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Fachsprache-Journal of Professional and Scientific Communication最新文献

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Is the interactive era turning marketing into public relations? (Review of "Spin" by Clive Veroni) 互动时代是否将营销转变为公关?(克莱夫·维罗尼《旋转》书评)
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2621
A. Sévigny
{"title":"Is the interactive era turning marketing into public relations? (Review of \"Spin\" by Clive Veroni)","authors":"A. Sévigny","doi":"10.15173/JPC.V4I1.2621","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2621","url":null,"abstract":"In this book review of Spin: How Politics Has the Power to Turn Marketing on its Head by Clive Veroni (House of Anansi, 2014), the author discusses how advertising revolutionized politics in the twentieth century and how politics is returning the favour in the twenty-first. He discusses how Clive Veroni correctly identifies the new era of interactivity brought about by the internet, social media and digital communications. The reviewer argues that some of the strongest points of Veroni’s book are his discussions of the concepts of the open branding, team building and scenario planning. Veroni’s examples and theory make an implicit yet direct link between marketing and the professions of communication through two central themes that he identifies: the exploded fragmented media and mindscape in which practitioners operate and the increasingly dialogical and fluid nature of brands. Many of the elements of political communication that Veroni identifies as pillars of the future of marketing are in fact pillars of the strategic practice of public relations.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"32 6","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72411460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effective watchdogs bark: The role of communications at the Office of the Ombudsman of Ontario 有效的监督者吠叫:安大略监察专员办公室的沟通角色
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2612
E. Yunusov
{"title":"Effective watchdogs bark: The role of communications at the Office of the Ombudsman of Ontario","authors":"E. Yunusov","doi":"10.15173/JPC.V4I1.2612","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2612","url":null,"abstract":"This commentary piece describes the role of communications at the Office of the Ombudsman of Ontario. Seven practices are describted that the Office of the Ombudsman has developed to effectively build appropriate relationships with key publics. Also described is the role of the ombudsman first, detailing how it is an Office of Legislature, appointed by an all-party committee and that the office has oversight of more than 500 provincial ministries, corporations, agencies, boards, commissions and tribunals. Finally, the evolving jurisdiction and growing influence of the Ombudsman is discussed in relation to the effect of strategic communications management.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"55 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80191889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
White Cashmere Collection 2013 白色羊绒系列2013
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/jpc.v4i1.2620
Deborah Weinstein
{"title":"White Cashmere Collection 2013","authors":"Deborah Weinstein","doi":"10.15173/jpc.v4i1.2620","DOIUrl":"https://doi.org/10.15173/jpc.v4i1.2620","url":null,"abstract":"The White Cashmere Collection is Canada’s annual celebration of designing a future without breast cancer. A fund- and awareness-raiser for the Canadian Breast Cancer Foundation (CBCF), the Cashmere Bathroom Tissue Couture collection stars Canada’s leading fashion designers. The first-of-its-kind in the world, and entirely crafted in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue, the collection supports the Canadian Breast Cancer Foundation’s vision of a future without breast cancer. More than 125 Canadian designers have participated since 2004. The collection features limited-edition Pink Embossed Cashmere, with twenty-five cents from the sale of every package going directly to CBCF throughout October, Breast Cancer Awareness Month.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"4 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90188469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Public relations in the interactive era 互动时代的公共关系
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2593
A. Sévigny
{"title":"Public relations in the interactive era","authors":"A. Sévigny","doi":"10.15173/JPC.V4I1.2593","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2593","url":null,"abstract":"This editorial for the issue 1, volume 4 of the Journal of Professional Communication discusses how social media has ushered in a new era of interactivity which has created an entirely new arena for the practice of public relations and communications management. It traces the development of practice through the modernist era, which privileged structure, science and rationality to the postmodern era which the author argues was essentially a reaction to the rigidity of modernism. It is argued that postmodernism as an era is also complete, replaced by a new way of organizing thoughts and relationships brought on by the powerful and relatively easy interactivity offered by the internet and digital devices. The author concludes by arguing that Bernays’ conception of public relations was steeped in the ideas of the modernist era and that, ironically, it is McLuhan’s conception of the distinction between the artist and the scientist and the practice of pattern finding that will rule.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"5 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82497288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
World War I and the birth of public relations 第一次世界大战和公关的诞生
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2611
Ira Basen
{"title":"World War I and the birth of public relations","authors":"Ira Basen","doi":"10.15173/JPC.V4I1.2611","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2611","url":null,"abstract":"This commentary in the Journal of Professional Communication discusses the historical origins of the public relations profession. It discusses how United States President Woodrow Wilson created the Committee on Public Information which was formed to favrouably influence opinion among American citizens toward the war effort in Europe. Ivy Lee’s early influence is detailed, as he was the first one to open a public relations agency. As well, the importance of Edward Bernays, nephew of Sigmund Freud who worked for the Latin American section of the Committee on Public Information is described. Bernays and Lee moved public relations from the publicity model employed by P. T. Barnum to a model of two-way communication where both the organization and its publics felt that they were gaining something from their relationship.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"28 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80143497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
American Peanut Council Case Study 美国花生协会案例研究
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/jpc.v4i1.2619
D. Tisch, A. George
{"title":"American Peanut Council Case Study","authors":"D. Tisch, A. George","doi":"10.15173/jpc.v4i1.2619","DOIUrl":"https://doi.org/10.15173/jpc.v4i1.2619","url":null,"abstract":"This case study documents the work of Argyle Communications for the American Peanut Council to maintain confidence in the safety of US-grown peanuts in face of a devastating salmonella outbreak resulting in record-breaking product recalls. The strategy aligned the industry with the public interest by building communications capacity, providing accurate information, engaging leading food safety expertise and developing an industry consensus on a long-term food safety and public communications plan. Program measurement showed rapid recovery in consumer opinion, sales and consumption. The program demonstrates the achievement of the Council’s most fundamental goal: protecting public confidence in the safety of its products.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"115 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79398196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can we all agree? Building the case for symbolic interactionism as the theoretical origins of public relations 我们都同意吗?构建象征互动主义作为公共关系理论起源的案例
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2614
Sandra L. Braun
{"title":"Can we all agree? Building the case for symbolic interactionism as the theoretical origins of public relations","authors":"Sandra L. Braun","doi":"10.15173/JPC.V4I1.2614","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2614","url":null,"abstract":"Only a fraction of scholarly work in public relations has been devoted to theoretical development, with scholars unable to agree upon any one single theoretical framework from which to view public relations. This literature review and analysis pose the case for symbolic interactionism as an appropriate theoretical origin for public relations, as initially suggested by Gordon (1997) and furthers a definition of public relations from the symbolic interactionist perspective. The paper specifically builds on Gordon’s work by identifying some key shared concepts between public relations and symbolic interactionism ( communication, relationships, adaptation, shared meaning or consubstantiality, the creation of definition and social constructivism ), supporting Gordon’s argument and strengthening the link. This work also builds on Gordon’s definition of public relations and proposes that public relations is the intentional participation in the social construction of meaning to achieve organizational or brand reputation goals. By conceptualizing and positioning public relations within the theoretical framework of symbolic interactionism, the field can find more cohesion and also work toward a more universal definition.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"35 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91193201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Turning belief into action: An exploratory case study applying the building belief model to an anonymous college in Ontario 将信念转化为行动:在安大略一所匿名学院中应用构建信念模型的探索性案例研究
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2616
Christine Szustaczek
{"title":"Turning belief into action: An exploratory case study applying the building belief model to an anonymous college in Ontario","authors":"Christine Szustaczek","doi":"10.15173/JPC.V4I1.2616","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2616","url":null,"abstract":"This case study tests a new model for corporate communications called Building Belief, which urges a firm to constantly live up to its stated character and values in order to motivate stakeholders to identify, support and promote them. Building on published theories and best practices related to culture, reputation, trust, relationship management, self-determination, employee engagement, leadership, storytelling and social media, an instrument was developed to test the model at an anonymous Ontario college. Its stakeholders were found to lack a strong sense of shared values and shared identity with the organization, but they were found to have the potential to act as ambassadors. The study recommends several measures to strengthen people’s relationships with the institution, deepen levels of engagement and motivate them to advocacy. These include the co-creation of a culture code, involving employees in decision making and using stories that centre on student success to empower early influencers.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"52 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81881061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lifelong learning is central to the practice of public relations and communications management 终身学习是公共关系和沟通管理实践的核心
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2613
M. Russell
{"title":"Lifelong learning is central to the practice of public relations and communications management","authors":"M. Russell","doi":"10.15173/JPC.V4I1.2613","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2613","url":null,"abstract":"Remarks by Maria P. Russell, delivered on Saturday, October 18, 2014 at the Autumn Gala Dinner of the Master of Communications Management program, which is offered in partnership between McMaster and Syracuse Universities. Russell was the founder of the Master of Science of Communications Management at the Newhouse School of Public Communications at Syracuse Uniersity and has been its director for twenty years. The author discusses her long career in public relations, as a practitioner, academic and active professional association member. She discusses five trends that Richard Edelman, chairman of Edelman Public Relations has put forward. Russell finishes the speech with a quote from Ann Lamott  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"10 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78971949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Divulgation volontaire d’informations non-financières et valorisation boursière des firmes 自愿披露公司的非财务信息和股票市场估值
IF 0.4
Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2015-05-21 DOI: 10.15173/JPC.V4I1.2618
Félix Zogning
{"title":"Divulgation volontaire d’informations non-financières et valorisation boursière des firmes","authors":"Félix Zogning","doi":"10.15173/JPC.V4I1.2618","DOIUrl":"https://doi.org/10.15173/JPC.V4I1.2618","url":null,"abstract":"Cet article discute de l’impact de la divulgation volontaire des indices de performance non-financiers sur la valeur marchande de diverses entreprises. Les resultats, bases sur plusieurs methodes de recherche, indiquent que la divulgation volontaire d’informations non-financieres concernant la performance organisationnelle diminue de maniere significative l’assymetrie des informations en ce qui concerne les valeurs. De plus, la divulgation volontaire de cette sorte a aussi augmenter la valeur marchande des compagnies.  This paper discusses the impact of voluntary disclosure of non-financial performance indicators on the market value of different firms. Based on mixed methods research, the results show that voluntary disclosure of non-financial information on organizational performance significantly diminishes the information asymmetry with regard to securities. Such voluntary disclosure has also increased the market values of companies.  ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"9 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2015-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80820476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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