design: To meet the objective of the research, a qualitative approach was implemented by conducting interviews with general managers and human resources directors, in order to obtain the opinions and visions from the business leadership and the function itself on the future of the human resources area. Results: The findings show that the future role of human resources area will be fundamentally related to managing cultural transformations, ensuring the necessary talent, taking care of people's health and well-being, incorporating technology and generating agility in organizations. Practical implications: The results evidenced the need to rethink the human capital area and redesign its practices, keeping the focus on both the business and the people.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42402214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inflation in Saudi Arabia","authors":"Adhullah Alsharari","doi":"10.7200/esicm.54.299","DOIUrl":"https://doi.org/10.7200/esicm.54.299","url":null,"abstract":"Objective: This research is about inflation in Saudi Arabia over the period from 1970 to 2021. The aim of this paper is to analyze the inflation in Saudi Arabia, during determine the effect of financial structure of Saudi Arabia on the future changes in overall inflation. \u0000Methodology: The way used to study inflation in this research is to search and get information from different available data such as government websites and previous studies. Financial structure of Saudi Arabia was analyzed to understand inflation in the country. \u0000Results: Economy of the kingdom of Saudi Arabia mainly relies on petro-chemical and oil export as inflation rate has been very low during past decades. \u0000Limitations: This study caters with the future changes in overall inflation. Dramatic price changes in different sectors like food, household and house rent were also studied. Fluctuations in the general price level which occurs on a successive basis was then related to specific causes. \u0000Practical Implications: Different causes of raising prices are discussed along with the steps taken by the government to minimize inflation effects on public of the kingdom of Saudi Arabia. This study also provides valuable information for future researchers interested in analyzing the effects of inflation on different contexts.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48261675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development and validation of brand strategies evaluation scale for mobile network users","authors":"Kamran Alam Khan, Ather Mujitaba","doi":"10.7200/esicm.53.291","DOIUrl":"https://doi.org/10.7200/esicm.53.291","url":null,"abstract":"Purpose: Mobile network operators (MNO) use a variety of brand strategies in the Pakistani telecommunication market to entice mobile network users (MNU), but there was no standardized measure available that provides a fixed set of criteria for their brand strategies. To fill this knowledge gap, the primary goal of the current study is to design, develop and validate the Branding Strategies Evaluation Scale (BSES).\u0000Design/methodology/approach: The mixed-methods model of scale development and validation was employed in various phases by splitting into two studies. In study 1, after piloting factorial validity of 23 items were surveyed on the sample of 150 conveniently available participants (90= male, 60= female) between ages ranging 16 to 52 years, of different mobile network users\u0000Findings: Exploratory factor analysis unfolded five sub-factors of brand strategies with a high-reliability coefficient and internal consistency, including offer and services, competitive features, advertising strategies, brand identity and facilitation with money matters. The mean gender difference was observed only on the subscale of facilitation with money matters. In Study 2, the convergent validity of BSES was found significant by weighing its positive association with the Customer-Based Brand Equity Questionnaire (CBEQ). While the Customer Switching Intention Scale (CSIS) was used to determine BSES's discriminant validity, which revealed a significant negative correlation between the two measures. However, this is the first study intended to develop a standardized instrument for brand strategy evaluation of MNO.\u0000Practical implications: The results of this research enable Mobile network operators (MNO) to understand what kind of branding strategies are useful and effective for customers. This measure will provide authentic understanding to local MNO about the effectiveness of their brand strategies from consumer perspectives. Likewise, for academics, current research provides a gateway to asses customers' choices in a broader way in different regions for brand preferences and branding strategies used by different cellular companies.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44306120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impacto del burnout en la experiencia del cliente en los centros de atención telefónica","authors":"M. Colin, Judith Cavazos Arroyo, Haydee Hernández Ruiz, Alma Brenda Leyva Carreras","doi":"10.7200/esicm.53.290","DOIUrl":"https://doi.org/10.7200/esicm.53.290","url":null,"abstract":"Objetivo: La experiencia del cliente, es el principal eje para investigadores y practicantes, que han enfocado sus esfuerzos en el cuidado de los vínculos desarrollados mediante vivencias. Las corporaciones preocupadas por ofrecer la mejor experiencia posible, poco han considerado el impacto que el estrés tiene en los empleados. No obstante, aunque limitadas son las oportunidades de obtener un panorama de lo que ocurre al conjugar la teoría con las prácticas corporativas, este artículo hace una revisión del impacto que el síndrome de Burnout puede tener en los constructos de la experiencia del cliente durante una interacción telefónica. \u0000Metodología: Con un modelo de estimación empírica y el uso de PLS-SEM, se evaluaron a 102 representantes telefónicos para evidenciar el efecto que las patologías del síndrome de Burnout, tienen sobre la orientación al cliente en los empleados de servicio, el rapport y la experiencia del cliente durante una llamada telefónica. \u0000Resultados: Basado en la observación del entorno y las recomendaciones teóricas, los resultados revelaron que el síndrome de Burnout tiene un impacto negativo sobre el rapport y la orientación al cliente de los empleados de servicios. \u0000Limitaciones: El constructo de la experiencia del servicio está limitado por la métrica implementada por la empresa de estudio, para evaluar la calidad en la interacción de la llamada. \u0000Implicaciones prácticas: Este artículo sugiere, la introducción de ideas académicas sobre ejecuciones prácticas, y un método alternativo con estructura funcional para mejorar la percepción del servicio de atención a clientes con el uso de datos.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47312831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inteligencia artificial y desarrollo sostenible del turismo","authors":"Cristina Gallego Gómez, Laura Vaquero Frías","doi":"10.7200/esicm.53.281","DOIUrl":"https://doi.org/10.7200/esicm.53.281","url":null,"abstract":"Objetivo e interés del trabajo: Este estudio se centra en la aplicación de la inteligencia artificial en el sector del turismo para mejorar la experiencia del consumidor de manera significativa a través del trabajo que desarrollan las distintas organizaciones para aumentar la innovación social. El objetivo que persigue el estudio es, por un lado, presentar un análisis de la literatura para determinar buenas prácticas en el sector, y por otro, analizar datos acerca del sector turístico basados en modelos de colaboración entre Administración, Universidades y Estado para el fomento de la innovación en la apuesta de modelos sostenibles.Diseño de la metodología: Se realiza un análisis de experiencias que demuestran que existen prácticas colaborativas promovidas por distintas instituciones públicas y privadas para fomentar el uso de la tecnología en el sector del turismo. Para conocer información sobre las iniciativas se ha realizado una recopilación de fuentes secundarias.Resultados: El trabajo demuestra que el tema es de interés para comunidad científica y recopila las prácticas en España ligadas al interés de organismos que apuestan por nuevas iniciativas que ayuden a la competitividad del turismo en España, siendo incipiente el uso de la inteligencia artificial en la realidad del sector.Implicaciones prácticas: Las nuevas tendencias en tecnología se están aplicando en la recuperación creciente y sostenible del turismo a largo plazo tras las cifras que ha dejado la pandemia del COVID-19. Esto es fruto de una nueva corriente de pensamiento que pone de manifiesto la cooperación para el progreso social.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48578478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La importancia del factor humano en el cambio organizacional de la banca. Evolución y sistemática entre dos crisis.","authors":"Álvaro Sáiz Sepúlveda, Carmen Orden-Cruz, Camilo Prado Román","doi":"10.7200/esicm.53.293","DOIUrl":"https://doi.org/10.7200/esicm.53.293","url":null,"abstract":"Objetivo: El presente estudio pretende poner de relieve la evolución operada en los tres bancos de tamaño sistémico en España, en el periodo de 11 años observado y que se enmarca entre dos grandes crisis, la primera conocida en España como “crisis del ladrillo”, y la segunda derivada de la pandemia de COVID-19. Se particulariza en el tratamiento y gestión de los recursos humanos, como motor de un cambio organizacional en el sector financiero dirigido, no solo a la reducción de costes, sino también a la revolución digital del negocio. Así, se pretende evidenciar la importancia del factor humano en el cambio organizacional de la banca. Metodología: Se ha empleado una metodología de análisis económico-financiero de datos y ratios contenidos en balances y memorias anuales, que dan cobertura a la información facilitada a accionistas y stakeholders.Resultados: El diseño evolutivo de la banca en cuanto a sus parámetros sigue una línea ya trazada, suponiendo cada una de las dos crisis con que nos encontramos una aceleración de procesos.Limitaciones: Un mayor número de entidades bancarias habría permitido generalizar lo indiciado en el estudio.Implicaciones prácticas: Facilitar el entendimiento de una determinada línea de actuación común a todas las entidades financieras, en la relación entre los recursos humanos y los resultados económicos.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45971336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effectiveness of Soft Skills in Generating Dynamic Capabilities in ICT companies","authors":"Abayomi Ogunrinde","doi":"10.7200/esicm.53.286","DOIUrl":"https://doi.org/10.7200/esicm.53.286","url":null,"abstract":"Purpose: This article aims to show the effectiveness of soft skills to increase the dynamic capabilities of information and technological companies. The research was carried out to examine the effects of soft skills in ICT firms located in European Countries. Results obtained from various projects such as Skills Match, research sources show that 86% of respondents indicate an increased emphasis on soft skills and that organizations now consider soft skills more important than employees.\u0000Design Methodology: The article try to show that ICT firms with employees with a high level of soft skills derive dynamic capabilities than those with employees with deficit soft skills. The search was conducted through the scientific databases: Web of Science and Scopus; with specific journals, articles, book chapters, and reports. The search then narrowed to some specific subject areas. The search span was from 2016-2020.\u0000Contributions: Based on the search results, the literature was synthesized, and the importance of soft skills to generate dynamic capabilities in ICT firms were identified. Soft skills are not only necessary for work; they are vital for daily living.\u0000Practical Implications: This study showed that there is a wide range of soft skills that the employers and staff of ICT companies should possess to be successful.\u0000Added Value: The implication of this article is that firms can no longer take with levity acquisition, training and continuous development of soft skill if it is generating dynamic capabilities.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48452944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identificación de las contribuciones de las mipymes a la competitividad territorial: análisis de dos actividades económicas en Cauca, Colombia","authors":"Diana Ximena Sánchez Tróchez, Laura Beatriz Potes Ordoñez, Gabriel de la Torre Solarte, Wilfred Fabián Rivera Martínez","doi":"10.7200/esicm.53.288","DOIUrl":"https://doi.org/10.7200/esicm.53.288","url":null,"abstract":"Objetivo: este artículo analiza las dinámicas empresariales de dos actividades económicas representativas de la economía nacional como lo son la manufactura y la construcción a fin de identificar la perspectiva empresarial y el análisis del entorno general, elementos relevantes en el tejido empresarial que inciden en las mediciones de competitividad. \u0000Metodología: Para lograr este propósito se diseñó una metodología mixta que aplicó encuestas y entrevistas semiestructuradas a 146 empresas representativas de estos sectores en el departamento del Cauca, en el sur-occidente colombiano. \u0000Resultados: entre los hallazgos de mayor relevancia se encuentran las variables que inciden en la perspectiva empresarial y los elementos del entorno en los que se desempeñan estas empresas como la fuente primaria de elementos, cuya gestión precisa de mayor atención por parte de agencias estatales y organizaciones de apoyo empresarial a fin de contribuir al mejoramiento de la competitividad en el ámbito territorial. \u0000Limitaciones: se presentan dificultades en el trabajo de campo, debido a las exigentes medidas de bioseguridad de las organizaciones por la emergencia sanitaria del covid 19, extendiendo los tiempos de ejecución previstos inicialmente. \u0000Implicaciones prácticas: el estudio es de utilidad en áreas de direccionamiento estratégico y gestión empresarial, promoviendo el fortalecimiento del tejido empresarial a partir de la formación de empresarios con una visión prospectiva según los requerimientos del contexto, siendo extrapolable incluso a otros sectores económicos.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71290902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Going-Concern Audit Opinion and Firm-Specific Expertise of Outsourced IAF Providers: Empirical Evidence from an Emerging Market","authors":"W. Omer","doi":"10.7200/esicm.53.287","DOIUrl":"https://doi.org/10.7200/esicm.53.287","url":null,"abstract":"Objective and interest of the work: This study examines the effect of firm-specific expertise of outsourced IAF providers on going-concern audit opinion. \u0000Design of the methodology: Based on the agency theoretical background as well as relevant studies from the audit literature, the study’s hypothesis is developed and tested by probit regression to analyse the data of 1,071 firm-year observations listed on the Omani capital market over the period 2006-2019. \u0000Results: The result is consistent with the hypothesis that Omani public listed companies with greater reliance on the outsourced IAF providers who have sufficient firm-specific expertise are less likely to receive a going-concern audit opinion. \u0000Practical implications: The current study reinforces theoretical and practical implications for regulators, auditors, shareholders and decision makers by providing the first empirical evidence on the relationship between the firm-specific expertise of outsourced IAF providers and going-concern audit opinion, in an Asian emerging market, specifically Omani, context.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43123567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}