Fachsprache-Journal of Professional and Scientific Communication最新文献

{"title":"Introducing a local legal vocabulary in a Latin context","authors":"Hans Låndqvist, Lena Rogström","doi":"10.24989/fs.v50i3-4.1500","DOIUrl":"https://doi.org/10.24989/fs.v50i3-4.1500","url":null,"abstract":"In this article, the use and consolidation of legal vocabulary is investigated in two Swedish legal handbooks from the 17th century written by Clas Rålamb and Claudius Kloot respectively. Both handbooks were written in Swedish but include elements in Latin. Sections of the handbooks that deal with civil cases were analyzed from a lexicological starting point. The 106 legal concepts (LC) and 169 lexical units (LU) identified are sorted into four central semantic areas of the legal process: ACTIONS, ARENAS, PARTICIPANTS and TOOLS. Kloot uses more LCs and more LUs than Rålamb who, on the other hand, shows greater lexical differentiation than Kloot. Rålamb is also shown to use a greater number of Latin LUs than Kloot. The area of TOOLS has the closest connection to Latin. Both authors make use of Latin LUs that are still part of Swedish legal vocabulary. Kloot has a stronger tendency to use Swedish LUs when possible, while Rålamb more freely combines Swedish and Latin LUs. Rålamb’s and Kloot’s use of Latin and Swedish LUs is discussed as well as their policies regarding the use of Latin and Swedish. Finally, the lexication of Latin and Swedish LUs in the legal domain in Swedish is discussed.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"24 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77031676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Supportive Medien in der wissensvermittelnden Hochschulkommunikation. Analyse des handlungszwecks von Kreidetafel, OHP, PPT und Interactive Whiteboard","authors":"Arne Krause","doi":"10.24989/FS.V50I3-4.1711","DOIUrl":"https://doi.org/10.24989/FS.V50I3-4.1711","url":null,"abstract":"","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"74 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76513615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Lexical Metaphor as Judgment: Attitudinal positioning of editorial writers in business newspapers","authors":"H. Katajamäki, M. Koskela","doi":"10.24989/FS.V40I3-4.1479","DOIUrl":"https://doi.org/10.24989/FS.V40I3-4.1479","url":null,"abstract":"Drawing on appraisal theory, this paper aims to analyze how the attitudinal positioning of writers of the editorials of business newspapers can be construed by means of lexical metaphors. The focus is on judgment, the evaluation of human actors, because it indicates the subjective presence of a writer. Based on a dataset o3f 32 editorials of two Finnish business newspapers, the results show that the lexical metaphors used during assessments are mostly dead metaphors, representing the source domains of competition and sports, humans and animals, and war, battle, and violence. The most common targets of judgment are institutional actors that are described by the meanings of capacity, tenacity, and propriety. Economic actors are mostly evaluated positively while political actors are mostly evaluated negatively. Cases where economic actors are evaluated negatively and where individual persons are mentioned are unusual but do arise. In general, judgments in editorials reflect the shared values and ideological beliefs of the papers and their readers. Lexical metaphors offer a subtle way of praising and criticizing institutions and individual people, which makes them an important way of communicating as expected in a discourse community.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"34 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87149604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Journalistic news writing","authors":"R. Haugaard","doi":"10.24989/FS.V50I3-4.1517","DOIUrl":"https://doi.org/10.24989/FS.V50I3-4.1517","url":null,"abstract":"News media possess an orchestrating, manipulating power over the public debate; they create the framework in which we discuss events and learn about ourselves and our surroundings. At the same time, news products provide much of our foundation for knowing about the world we inhabit. However, we lack empirical knowledge about the process of writing news texts, i.e. knowledge about the choices made by journalists as to what to communicate and how to communicate it, in other words, the decisions they make as regards content and linguistic form, respectively. \u0000Revisions made during writing yield insights into the progression of a text, providing a signficant element to the understanding of how journalists juggle content and form in their mediation of knowledge. Thus, (NN 2016) of journalists’ revision activity when producing a text. \u0000The study was designed as a multiple case study and explored different aspects of revisions occurring during three specific instances of professional text producers’ ordinary writing practices as they unfolded in their natural setting in an editorial office of a major Spanish newspaper. Placing the research agenda at the center and with a view to presenting a description as comprehensive as possible of the revisions made during the writing processes, the study applied a mix of qualitative and quantitative methods, i.e. keystroke logging, participant observation and retrospective interviews. For each journalist, the study investigated the characteristics of the revisions of content and form separately. In this sense, the study examined time of occurrence during the writing process, revision type, such as addition, omission and substitution and the possible relation between timing and revision type. Moreover, the study analysed the distribution of revisions between content and form and the differences between and similarities shared by the three journalists. \u0000To operationalise the content-form dichotomy, the analysis builds on Faigley/Witte’s (1981) taxonomy. Accordingly, content revisions add new content or omit existing content that cannot otherwise be inferred from the extant text. By contrast, revisions that only affect the form of the text neither omit nor substitute original content that cannot be inferred from the extant text as it is, nor do they add content that cannot already be inferred. \u0000When tracking the text production process as it unfolds in computer-based writing, the continuous revisions made as part of the ongoing text production process become visible to the researcher. At any given point during writing, the written text can be revised at its leading edge, where new text is being transcribed, and in the text already written, i.e. after the text has been transcribed. This distinction between revisions according to their location, i.e. in the text currently being transcribed (pre-contextual revision) or in the text already transcribed (contextual revision) is relevant when the effect of a revision (conten","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"26 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77220918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Data science and communications management","authors":"A. Sévigny","doi":"10.15173/JPC.V5I2.3745","DOIUrl":"https://doi.org/10.15173/JPC.V5I2.3745","url":null,"abstract":"In this editorial for issue two of volume five of the Journal of ProfessionalCommunication, the author discusses how data science is changingthe communications landscape. He suggests that advances intechnology are making it easier to learn about and communicate withpublics. The author challenges communciations professionals to makebetter use of this new technology in their own work.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"36 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79671260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Thirty percent off Ontario tuition","authors":"D. Tisch","doi":"10.15173/JPC.V5I2.3751","DOIUrl":"https://doi.org/10.15173/JPC.V5I2.3751","url":null,"abstract":"The Argyle Public Relationships team worked with the Ministryof Training, Colleges, and Universities to develop a campaignfor a government program providing tuition rebates topost-secondary students. Argyle used research-based communicationsand evaluated the student environment, identifyingkey issues — including the narrowness of the program scope,difficulty of completing the application, an unidentified targetaudience, and potential controversy — and strategies to addressthem. By focusing on “student-to-student” communications,finding ways to pre-qualify students, and pairing oncampusinteraction with online socialization, the team madeface-to-face contact with 29,000 students on 47 campuses in 21days, resulting in a 27.5% increase of registrations on average.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75900069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Liberal vs. professional advertising education","authors":"R. Spring, A. Nesterenko","doi":"10.15173/JPC.V5I2.3747","DOIUrl":"https://doi.org/10.15173/JPC.V5I2.3747","url":null,"abstract":"The issue of liberal vs. professional education is central to theconversation about advertising education. Practitioners influencethe development of advertising curricula, so it is necessaryto have data representing their views. A national survey wasconducted with 366 practitioners in the United States. Findingsshow that practitioners believe a four-year college degree isimportant. They also believe that the best educational formatincludes a balance of liberal and professional education. Practitionersbelieve soft skills should be taught, though the mostattainable entry-level jobs require digital technology skills.Digital technology also is identified as the most significant challengefor the field.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"56 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83633974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Public relations in strategic management","authors":"Mark Dottori","doi":"10.15173/jpc.v5i2.3749","DOIUrl":"https://doi.org/10.15173/jpc.v5i2.3749","url":null,"abstract":"This article proposes that it is advantageous for organizations’public relations (PR) departments to adopt strategic managementas a core function. A series of theories that have shapedour understanding of organizational strategy were reviewedto identify links to PR practice and scholarship, suggesting PRshould move beyond providing information and assisting inthe implementation of strategy. Instead, PR should facilitatethe ongoing process of becoming ‘strategized’ towards desiredorganizational characteristics. This perspective provides a linkbetween strategy and PR theory, allowing each to bring newthoughts and insights to the other, providing a future researchagenda for PR. Findings also support a resulting pathway perGrunig’s (1992, 2013) desire that PR practitioners be included inthe strategy apex of an organization (Mintzberg, 1979).","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"34 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74547669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creating and implementing a new visual identity","authors":"Paul McIvor","doi":"10.15173/jpc.v5i2.3750","DOIUrl":"https://doi.org/10.15173/jpc.v5i2.3750","url":null,"abstract":"In 2015, Halton Healthcare, a hospital corporation in the GreaterToronto Area, began to create and implement a disciplinedvisual identity. To do so, the organization enhanced and reorganizedits communications capabilities. Over the next year,they created a new visual identity and applied it across threehospitals and several community-based care settings. The teamused an iterative approach, obtaining buy-in from internalstakeholders, including senior leadership. The result was anaward-winning new visual identity consonant with the mission,vision, and values of Halton Healthcare.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"18 7 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76662059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Public relations excellence","authors":"A. Rizzo","doi":"10.15173/JPC.V5I2.3746","DOIUrl":"https://doi.org/10.15173/JPC.V5I2.3746","url":null,"abstract":"In this commentary, the author explains why theoretical publicrelations scholarship is necessary to focus on the impact of behaviourin three areas: socio-cultural studies on internal businessculture; organization-public relationship (OPR) focusedon publics’perceptions; and functional integrative stratificationin the context of an organization to its society and in the evolutionof public relations practice. Research in these three areasstand to enhance internal collaboration, facilitate quality relationshipswith publics, build organizational acceptance in society,and outline the evolution of public relations—all of whichestablish excellence in the field of public relations.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"51 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2018-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77972809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}