创建和实现一个新的视觉识别

IF 0.3 0 LANGUAGE & LINGUISTICS

Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2018-10-12 DOI:10.15173/jpc.v5i2.3750

Paul McIvor

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引用次数: 0

摘要

2015年，大多伦多地区的一家医院公司豪顿医疗开始创建并实施一种纪律严明的视觉识别。为此，该组织加强并重组了通信能力。在接下来的一年里，他们创建了一个新的视觉标识，并将其应用于三家医院和几个社区护理机构。团队使用迭代方法，从内部利益相关者，包括高层领导那里获得支持。结果是屡获殊荣的新视觉识别与豪顿医疗保健的使命、愿景和价值观相一致。

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Creating and implementing a new visual identity

In 2015, Halton Healthcare, a hospital corporation in the GreaterToronto Area, began to create and implement a disciplinedvisual identity. To do so, the organization enhanced and reorganizedits communications capabilities. Over the next year,they created a new visual identity and applied it across threehospitals and several community-based care settings. The teamused an iterative approach, obtaining buy-in from internalstakeholders, including senior leadership. The result was anaward-winning new visual identity consonant with the mission,vision, and values of Halton Healthcare.

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来源期刊

Fachsprache-Journal of Professional and Scientific Communication LANGUAGE & LINGUISTICS-

CiteScore

0.60

自引率

0.00%

发文量