Baltic Journal of Sport and Health Sciences最新文献

{"title":"Psychophysiological Responses to Laughter Yoga in Women: Two Studies on the Visual and Practice Effects of this New Physical Activity","authors":"A. Szabó, T. Berkes, F. Ihász, F. Köteles","doi":"10.33607/bjshs.v4i123.1144","DOIUrl":"https://doi.org/10.33607/bjshs.v4i123.1144","url":null,"abstract":"Laughter yoga is claimed to have similar psychological and physiological effects to exercising. The objectives of the two studies reported here were to examine the visual and practice effects of laughter yoga in women. Study 1 was performed with 13 young women (mean age =21.92 ± SD = 1.66 years) who only experienced laughter yoga visually. Study 2 investigated 25 older women (mean age = 63.83 ± SD = 11.91 years) during an in-situ laughter yoga class. There was no relationship between the humor styles, expectancy, and the magnitude of change in psychological measures, neither in visual nor in the practice experience of laughter yoga. In Study 1, negative affect decreased while feeling states, heart rate, and respiration rate increased because of watching laughter yoga. In Study 2, feeling states, felt arousal, positive affect, and negative affect improved after the class. Even more intriguingly, heart rate also increased, and the basic metabolic rate during the class was comparable to that of light to moderate physical activity. As laughter yoga is characterized by positive psychological and cardiometabolic changes, it could represent a pleasurable, healthy, and secure form of recreation for all, but based on the current results, especially for older women.   \u0000Keywords: affect, exercise, humor, recreation, social.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124981909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Peculiarities of Health-Related Quality of Life in Recreational and Competitive Athletes","authors":"I. Tilindienė, Lina Petkūnė, Dovydas Ivanauskas","doi":"10.33607/bjshs.v4i123.1146","DOIUrl":"https://doi.org/10.33607/bjshs.v4i123.1146","url":null,"abstract":"Background. The scientific literature focuses on the evaluation of quality of life (QL) and health-related quality of life (HRQL) among recreational and competitive athletes. Research suggests that the QL and HRQL levels of competitive athletes can be negatively affected in that they spend most of their lives in training, preparing for and recovering from competitions and tournaments; however, they neither learn most of the essential life skills (Ohlert & Ott, 2017), nor allot time to their leisure activities and recreation. There are also contradictory studies indicating that competitive athletes evaluate HRQL better than recreational ones do (Lorcan & Allen, 2018; Pacesova, Smela, & Antala, 2019). However, little is known about the impact of how different levels of sports activities affect HRQL in this pandemic period. \u0000Methods. HRQL was evaluated applying the SF-36 questionnaire (Short Form 36 Medical Outcomes Study questionnaire). The questionnaire was adapted in Lithuania (Staniūtė, 2007). \u0000Results. Statistically significant differences were found in the evaluation of quality of life in the following areas: social function, pain, and activity limitation due to emotional disorders. It was found that competitive athletes limited their activities more than recreational athletes due to emotional difficulties (U = 1165, p = .05) and experienced more pain (U = 1036, p = .01). It was also found that recreational athletes valued their social relations more favourably than competitive ones (U = 1066, p = .02). Statistically significant differences were found in the evaluation of HRQL by gender. Men value their social relations better (U = 992.5, p = .00) and have fewer activity limitations due to emotional difficulties (U = 1063, p = .02) than women. The HRQL evaluation by gender and sport level shows that in recreational sports men evaluated their social relationships better than women and had fewer activity limitations due to emotional difficulties than women. Analysis of HRQL of competitive athletes showed no statistically significant relationship between women and men groups. \u0000Conclusion. In conclusion, it can be stated that athletes best valued areas of physical activity and social relations. The findings show that competitive athletes more than recreational ones limited their activities due to emotional difficulties, and experienced more pain. Meanwhile, recreational athletes rated their social relations more favourably than competitive athletes. It was found that male athletes valued their social relations and emotional state better than female athletes. Men also had fewer activity limitations due to emotional difficulties than women. \u0000Keywords: quality of life, young adults, recreational athletes, competitive athletes.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130895348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Characteristics of Articles Published in Different Quartiles: A Bibliometric Analysis of Sport and Exercise Psychology Journals","authors":"Hakan Taş, A. Mikhaylova, Hasan Ödemiş, Eylül Çisem Uçar, Mustafa Söğüt","doi":"10.33607/bjshs.v4i123.1145","DOIUrl":"https://doi.org/10.33607/bjshs.v4i123.1145","url":null,"abstract":"Background. The purposes of this study were to determine the quantitative characteristics of the articles published in sports and exercise psychology journals in four quartiles of Web of Science and to understand whether these characteristics had any effect on citation. \u0000Methods. Sport and exercise psychology journals indexed under the Sport Sciences subject category were included in the study. A total of 172 articles published in 2017, which was the most recent date meeting inclusion criteria, were collected from four sport and exercise psychology journals included: Psychology of Sport and Exercise (Q1), Journal of Sport and Exercise Psychology (Q2), Sport Psychologist (Q3), and International Journal of Sport Psychology (Q4). \u0000Results. The articles published in Q1 journal were multi-institutional and multinational. Besides, they had longer abstracts and discussions and cited more references. The results revealed that multinational articles and articles with structured abstracts had higher citations than single country articles and articles with unstructured abstracts. The number of affiliated countries and references, and longer titles, abstracts, and introductions were found significantly associated with the number of citations. The bibliometric analysis indicated that the UK, the USA, and Canada were the major contributing countries. \u0000Conclusion. This study is the first attempt to investigate the characteristics of articles published in different WoS quartiles within the field of sports and exercise psychology. The findings of the study may help researchers to improve their citation count. \u0000Keywords: scientific productivity, essential science indicators, journal impact factor, Web of Science, scientometrics.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"354 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122852389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Experiences of People who Acquire Motor Disability, in Adapting to Internal and Environment Changes","authors":"Karolina Matelionytė, Diana Karanauskiene","doi":"10.33607/bjshs.v4i123.1143","DOIUrl":"https://doi.org/10.33607/bjshs.v4i123.1143","url":null,"abstract":"Background. In Lithuania, from 2017 to 2018, in the age group of 16–64 years, the number of people with a disability increased from 18.3% to 19.4% (Statistics on Persons with Disabilities, 2018). According to the 2014 European Statistical Data, as many as 27.1% of over 16-year-olds with a disability in Europe reported prevailing limitations on their activity (Centre for European Social and Economic Policy, 2017). The significance of this current situation increases the relevance of this study, because insufficient attention is paid to disability research; researchers from around the world state that this area receives little of their attention (Rios et al., 2016; Shepherd, 2016; Williams & Moore, 2011). \u0000Methods. semi-structured interview, qualitative analysis of content. \u0000Results. Negative reaction towards one’s own body and the perceived irreversible physical changes after acquiring a disability provokes negative feelings, harmful behavior, and limits one’s interaction with the environment. For those who acquire a disability, interaction with the environment encompasses difficulties in entering buildings, reaching for objects, moving outside or receiving certain services. When assessing communication with other people, after acquiring a disability, in many cases, communication with friends worsens, but becomes better with family and relatives. The process of overcoming the disability happens systematically – accepting the acquisition of disability and adapting to the changes that occur; taking up sports or communal activity in order to strengthen oneself physically, emotionally and engage in social life; expressing the inequalities prevalent in society regarding disability and the proposed possible ways to improve the situation. \u0000Conclusion. People who acquire a disability encounter internal reactions and interaction with the changes in their environment, which create the strategic need to overcome the acquired disability and adapt to it. \u0000Keywords: movement disability, acquired disability, internal changes, environment changes, experiences.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133134424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Relationship Between Students’ Physical Activity and Academic Stress","authors":"Laima Gasiūnienė, B. Miežienė","doi":"10.33607/bjshs.v4i123.1142","DOIUrl":"https://doi.org/10.33607/bjshs.v4i123.1142","url":null,"abstract":"Background. Stress and physical inactivity are one of the most common risk factors among students. Problems of stress, experienced by students, and physical activity and impact on health are extremely important in order to improve students’ quality of life and prevent health problems. \u0000Methods. Academic stress was measured using the Konduri academic life stress questionnaire. Physical activity was evaluated by the Godin leisure time physical activity questionnaire. Distress was evaluated by the Reeder stress inventory. Study participants were 448 Lithuanian full-time first and third year bachelor’s students, with ages ranging from 18 to 39 years; average age 20.06 ± 18.04. 38 percent (173) of people under investigation were women, and 62 percent (275) were men. 60 percent (268) of people under investigation were first-year students, 40 percent (180) were third-year students. \u0000Results. Physically more active students experience less academic stress than less physically active students. Intense physical activity has the greatest impact on academic stress. Students who engage in intensive physical activity more often, experience less academic stress related to social support, motivation to achieve, training program and training mode, and self-confidence, compared with students who engage in intensive physical activity less often. It was found that women experience more academic stress, related to training program, academic aspirations, and career, compared with men. First-year students experience more academic stress, related to support, motivation to achieve, academic aspirations, self-confidence, and exam anxiety, compared with third-year students. \u0000Conclusions. Half of all students go in for sports three or more times a week, a third of students go in for sports less than three times a week, almost one-fifth of students never go in for sports. Increased physical activity is among men, first-year students, compared with women and third-year students. A fifth of students experience stress, almost half of students experience nervous tension; one-third of students do not experience tension and stress. Higher stress, both general and related to academic activities, is felt by women and first-year students, compared with men and third-year students. \u0000Keywords: students, physical activity, academic stress, stress.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"2 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124545453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interaction between Pre-School Children’s Physical Activity and Physical Fitness and Their Parents’ Physical Activity","authors":"Renata Rutkauskaitė, Laura Daniusevičiūtė-Brazaitė, Emilė Jaruševičiūtė","doi":"10.33607/bjshs.v3i122.1106","DOIUrl":"https://doi.org/10.33607/bjshs.v3i122.1106","url":null,"abstract":"Background. Pre-school age is the period of especially fast growth and physical development, characterized by an intensive growth and development of a child’s organism, great changes in the activity of the functional systems, which is affected by increasing physical activeness and fitness (Grinienė & Vaitkevičius, 2009; Howells & Sääkslahti, 2019). Previous studies have identified parental influence as a factor that can shape a child’s physical self–perception and act as a stimulus for physical activity and fitness (Eddolls, McNarry, Stratton, & Mackintosh, 2016).  The aim of this study was to indicate physical activity of 5–6-year-old children and to determine the interaction between parents’ physical activity and physical fitness data. \u0000Methods. The study involved pre-school age children (n = 59) from 5 to 6 years old: 31 girls and 21 boys; also, their parents (n = 101) were involved: 57 mothers and 44 fathers. Physical activity was measured objectively using the ActiGraph GT3X model. The children performed five physical fitness tests (PFT) according to the Eurofit methodology. Also, parents were asked to fill in questionnaires about their own and their children’s physical activity, and also subjective physical fitness. \u0000Results. It turned out that there was a significant difference in the time spent in moderate and moderate to vigorous (MVPA) physical activity between 5 to 6-year-old children (p < .05). Comparing pre-school children’s physical fitness by gender we found that boys were more physically fit than girls when performing long jumps, but girls were more physically fit than boys when performing a sit and reach test (p < .05). Subjectively measured PA identified that 72.6% of parents (of both genders) were sufficiently physically active and 27.4% were inadequate physically active. \u0000Conclusion. The results revealed that 6-year-old children spent more time in sedentary time than 5-year-olds, who accumulated more time in moderate and total MVPA physical activity per day. No significant relation was found between parents’ and children’s physical activity and fitness. \u0000  \u0000Keywords: physical activity, physical fitness, pre-school child, health, parents.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115340094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effects of Acute Ingestion of a High-fat Solution, compared to a High-Carbohydrate Solution, on Skeletal Muscle Oxygenation, Fat Oxidation and Performance During a 2-hour Cycling Effort Followed by a Short Time Trial in Cyclists and Triathletes","authors":"Antoine Jolicoeur Desroches, F. Domingue, L. Laurencelle, C. Lajoie","doi":"10.33607/bjshs.v3i122.1110","DOIUrl":"https://doi.org/10.33607/bjshs.v3i122.1110","url":null,"abstract":"This study aimed to determine the effects of consuming a high fat solution (HFS) compared to a high carbohydrate solution (HCS) during a cycling effort on substrate oxidation, muscle oxygenation and performance with cyclists and triathletes. Thirteen men participated in this study (age: 30.4 ± 6.3 y; height: 178.7 ± 6.1 cm; weight: 74.9 ± 6.5 kg; V̇O2 peak: 60.5 ± 7.9 mlO2×kg-1×min-1). The solutions were isocaloric (total of 720 kcal) and were consumed every 20 minutes. Each solution of HFS contained 12.78 g of lipids, 1.33 g of carbohydrates and 0.67 g of proteins, and each solution of HCS contained 28 g of carbohydrates. We measured pulmonary oxygen consumption and skeletal muscle oxygenation, using a Near Infrared Spectrometer (NIRS) during a cycling effort consisting of 2 hours at 65 % of maximal aerobic power (MAP) followed immediately by a 3-minute time-trial (TT). We observed that the consumption of the HFS increased the rate of fat oxidation at the end of the sub-maximal effort (0.61 ± 0.14 vs 0.53 ± 0.17 g×min-1, p < 0.05). We have also shown that the HFS negatively affected the performance in the TT (mean Watts: HCS: 347.0 ± 77.4 vs HFS: 326.5 ± 88.8 W; p < 0.05) and the rating of perceived exertions during the sub-maximal effort (modified Borg Perceived Exertion scale: 1–10) (mean: 3.62 ± 0.58 for HCS vs 4.16 ± 0.62 for HFS; p < 0.05). We did not observe a significant effect of the acute consumption of the HFS compared to the HCS on muscle oxygenation during the cycling effort. Finally, we observed that cyclists who demonstrated a high skeletal muscle deoxygenation relative to their pulmonary oxygen consumption (DHHb/V̇O2) had a higher fat oxidation capacity (higher Fatmax). In conclusion, even though the consumption of HFS increased the rate of fat oxidation at the end of a sub-maximal effort, it did not affect muscle oxygenation and it negatively affected performance and perceived exertion during a time-trial and caused gastro-intestinal distress in some participants. \u0000Keywords: Fat oxidation, Skeletal muscle oxygenation, Lipid supplementation, Carbohydrate supplementation, Near Infrared Spectroscopy (NIRS), Cycling, Triathlon.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127150120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Systematic Review of COVID-19 Treatment and Management","authors":"Chijioke Gospel Tonycheta","doi":"10.33607/bjshs.v3i122.1107","DOIUrl":"https://doi.org/10.33607/bjshs.v3i122.1107","url":null,"abstract":"COVID-19 is an emerging infectious disease, first reported in Wuhan, China. The deadly disease currently known as SARS-CoV-2 can affect everyone regardless of race, gender or age. However, people suffering from underlying medical conditions such as hypertension, diabetes, and other chronic diseases are at the biggest risk for developing more intense symptoms and complications. The global challenge in the containment of COVID-19 has led to a massive death rate and resulted in many economic, social, and health burdens around the world, leading to the question of the dynamic of COVID-19 management treatment. Therefore, this paper aimed to systematically review different past and present studies to develop a possible solution on how COVID-19 can be managed and treated. The articles were searched from five online databases: Science Direct, PubMed/Medline, Web of Science, Embase, and Scopus. The systematic review was guided by the guidelines presented in the preferred reporting items for systematic reviews and meta-analyses (PRISMA) from 2019–2021. Thirteen articles were included after reviewing seventy-two articles. Three hypotheses guided the study; clinical management, telehealth technology, and performance intelligence as an effective way of managing and controlling COVID-19. The study concludes there is no proven treatment for the virus yet, but clinical treatment, telehealth technology, and performance intelligence can effectively manage and control the virus.  It also recommends policymakers should support the development and the implementation of performance intelligence based on the evidence and standardized data available for effective and pandemic resilience health care systems that will address the control and management of the virus. \u0000Keywords: SARS2, SARS-CoV-2, Novel Coronavirus, 2019nCoV, COVID-19.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131962699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Expression of Sport Experiences between Cadet and Junior Basketball Players","authors":"R. Malinauskas, Šarūnas Zablockis, Šarūnas Ajauskas","doi":"10.33607/bjshs.v3i122.1109","DOIUrl":"https://doi.org/10.33607/bjshs.v3i122.1109","url":null,"abstract":"Background. The hypothesis of this study is formulated as follows: the experience of junior basketball players in competitions will be more valuable than that of cadet basketball players. The aim of our study was to examine the peculiarities of youth and basketball players’ sport experiences. \u0000Methods. A total of 104 basketball players, 47 cadets and 57 juniors participated in the study. Survey questionnaire is used for the study. The following methodologies were used: Athlete’s Personal Experience Survey (Athletic Coping Skills Inventory, ACSI-28) and the Sport Experiences Questionnaire (SEQ). \u0000Results. The results of the study revealed statistically significant differences (p <.05) in personal sport experiences (athletic endurance skills) among basketball players of different age groups according to the following indicators: the coach’s influence on basketball players, concentration, athletes’ self-confidence and resilience. The results of the study of athletes’ competitive experiences revealed that there were statistically significant differences (p <.05) between cadet and junior basketball players in competition experience. No statistically significant differences were found in terms of risk and progress parameters. \u0000Conclusions. The coach’s influence was greater for the cadet basketball players. Concentration, self-confidence and resilience were better among junior basketball players. This shows that when competing, junior basketball players have higher levels of concentration compared to the cadet group, as they are more confident and can better cope with tension. In addition, it was found that the experience of junior basketball players in competitions is richer than that of cadet basketball players. \u0000Keywords: sport experience, junior, cadet, basketball players, basketball.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123975938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19","authors":"Kadir Yağız","doi":"10.33607/bjshs.v3i122.1108","DOIUrl":"https://doi.org/10.33607/bjshs.v3i122.1108","url":null,"abstract":"Background. During the COVID-19 pandemic, it is paramount to investigate how to influence professional sport team consumers’ behaviours towards media consumption, which is an indirect consumption of sports products with importance raised by the lockdown. The effect of brand superiority, one of the essential consumer judgments about the brands, on some behavioural intentions of sport team consumers was examined before; however, the role of brand superiority and overall brand equity on media consumption behaviours in pandemic conditions lacked empirical investigation. Therefore, this study aims to examine the relationship between brand superiority, overall brand equity and media consumption behaviours among professional sports teams’ consumers during the COVID-19 pandemic. \u0000Methods. The participants of this quantitative study were 232 volunteer football (soccer) consumers who support a team in the Turkish Super Football League. The data was collected in 3 weeks using the online convenience sampling method. Confirmatory factor analysis (CFA) and structural equation modelling (SEM) were used in data analyses, and direct and indirect paths tested by the bootstrapping method. \u0000Results. The results of the study showed that brand superiority did not have a direct effect on media consumption behaviours of sport team consumers. Besides, overall brand equity had a direct effect on media consumption behaviours and mediated the relationship between brand superiority and media consumption behaviours. \u0000Conclusions. The evidence in this study indicates sport managers that the cognitive judgement of sport consumers, generally related to the more functional aspect of a sports product alone not an efficient way to directly influence sport team consumers toward media consumption behaviours even in COVID-19 pandemic. Brand equity, however, found to be an effective tool to address for directing sport team consumers’ behaviours toward media consumption in the extraordinary circumstance currently exist. \u0000 Keywords: branding, sports industry, spectator sports, professional sports teams, sports consumers.","PeriodicalId":409740,"journal":{"name":"Baltic Journal of Sport and Health Sciences","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133983791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}