Creating and implementing a new visual identity

Abstract

In 2015, Halton Healthcare, a hospital corporation in the GreaterToronto Area, began to create and implement a disciplinedvisual identity. To do so, the organization enhanced and reorganizedits communications capabilities. Over the next year,they created a new visual identity and applied it across threehospitals and several community-based care settings. The teamused an iterative approach, obtaining buy-in from internalstakeholders, including senior leadership. The result was anaward-winning new visual identity consonant with the mission,vision, and values of Halton Healthcare.