Revista 180最新文献_第5页

Las estrategias de marketing y su importancia en las empresas en tiempos de COVID 新型冠状病毒时代企业的营销策略及其意义

IF 0.2 4区艺术学

Revista 180 Pub Date : 2021-01-21 DOI: 10.33970/EETES.V5.N1.2021.234

Silvia Alexandra Jaramillo Luzuriaga, Celso Darío Hurtado Cuenca

{"title":"Las estrategias de marketing y su importancia en las empresas en tiempos de COVID","authors":"Silvia Alexandra Jaramillo Luzuriaga, Celso Darío Hurtado Cuenca","doi":"10.33970/EETES.V5.N1.2021.234","DOIUrl":"https://doi.org/10.33970/EETES.V5.N1.2021.234","url":null,"abstract":"Changes in customer behaviour in the procurement of products/services have greatly influenced companies, especially today in the face of the country's health emergency where many of the businesses have been forced to stop their activities, significantly affecting their incomes and the economy in general. For this reason, the objective of the research was to know the importance of marketing strategies in companies in this crisis because of coronavirus, since marketing is one of the most representative factors for the success of any company. Within the scope of the research, it was proposed to apply tactics of marketing concepts, as this is indispensable to prevent the disappearance of businesses that do not know how to keep companies in this situation. As for the methodology used for its development, it was characterized as a qualitative and descriptive research, in addition to the collection and analysis of the information, different methods and techniques were used, in which 18 surveys were applied to the managers of the Chamber of Commerce of the city of Loja. \u0000The results identified the importance of marketing as one of the key points in companies to stay in the market, and today it is indispensable to apply and develop new forms of sales and marketing as one of the challenges in business. Finally, it was concluded with this article that marketing in the business sector provides great benefits that must be leveraged by managers as an alternative to their progress, several initiatives that have emerged in companies whose results increase their profitability and can facilitate good future decision-making.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"5 1","pages":"45-68"},"PeriodicalIF":0.2,"publicationDate":"2021-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42491996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

El Programa “Comunicándonos” para mejorar el vocabulario expresivo de los niños “沟通”项目，提高孩子的表达词汇量

IF 0.2 4区艺术学

Revista 180 Pub Date : 2021-01-21 DOI: 10.33970/EETES.V5.N1.2021.248

Petronila Melchora Tasayco Pacheco, Angela María Teresa Samamé Gonzáles

{"title":"El Programa “Comunicándonos” para mejorar el vocabulario expresivo de los niños","authors":"Petronila Melchora Tasayco Pacheco, Angela María Teresa Samamé Gonzáles","doi":"10.33970/EETES.V5.N1.2021.248","DOIUrl":"https://doi.org/10.33970/EETES.V5.N1.2021.248","url":null,"abstract":"The objective of the research was to demonstrate that the application of the “Communicating” program improved the expressive vocabulary of the children, as infants have problems communicating with their classmates and teacher. The study was carried out under the quantitative approach, the design was quasi-experimental because two groups were considered, the first called experimental and the second was the control constituted by 28 and 34 students respectively, the method was hypothetical deductive, the applied technique was the evaluation with the support of the Expressive Vocabulary Figure / Word Test designed by Gardner (1987). The results showed that the mental age of the children who belonged to the experimental group increased on average 2.39 points, while the control group only increased 0.2724 points, at the same time when comparing between gender, the boys surpassed the girls, at the rate that the minors developed communication skills; Regarding the IQ, the experimental group increased 40.78 points, while the control group increased 2.12 points; Finally, when determining the membership groups in relation to the score, 50% of the experimental group obtained scores above the average, while the control group 88% remained at the deficient level.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"5 1","pages":"110-129"},"PeriodicalIF":0.2,"publicationDate":"2021-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47317917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Publicidad y representación de la mujer en revistas femeninas: Una aproximación al caso de revista Eva 女性杂志中女性的广告和代表性：以《伊娃》杂志为例

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-669

Enrique Vergara Leyton, Liliana de Simone, Paul W. Armstrong, Diego Quiroz

{"title":"Publicidad y representación de la mujer en revistas femeninas: Una aproximación al caso de revista Eva","authors":"Enrique Vergara Leyton, Liliana de Simone, Paul W. Armstrong, Diego Quiroz","doi":"10.32995/REV180.NUM-46.(2020).ART-669","DOIUrl":"https://doi.org/10.32995/REV180.NUM-46.(2020).ART-669","url":null,"abstract":"This article studies the evolution of women representation throughout advertising in women’s magazines, taking as a reference the case of the Chilean magazine Eva that circulated in the country between 1943 and 1974, reaching a significative leadership among editorial publications. With the analysis we seek to understand two central dimensions of the graphic heritage and the relationship it has with the imaginary of feminine consumption: the formal and the symbolic. In conceptual terms, two areas can be described to understand how advertising develops in these publications. In the first place, the editorial space given to woman, as consequence to cultural changes experienced since the end of the 19 th century, and in second place, the crescent influence of advertising agencies on promotion and circulation of American a esthetic-cultural values, and the existence of a consumption society at international level. From a quantitative and qualitative analysis of the corpus of graphic selected pieces, the main advertised products were identified, which are circumscribed into two thematic dimensions: woman’s physical appearance and her role as a housewife. However, these two dimensions acquire distinctive characteristics over time which translates in how woman’s representation evolves in three different levels: the woman who consumes to be seen and admired for her beauty; the woman that consumes with an objective; and finally, the woman that consumes for her own self.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"1 1","pages":"15-25"},"PeriodicalIF":0.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44966919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gobernando mediante sensores. Sensorización y regulación digital de la vida ambiental de hogares en Chile 通过传感器执政。智利家庭环境生活的感知和数字监管

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-749

Martín Tironi, Matías Valderrama

{"title":"Gobernando mediante sensores. Sensorización y regulación digital de la vida ambiental de hogares en Chile","authors":"Martín Tironi, Matías Valderrama","doi":"10.32995/REV180.NUM-46.(2020).ART-749","DOIUrl":"https://doi.org/10.32995/REV180.NUM-46.(2020).ART-749","url":null,"abstract":"In this article we describe the case of the National Housing Monitoring Network (ReNaM), an experiment by the Chilean State which, through the installation of sensors in homes in different cities of the country, seeks to generate a large public database on the environmental behavior of homes in their real conditions and throughout their life cycle. With this information, it is hoped to advance in data-driven decision making and improve regulations on sustainable construction. Gathering theoretical contributions from Governmentality Studies and Science and Technology Studies, in this article we explore the distinctive mode of government that is activated with ReNaM and the ways to justify and materialize its intervention to households. As we argue, ReNaM is not only a new digital environmental monitoring mechanism but, more profoundly, a unique type of governmentality by sensors. The introduction of sensors in domestic spaces would be transforming the forms of knowledge and government of the State and recomposing the relationship with its population. However, this experimentation is more fragile and ambivalent in practice. Through a qualitative case study following the actors of ReNaM (sensors, users, public authorities, documents, etc.), we will show the tensions between different scripts or ways of imagining and implementing ReNaM and which manifest the complex articulation between diverse political, sustainable, economic or scientific issues and spheres with domestic life.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"1 1","pages":"49-60"},"PeriodicalIF":0.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45991967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Santiago 1875: una nueva edilidad. Los planes de la intendencia de Vicuña Mackenna y el plano de Ernesto Ansart 圣地亚哥1875:新建筑。vicuna Mackenna的规划和Ernesto Ansart的规划

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-822

G. Hermosilla

引用次数: 0

Los procesos de mixturación socioespacial y su evolución en la ciudad de Temuco, 1992-2017 1992-2017年特穆科市的社会空间混合过程及其演变

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-776

Félix Rojo-Mendoza

{"title":"Los procesos de mixturación socioespacial y su evolución en la ciudad de Temuco, 1992-2017","authors":"Félix Rojo-Mendoza","doi":"10.32995/REV180.NUM-46.(2020).ART-776","DOIUrl":"https://doi.org/10.32995/REV180.NUM-46.(2020).ART-776","url":null,"abstract":"Current production of Chilean urban space is heavily conditioned by the performance of the real estate market and State’s flexibility with building regulations. From this scenario, in the last decades it is possible to observe important problems of residential segregation in main Chilean cities, which aggravates the possibilities of encounters between different groups. Although the theme of social urban relationships has been addressed by many studies, it is clear that the great majority use traditional indicators of residential segregation, avoiding the determinants that make up class position in urban spaces. The present paper describes the processes of socio-spatial mixing in Temuco, one of Chile's intermediate cities with the greatest population growth in the last time. Considering people’s occupational dimensions in the labour market, which theoretically constitute the notion of social class, level and type of social relationships in different areas of the city are compared during the intercensal period 1992-2017. Combining descriptive and exploratory statistical analysis and using the area and censorial entity as a territorial unit, the results indicate an extension of social mixing in large areas, and a consolidation of the highest classes at the west side of the city. Finally, and as shown in this article, the most favoured groups have grown apart from middle and low classes over time.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"1 1","pages":"91-105"},"PeriodicalIF":0.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43791922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cachureando por Santiago. Reconociendo la inteligencia urbana situada 为圣地亚哥而战。识别城市定位智能

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-775

Paola Jirón Martínez, Carlos Lange Valdés, Consuelo González Pavicich

{"title":"Cachureando por Santiago. Reconociendo la inteligencia urbana situada","authors":"Paola Jirón Martínez, Carlos Lange Valdés, Consuelo González Pavicich","doi":"10.32995/REV180.NUM-46.(2020).ART-775","DOIUrl":"https://doi.org/10.32995/REV180.NUM-46.(2020).ART-775","url":null,"abstract":"Over the last decade, the Smart Cities model has achieved increasing relevance and prominence in urban development in Chile, through four major trends: the formation of an important network of public and private actors that promote smart interventions in urban centers; the increasing use of new communication and information technologies for data production; constant training and specialization of human resources operating in urban centers; and the proliferation of urban interventions replicated in the country´s main cities. However, this model poses limited territorial relevance, insufficient connection with local actors and agents, and insufficient recognition and visibility of citizen initiatives based on daily practices and knowledges, which can perfectly be considered as part of a situated type of “urban intelligence\". The former opens the question: How to understand urban intelligence today? Based on ethnographic work carried out at a street market in the San Joaquin district in Santiago, this paper identifies and describes knowledges, practices, and strategies that allow inhabitants to solve daily problems through various forms of informality, self-management and associative networks. These knowledges, practices and strategies express \"situated urban intelligences\" that emerge from territorial use and appropriation of local public spaces and are observed through collection, reuse, and recycling practices.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"1 1","pages":"106-117"},"PeriodicalIF":0.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45131614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Barreras estructurales en la caminabilidad y accesibilidad a escala de barrio. Estudio de tres casos en Santiago de Chile 社区规模的可步行性和可达性的结构性障碍。智利圣地亚哥的三个案例研究

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-789

E. Alvarez, Margarita Greene Zúñiga

{"title":"Barreras estructurales en la caminabilidad y accesibilidad a escala de barrio. Estudio de tres casos en Santiago de Chile","authors":"E. Alvarez, Margarita Greene Zúñiga","doi":"10.32995/REV180.NUM-46.(2020).ART-789","DOIUrl":"https://doi.org/10.32995/REV180.NUM-46.(2020).ART-789","url":null,"abstract":"Considering both the relevance of accessibility to urban goods and services or geography of opportunities in the quality of life of urban inhabitants, and the fact that walking represents the main mode of transportation in Greater Santiago —34,6% of trips, according to EOD 2012 (Universidad Alberto Hurtado, 2014)—, the aim of this research is to analyze and compare the structural barriers that affect the walkable area at the neighborhood scale, as well as estimate their possible effects on mobility patterns and access to goods and services, in three housing estates in Greater Santiago: Poblacion Juan Antonio Rios, sector 3B (Independencia), Villa San Cristobal (Recoleta) and Villa Los Sauces (La Florida). For each case, the main material barriers are identified, whether natural (rivers, hills) or artificial (roads, under/over crossings) and some of intangible barriers (associated with road or crime safety). The maximum theoretical area (Euclidean) and that of the “actual” walkable neighbourhood are compared through network analysis (based on 20 minute journeys), considering the crossing conditions of main roads, quantifying the effects over time and distance, and accessibility to goods and services. In addition, the configuration of the road and pedestrian network is analysed, contrasting their local and global integration, based on axial maps. Finally, the movement patterns of the inhabitants is analysed based on the EOD data. The results showed a clear decrease of the actual walkable neighbourhood area (to one third of the Euclidian area) product of the urban grid and the various existing barriers, which reflects on the accessibility to goods and services by walking. These results allow us also to propose that although a greater average distance is not related to a greater walkable area, closeness to well served centralities associate to in with the prevalence of walking as a transport mode.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"1 1","pages":"118-133"},"PeriodicalIF":0.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45778090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

"De Manet a nuestros días": derivas de una exposición anacrónica. “从马奈到我们的日子”：你来自一个不合时宜的展览。

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-764

Cecilia Bettoni Piddo

引用次数: 0

Trayectoria, evolución y configuración de la regeneración urbana en Chile: del higienismo a la equidad territorial 智利城市更新的轨迹、演变和结构：从卫生到领土公平

IF 0.2 4区艺术学

Revista 180 Pub Date : 2020-12-29 DOI: 10.32995/REV180.NUM-46.(2020).ART-788

M. Bustos-Peñafiel

{"title":"Trayectoria, evolución y configuración de la regeneración urbana en Chile: del higienismo a la equidad territorial","authors":"M. Bustos-Peñafiel","doi":"10.32995/REV180.NUM-46.(2020).ART-788","DOIUrl":"https://doi.org/10.32995/REV180.NUM-46.(2020).ART-788","url":null,"abstract":"The concept of regeneration has been progressively positioning itself as the main tool to provide solutions to the various problems that afflict the contemporary city, such as deterioration, obsolescence, urban planning or inequality. Moving from a model that exclusively addresses the physical dimension, to an integral model based on the principles of urban sustainability, the new approach has come to complicate interventions with solutions that that bet on multidimensionality. However, it has been found that in many cases the results do not seem to be as expected, currently raising certain questions that would be linking regeneration as a neoliberal production strategy for the city. From the importance of this reflection for the design of public policy, with the challenge of positioning urban regeneration as a theme of study and fundamental research in the current Chilean context, from a documentary research compared in time, in the first instance, the article inquire into the configuration of the concept at an international level. Subsequently, with the aim of building the trajectory of the notion of urban regeneration in Chile, the article identifies the main emphasis and problems that it has sought to resolve over time, analyzing the actions and management strategies implemented that have determined its application and use in the national context, deepening ultimately in the most recent proposals for urban-residential regeneration, especially in those initiatives that, with the aim of addressing urban inequality and poverty, have been implemented in vulnerable territories, opening the debate regarding of the current approach and mechanisms that the State has assumed in this matter.","PeriodicalId":41052,"journal":{"name":"Revista 180","volume":"1 1","pages":"75-90"},"PeriodicalIF":0.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47629689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0