3C Empresa最新文献

{"title":"¿Es la exportación un elemento relevante para explicar el rendimiento de una empresa? El caso de las pymes gallegas para el período 2002 - 2013","authors":"José-Pablo Abeal-Vázquez, Begoña Álvarez García, Javier Tarrío-Saavedra","doi":"10.17993/3cemp.2018.070234.10-25/","DOIUrl":"https://doi.org/10.17993/3cemp.2018.070234.10-25/","url":null,"abstract":"espanolEl principal objetivo de este trabajo es averiguar en que medida el hecho de que una empresa sea exportadora tiene consecuencias sobre su rendimiento. El caso de estudio, elaborado a partir de la base de datos ARDAN, se encuadra dentro de la region espanola de Galicia. El periodo temporal comprende desde el ano 2002 hasta 2013. La muestra recoge unicamente PYMEs. El analisis empirico parte de un conjunto de variables empresariales ligadas a la gestion, a factores fijos como la localizacion, y a la coyuntura economica. Los resultados obtenidos con las tecnicas de analisis aplicadas no son concluyentes y queda el camino abierto a nuevas investigaciones. EnglishThe main objective of this work is to find out to what extent the fact that a company is an exporter has consequences on its performance. The case study, developed from ARDAN database, is focused on the Spanish region of Galicia. The temporary period covers from 2002 to 2013. The sample includes only SMEs. The empirical analysis starts from a set of business variables linked to management, fixed factors such as location and to the economic situation. The results obtained with the analytical techniques applied are not conclusive and the way is open to new investigations.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"10-25"},"PeriodicalIF":0.3,"publicationDate":"2018-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45234108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Plan estratégico para la reactivación económica de San Antonio, municipio de La Paz, Baja California Sur, México","authors":"Miguel Ángel Ojeda-Ruíz, Sergio Antonio Bianchi-Estrada, José Emer García de la Puente-Orozco","doi":"10.17993/3cemp.2018.070234.86-105/","DOIUrl":"https://doi.org/10.17993/3cemp.2018.070234.86-105/","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"86-105"},"PeriodicalIF":0.3,"publicationDate":"2018-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47879897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bahía de Altata, Navolato - Nuevo modelo de desarrollo turístico sostenible","authors":"Martín León Santiesteban, J. Jiménez","doi":"10.17993/3CEMP.2018.070234.68-85/","DOIUrl":"https://doi.org/10.17993/3CEMP.2018.070234.68-85/","url":null,"abstract":"espanolEl presente capitulo permea el nivel de marginacion de la poblacion, la afluencia de visitantes y la fragilidad ecologica de los recursos naturales presentes dentro de la bahia de Altata y Navolato como determinantes para el desarrollo de nuevos proyectos con fines turistico – recreativos en la zona. Se encuentra pertinente evaluar la potencialidad de los recursos y atractivos existentes a la luz de potenciales atractivos turisticos sostenibles que permitan generar una diversificacion economica sin elevar el deterioro ambiental que actualmente se esta presentando. Finalmente, se dan a conocer los resultados de la aplicacion de una metodologia de evaluacion cualitativa de los recursos de Altata, Navolato, encaminada a desarrollar un producto turistico de bajo impacto enfocado en actividades de turismo alternativo. EnglishIn this paper is easy to observe the level of marginalization of the population, the flow of visitors and the ecological fragility of this touristic area. It provides guidelines for developing new projects on the recreational-touristic use of resources with which it counts, which will generate economic diversification without raising the environmental deterioration that is currently taking place. In this way, it is necessary to make a comparison of the potential of existing resources and propose touristic sustainable products. The present document intends to present the results of the application of a methodology of qualitative evaluation of the resources of Altata, Navolato. In order to know its design as a low-impact touristic product focus on alternative touristic activities","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"68-85"},"PeriodicalIF":0.3,"publicationDate":"2018-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45243325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Análisis de calidad de vida laboral y competitividad en empresas de servicios turísticos","authors":"J. Germán, Anel Yadira Pérez Melo, Georgina Lizárraga Salazar, A. Núñez","doi":"10.17993/3CEMP.2018.070234.44-67/","DOIUrl":"https://doi.org/10.17993/3CEMP.2018.070234.44-67/","url":null,"abstract":"espanolEl estudio tiene como proposito analizar la relacion e influencia de la calidad de vida laboral en el constructo de la competitividad en las empresas de servicios turisticos, particularmente en la hoteleria. Para ello, se utilizo una metodologia cuantitativa aplicando un cuestionario para contrastar la percepcion de las dos variables dirigido a personal directivo y operativo de una empresa de hospedaje de la ciudad de Mazatlan, Sinaloa, Mexico, mismos que fueron seleccionados de forma aleatoria. Los resultados obtenidos muestran similitudes en la percepcion del personal sobre la calidad de vida laboral y la competitividad. No obstante, los datos reflejan una relacion entre ambas variables casi nula en la percepcion de los directivos y medianamente significativa desde la perspectiva de los operativos. EnglishThe purpose of the study is analyze the relationship and influence of the quality of working life on the competitiveness in tourism services companies, particularly in the hotel industry. A quantitative methodology was used applying a questionnaire to contrast the perception of the two variables directed to management and operating personnel of a hotel in the city of Mazatlan, Sinaloa, Mexico, which were selected randomly. The results show similarities in the staff’s perception of the quality of work life and competitiveness. However, the data show a relationship between the two variables almost null in the manager’s perception and medium-significant from employees’ perspective.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"44-67"},"PeriodicalIF":0.3,"publicationDate":"2018-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43930675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Análisis de oportunidades para el desarrollo de actividades de turismo alternativo en la región norte de Baja California Sur (México)","authors":"E. Salazar, Francisco Isaías Ruiz Ceseña, Alberto Francisco Torres García","doi":"10.17993/3cemp.2018.070133.32-48","DOIUrl":"https://doi.org/10.17993/3cemp.2018.070133.32-48","url":null,"abstract":"espanolBaja California Sur (BCS) encuentra en el turismo su actividad economica por excelencia al contar con uno de los destinos turisticos mas importantes a nivel nacional e internacional situado en la parte sur del estado, nos referimos a Los Cabos. Sin embargo, dadas las condiciones geograficas de la entidad resulta dificil que el norte se vea beneficiado por la actividad turistica desarrollada en el destino recien mencionado. El norte de BCS cuenta con la presencia de recursos naturales altamente potenciales para el desarrollo de actividades turisticas dirigidas al turismo de naturaleza. En este sentido, resulta pertinente llevar a cabo un estudio que exponga las oportunidades en la zona en juicio para el desarrollo de actividades de turismo basado en los atractivos naturales, ocasionando que el area delimitada obtenga un beneficio economico en las comunidades que no participan en la generacion de divisas por el turismo llevado a cabo en el sur de BCS. En la presente investigacion se enlistan estudios que fueron enfocados en el norte del estado. Frente al hecho que estos se limitaron unicamente a aprobar o descartar el potencial turistico del area, el presente documento busca analizar las investigaciones mencionadas y a partir de sus resultados obtenidos, estudio de campo y exploracion del area obtener como resultado la determinacion detallada de cuales son las actividades de turismo alternativo aptas a desarrollarse en la zona norte. Se concluye que la armonizacion de ambas partes del territorio y las distintas modalidades de turismo permiten que todo el estado sea generador de divisas. EnglishBaja California Sur (BCS) is one of the most important tourist destinations in the southern part of the state. We are talking about Los Cabos. However, given the geographical conditions of the entity it is difficult for the north to benefit from the tourism activity developed in the aforementioned destination. The north of BCS has the presence of highly potential natural resources for the development of tourist activities directed to nature tourism. In this sense, it is pertinent to carry out a study that exposes the opportunities in the trial zone for the development of tourism activities based on the natural attractions, thus leading to the delimited area to obtain an economic benefit in communities that do not participate in The generation of foreign exchange by the tourism carried out in the south of BCS. In the present investigation are listed studies that were focused in the north of the state. Faced with the fact that these were limited only to approve or discard the tourist potential of the area, this document seeks to analyze the mentioned research and based on their results, field study and exploration of the area to obtain as a result the detailed determination of which are the Alternative tourism activities suitable for development in the north. It is concluded that the harmonization of both parts of the territory and the different forms of","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"32-48"},"PeriodicalIF":0.3,"publicationDate":"2018-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67540289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORES IMPULSORES DE LA INVERSIÓN EN MEDIDAS DE EFICIENCIA ENERGÉTICA EN EL TRANSPORTE MARÍTIMO DE MERCANCÍAS: UNA REVISIÓN SISTEMÁTICA DE LA LITERATURA","authors":"Ángeles Longarela-Ares","doi":"10.17993/3cemp.2018.070133.12-31","DOIUrl":"https://doi.org/10.17993/3cemp.2018.070133.12-31","url":null,"abstract":"espanolLa reduccion de emisiones nocivas y costes energeticos derivados de los buques de mercancias son objetivos clave para el transporte maritimo. Una mayor inversion en medidas costo-eficientes podria ayudar a alcanzar estas metas. En consecuencia, estudiar los factores que incentivan su adopcion se vuelve de interes para fomentar la inversion. Este trabajo presenta una revision de literatura sobre inversion en eficiencia energetica en el transporte maritimo, con especial atencion a la toma de decisiones e impulsores de la inversion. EnglishThe reduction of harmful emissions and energy costs derived from merchant ships are key objectives for maritime shipping. Greater investment in cost-efficient measures could help achieve these goals. Consequently, the study of the factors that incentivise their adoption becomes interesting to encourage investment. This paper presents a literature review of investment in energy efficiency in maritime shipping focusing on decision-making and investment drivers.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"12-31"},"PeriodicalIF":0.3,"publicationDate":"2018-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46650152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ESTRATEGIA DE MEDICIÓN CUANTITATIVA DE NOTICIAS EN CANALES SOCIALES PARA GOBIERNOS CANTONALES DE TUNGURAHUA (ECUADOR)","authors":"Soledad Sarzosa-Rivera, Patricio Medina-Chicaiza","doi":"10.17993/3CEMP.2018.070133.60-77","DOIUrl":"https://doi.org/10.17993/3CEMP.2018.070133.60-77","url":null,"abstract":"","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"60-77"},"PeriodicalIF":0.3,"publicationDate":"2018-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47171163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Análisis comparativo de modelos de evaluación de calidad en el servicio a partir de sus dimensiones y su relación con la satisfacción del cliente","authors":"Lluvia Nohemí Núñez Tobías, J. J. Mancilla","doi":"10.17993/3CEMP.2018.070133.49-59","DOIUrl":"https://doi.org/10.17993/3CEMP.2018.070133.49-59","url":null,"abstract":"espanolEn este trabajo se estudian los factores que intervienen en la valoracion llevada a cabo por el consumidor una vez que experimento el servicio, y como contribuyen a explicar el nivel de calidad en el servicio que el cliente asigna a la experiencia ha propiciado el surgimiento de modelos de evaluacion de calidad en el servicio. Se estudian las dimensiones propuestas en 8 modelos de evaluacion de calidad en el servicio que son reconocidos y aceptados en el area analizando la direccion de la relacion causal de los factores identificados en cada uno de los modelos hacia el constructo satisfaccion del cliente. Estableciendo una categorizacion de determinantes de la calidad se identifico la dimension que evoca al personal de contacto como la de mayor presencia en los modelos de evaluacion de calidad en el servicio analizados, al igual que los elementos tangibles presentes en la experiencia de consumo. EnglishIn this paper are studied the factors involved in the assessment carried out by the consumer once the service was experienced, and how that contributes to explain the level of quality in the service that the client assigns to the experience has led to the emergence of quality of service evaluation models. It is studied the dimensions proposed in 8 quality models that are recognized and accepted in the area by analyzing the direction of the causal relationship of the factors identified in each of the models towards the customer satisfaction construct. By establishing a categorization of quality determinants it was identified the dimension that evokes the contact staff as the one with the greatest presence in the quality evaluation models in the service analyzed, as well as the tangible elements present in the consumer experience.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"7 1","pages":"49-59"},"PeriodicalIF":0.3,"publicationDate":"2018-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43455636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REINGENIERÍA DE PROCESOS","authors":"Gerard Pérez Andrés, Víctor Gisbert Soler, Elena Pérez Bernabeu","doi":"10.17993/3CEMP.2017.ESPECIAL.81-91","DOIUrl":"https://doi.org/10.17993/3CEMP.2017.ESPECIAL.81-91","url":null,"abstract":"La reingenieria de procesos puede suponer una gran ventaja competitiva para las empresas, dado que si se realiza de forma adecuada, redisenando los procesos para obtener mejoras, aumentando asi el rendimiento e incluso reduciendo costes. En este articulo se estudiara la metodologia utilizada para la reingenieria de procesos, partiendo desde como surgio el proceso de reingenieria para mejora del rendimiento en organizaciones a partir de pequenos cambios tanto en sistemas productivos como organizacionales. Hay que destacar la importancia de la implicacion de todas las partes de la organizacion para poder cumplir los objetivos definidos por la misma.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"6 1","pages":"81-91"},"PeriodicalIF":0.3,"publicationDate":"2017-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47093551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"METODOLOGÍA DE APLICACIÓN DE CMMI SERVICIOS EN PEQUEÑAS Y MEDIANAS EMPRESAS","authors":"M. López, Víctor Gisbert Soler","doi":"10.17993/3CEMP.2017.ESPECIAL.92-100","DOIUrl":"https://doi.org/10.17993/3CEMP.2017.ESPECIAL.92-100","url":null,"abstract":"En el presente articulo se propone una metodologia de aplicacion de CMMI Servicios en PYMES (Pequenas y Medianas Empresas), comenzando con la busqueda y comparacion de antecedentes, para posteriormente explicar los conceptos basicos del modelo y plantear una metodologia con base a contribuciones de otros autores, incluyendo aportaciones propias. Finalmente, se realiza un analisis de las ventajas de aplicacion en PYMES, para llegar a unas conclusiones generales.","PeriodicalId":40997,"journal":{"name":"3C Empresa","volume":"6 1","pages":"92-100"},"PeriodicalIF":0.3,"publicationDate":"2017-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42112534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}