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Fachsprache-Journal of Professional and Scientific Communication最新文献

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From MBA to MCM: A pedagogical examination of blended residency-online teaching and learning in a graduate professional communications program 从MBA到MCM:研究生专业交流项目中混合住院医师在线教学和学习的教学检验
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2617
H. Unruh, Philip Savage
{"title":"From MBA to MCM: A pedagogical examination of blended residency-online teaching and learning in a graduate professional communications program","authors":"H. Unruh, Philip Savage","doi":"10.15173/JPC.V4I1.2617","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2617","url":null,"abstract":"This paper provides an overview and assessment of the blended learning pedagogy employed in a unique Canadian combined academic-professional Masters programme. It looks at the perspectives of faculty and students relative to key teaching and learning concerns. The paper analyzes the discussion of faculty at a retreat and a follow-up focus group with students. The analysis of faculty and student reflections is triangulated with a literature review of the relevant pedagogical theory and practice. The pedagogical research focuses on the area of blended residential/online delivery of graduate professional programs in Canada and around the world. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"29 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85002435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relocation as a catalyst for change: How leadership empowered employees and achieved organizational change at Sanofi Canada 搬迁作为变革的催化剂:领导如何在赛诺菲加拿大授权员工并实现组织变革
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2615
Joanne Kennedy
{"title":"Relocation as a catalyst for change: How leadership empowered employees and achieved organizational change at Sanofi Canada","authors":"Joanne Kennedy","doi":"10.15173/JPC.V4I1.2615","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2615","url":null,"abstract":"This paper tells Sanofi’s relocation story and offers insight for organizations embarking on a similar journey. The work environment can be a powerful tool through which to communicate information about the organization and its values to both employees and the outside world. In 2013, the sale of part of its business prompted leading healthcare partner Sanofi Canada to relocate its headquarters. Moving from closed “silo” offices, to a state of the art open-plan work environment, Sanofi Canada achieved meaningful change in its work culture in a very short period of time: a companywide survey undertaken four months into life at their new headquarters revealed satisfied and engaged employees who were taking advantage of new technology and embracing new opportunities to collaborate.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"11 3 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90391842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Suggesting a strategy lineage for public relations (Comparative Review of "Understanding Michael Porter" by Joan Magretta; "Playing to Win" by A.G. Lafley and Roger Martin; and The Design of Business by Roger Martin) 公共关系的策略谱系——琼·玛格蕾塔《理解迈克尔·波特》比较述评A.G.雷富礼(A.G. Lafley)和罗杰·马丁(Roger Martin)的《为赢而战》(Playing to Win);罗杰·马丁的《商业设计》)
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-03 DOI: 10.15173/JPC.V4I1.2592
Brady Wood
{"title":"Suggesting a strategy lineage for public relations (Comparative Review of \"Understanding Michael Porter\" by Joan Magretta; \"Playing to Win\" by A.G. Lafley and Roger Martin; and The Design of Business by Roger Martin)","authors":"Brady Wood","doi":"10.15173/JPC.V4I1.2592","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2592","url":null,"abstract":"This book review compares three strategic management books from the perspective of public relations and communications management Understanding Michael Porter ( Magretta, 2012), Playing to Win ( Lafley & Martin, 2013) , and The Design of Business. (Martin, 2009). The reviewer makes the case that public relations and communications management has been structured around Grunig’s Excellence theory. The reviewer suggests that the new fact that digital communications has elevated the status of the communications in many organization, positioning it as a key management function. In light of this, reviewer argues that the most provocative answer would be that public relations can or should attempt to adopt strategy as a core responsibility; appropriating the function from other disciplines, and demonstrating that this specific form of positioning and repositioning is one of our professional competencies.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"8 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75238370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
L'Utilisation du marketing politique par les groupes d'intérêt : Proposition d'un modèle théorique 利益集团政治营销的运用:理论模型的提出
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2014-08-12 DOI: 10.15173/JPC.V1I1.98
É. Foster
{"title":"L'Utilisation du marketing politique par les groupes d'intérêt : Proposition d'un modèle théorique","authors":"É. Foster","doi":"10.15173/JPC.V1I1.98","DOIUrl":"https://doi.org/10.15173/JPC.V1I1.98","url":null,"abstract":"Cet article propose un modele theorique qui applique les techniques du marketing a la communication politique. Apres avoir examine la documentation sur diverses applications du marketing aux groupes d'interet politiques, l'auteur developpe un modele bidirectionnel uti- lisant les conceptes du marketing en amont et en aval. D'apres le modele de marketing tri-partite de Lees-Marshment, l'auteur developpe un modele de marketing politique tri-partite qui pourrait s'appliquer dans des contextes pratiques. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"63 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2014-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84891971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An interview with Dr. Paulo Nassar, president of the Brazilian Association of Business Communication (ABERJE) 采访巴西商业沟通协会(ABERJE)主席保罗·纳萨尔博士
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2014-07-01 DOI: 10.15173/JPC.V4I1.2591
Terence Flynn
{"title":"An interview with Dr. Paulo Nassar, president of the Brazilian Association of Business Communication (ABERJE)","authors":"Terence Flynn","doi":"10.15173/JPC.V4I1.2591","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2591","url":null,"abstract":"In October 2014, the Journal of Professional Communication’s senior associate editor, Dr. Terry Flynn, APR, FCPRS, sat down with the Dr. Paulo Nassar, the president of the Brazilian Association of Business Communication (ABERJE), professor of public relations at the University of Sao Paulo, and 2012 recipient of the Public Relations Society of America (PRSA) ‘Atlas Award for Lifetime Achievement in International Public Relations,’ to discuss his thoughts on the current state of the profession in Brazil and his hopes for its future. Nassar discusses his background as journalist and a teacher. He discusses the importance of the publication of his first book to his professional development. Nassar also discusses how developing links between ABERJE and the academic research and teaching communities was a key factor in establishing its validity and credibility as an organization. He finishes by sharing his thoughts on the key skills for success in the rapidly developing practive of professional communication.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"24 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82993630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Art Into science/science into art 把科学变成艺术
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2014-06-15 DOI: 10.15173/JPC.V3I2.152
S. Gibson
{"title":"Art Into science/science into art","authors":"S. Gibson","doi":"10.15173/JPC.V3I2.152","DOIUrl":"https://doi.org/10.15173/JPC.V3I2.152","url":null,"abstract":"Hybrid artist-scientists are now fairly common. It wasn’t always thus. Certainly music has a relatively long history of cross-fertilization with science, not least because of its obvious mathematical qualities, but also because of the medium-term relationship between music and technology. In formal music studies though, the medium of music was generally considered indivisible from itself, even as mathematical models were used to justify certain theories. Film also has a similar, if somewhat less precisely formalized history, as evidenced by the long history of montage film and visual music. Other fine arts have had less clear relationships with science. This can no longer be said to be the case. Artists are collaborating with biologists, computer scientists, geographers and researchers from other far-flung disciplines. Similarly scientists are learning the value that artists can bring to a project in terms of creativity and “ways of seeing” (Berger, 1972, 1). On-going discipline-centric resistance based on adherence to traditional barriers between the (subjective) arts and the (objective) sciences continues to be prevalent; however, it is fair to say that the gulf between art and science that has widened since the Enlightenment has now been widely challenged by a body of scholars, artists and scientists. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"20 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2014-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73613193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Live programming for robotic fabrication 机器人制造的实时编程
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2014-06-04 DOI: 10.15173/JPC.V3I2.164
Jason Lim
{"title":"Live programming for robotic fabrication","authors":"Jason Lim","doi":"10.15173/JPC.V3I2.164","DOIUrl":"https://doi.org/10.15173/JPC.V3I2.164","url":null,"abstract":"Industrial robots are general-purpose machines. To perform a specific task, a robot is given instructions. This process is referred to as robot programming and can be approached in several ways. In online/teach programming, an operator controls the robot using a teach pendant and leads it through its task. This is recorded and can be replayed. In offline programming, instructions are pre-written in a programming language on a separate computer and then sent to the robot for execution. Referencing the field of computer music, this paper explores an alternative approach – live programming. Here, instructions are written and edited on-the-fly, triggering immediate robotic responses. As a proof of concept, the music synthesis software Max/MSP is extended with robot programming functionalities and used as a live environment to control a robotic folding process. This paper describes the development of a Max/MSP patch for folding aluminum strips and discusses the results of its use. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"145 25","pages":""},"PeriodicalIF":0.4,"publicationDate":"2014-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72499233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Interview with George Legrady, chair of the media arts & technology program at the University of California, Santa Barbara 采访圣巴巴拉加州大学媒体艺术与技术项目主席乔治·莱格雷迪
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2014-06-04 DOI: 10.15173/JPC.V3I2.157
S. Arisona
{"title":"Interview with George Legrady, chair of the media arts & technology program at the University of California, Santa Barbara","authors":"S. Arisona","doi":"10.15173/JPC.V3I2.157","DOIUrl":"https://doi.org/10.15173/JPC.V3I2.157","url":null,"abstract":"This interview with George Legrady, artist, researcher, and chair of the Media Arts and Technology program (MAT) at the University of California, Santa Barbara, examines his approaches and methods from his starting point in documentation photography in the 70s towards digital and algorithmic works from the 80s onwards. In addition, it highlights the MAT program and the conclusions George Legrady draws so far, and what possible directions he sees for the future. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"36 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2014-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80330661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Augmenting science through art 通过艺术增强科学
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2014-06-04 DOI: 10.3929/ETHZ-A-010262350
Matthias Berger
{"title":"Augmenting science through art","authors":"Matthias Berger","doi":"10.3929/ETHZ-A-010262350","DOIUrl":"https://doi.org/10.3929/ETHZ-A-010262350","url":null,"abstract":"Augmenting science through art is a call for accepting and empowering art as voice for communicating scientific results. Naturally, science achieves credibility rather by use of terminology, unemotional intersubjectivity and talks limited to introverted circles than by entertaining. Art-science residencies are now an opportunity to fulfill the mandate of opening up towards the society. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"68 1","pages":"29-32"},"PeriodicalIF":0.4,"publicationDate":"2014-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89601180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The digitization of music and the accessibility of the artist 音乐的数字化和艺术家的可及性
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2014-06-04 DOI: 10.15173/JPC.V3I2.163
M. Carboni
{"title":"The digitization of music and the accessibility of the artist","authors":"M. Carboni","doi":"10.15173/JPC.V3I2.163","DOIUrl":"https://doi.org/10.15173/JPC.V3I2.163","url":null,"abstract":"This article uses case studies to explore two ways in which technology can impact on artist production. First, technological innovations could facilitate many things that are not new by rather making existing processes better or cheaper in ways that might alter the situation meaningfully. Second, technology can change art through the more profound revision of the role of artist and art-perceiver (Fineberg, 2006). This article examines several examples of how the music industry has been impacted by new technology: Radiohead Rainbows, slicethepie.com, Ditto Music, Music Rainbow, YouTube Orchestra, micro-chunking and LiveFi. The article examines the impact of new technologies on classical music. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"112 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2014-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87928976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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