Journal of Digital Media & Policy最新文献_第3页

Search engine marketing and social media marketing predictive trends 搜索引擎营销和社交媒体营销预测趋势

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Journal of Digital Media & Policy Pub Date : 2020-12-24 DOI: 10.1386/jdmp_00036_1

B. Nyagadza

{"title":"Search engine marketing and social media marketing predictive trends","authors":"B. Nyagadza","doi":"10.1386/jdmp_00036_1","DOIUrl":"https://doi.org/10.1386/jdmp_00036_1","url":null,"abstract":"The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Social media concepts were critically analysed and evaluated to determine their link to the current research focus area. The main literature findings showed that the main trends include the use of Accelerated Mobile Pages, micro-vlogging, voice search, blogging and social messaging. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. The viral power of social media makes it more attractive to businesses promoting their products to target markets. The article also provides an intuitive apprehension of the predictive trends in digital marketing, which are vital for developing an agile stance to outwit rivals in blue oceans.","PeriodicalId":40702,"journal":{"name":"Journal of Digital Media & Policy","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46504740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 32

Iraqi media entrepreneurs across social media: Factors and challenges 伊拉克社交媒体企业家：因素和挑战

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Journal of Digital Media & Policy Pub Date : 2020-12-23 DOI: 10.1386/jdmp_00024_1

A. Bali, Sherko Jabar, Hazhar Jalal, Mahdi Sofi-Karim

{"title":"Iraqi media entrepreneurs across social media: Factors and challenges","authors":"A. Bali, Sherko Jabar, Hazhar Jalal, Mahdi Sofi-Karim","doi":"10.1386/jdmp_00024_1","DOIUrl":"https://doi.org/10.1386/jdmp_00024_1","url":null,"abstract":"Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.","PeriodicalId":40702,"journal":{"name":"Journal of Digital Media & Policy","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2020-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43318371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

From state-controlled media to video-on-demand platforms: Rethinking global cultural flows and television viewers’ changing habits in the case of Turkey 从国家控制的媒体到视频点播平台：以土耳其为例重新思考全球文化流动和电视观众不断变化的习惯

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Journal of Digital Media & Policy Pub Date : 2020-11-24 DOI: 10.1386/jdmp_00031_1

Serhat Kaymas

{"title":"From state-controlled media to video-on-demand platforms: Rethinking global cultural flows and television viewers’ changing habits in the case of Turkey","authors":"Serhat Kaymas","doi":"10.1386/jdmp_00031_1","DOIUrl":"https://doi.org/10.1386/jdmp_00031_1","url":null,"abstract":"This study aims to open a discussion on the changing face of cultural imperialism within the context of contemporary capitalism’s conditions and the changing habits of Turkish television viewers. Although the past two decades have witnessed a growing interest in both the changing patterns of television viewing habits and viewers’ class status, this process has focused almost exclusively on the West and specifically Euro-American metropolitan viewers’ experiences. By contrast, very few studies have directly addressed other contexts, specifically, television viewers in non-western countries. Based on cultural proximity and cultural discount theories, this study analyses the reasons and outcomes behind Turkish television viewers’ ongoing tendency towards the video-on-demand platforms, such as Netflix, HBO, Hulu, Amazon Prime Video or their domestic counterparts, like Puhu or Blu TV, under Turkey’s ongoing modernization process. The results suggest that video-on-demand platforms provide particular interest for television viewers while offering relative freedom from state-controlled public media or strictly regulated private channels. Nevertheless, these platforms have appealed to both Turkish upper-middle-class viewers and younger viewers who have the cultural background to enjoy and appreciate the content on offer. This study also indicates how access to streaming platforms in Turkey mainly relies on the class status of television viewers, and that this kind of cultural flow, to some extent, creates a digital divide in Turkey.","PeriodicalId":40702,"journal":{"name":"Journal of Digital Media & Policy","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2020-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46765092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The rise of the policy-takers: Universal service policy adoption in Jordan and Morocco 政策制定者的崛起:约旦和摩洛哥普遍服务政策的采用

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Journal of Digital Media & Policy Pub Date : 2020-11-24 DOI: 10.1386/jdmp_00030_1

Véronique Wavre

引用次数: 1

Online content governance: Towards a framework for analysis for prominence and discoverability 在线内容治理:面向突出性和可发现性分析框架

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Journal of Digital Media & Policy Pub Date : 2020-11-01 DOI: 10.1386/jdmp_00027_1

E. Mazzoli

引用次数: 8

Locked Out: Regional Restrictions in Digital Entertainment Culture, Evan Elkins (2019) 锁定：数字娱乐文化中的区域限制，Evan Elkins（2019）

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Journal of Digital Media & Policy Pub Date : 2020-11-01 DOI: 10.1386/jdmp_00031_5

Adam Turner

引用次数: 0

Finland: Media welfare state in the digital era? 芬兰:数字时代的媒体福利国家?

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Journal of Digital Media & Policy Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00020_1

M. Ala-Fossi

{"title":"Finland: Media welfare state in the digital era?","authors":"M. Ala-Fossi","doi":"10.1386/jdmp_00020_1","DOIUrl":"https://doi.org/10.1386/jdmp_00020_1","url":null,"abstract":"The concept of media welfare state is a combination of the democratic corporatist media system and social democratic welfare state model, describing the distinctiveness of the Nordic countries and their media systems with four basic principles. Media welfare state is based on communication\u0000 services understood as public goods, freedom from editorial interference, cultural policy and economic support for media pluralism as well as preference for consensual solutions involving cooperation between main stakeholders. However, identifying a joint media welfare state model in recent\u0000 media and communication policy decisions made in Nordic countries on developing communication infrastructures, media delivery and universal access turns out to be difficult. During the last three decades, none of the four largest Nordic countries has strictly followed all the four principles.\u0000 In most cases, Finland has ended up with different solutions than its Nordic neighbours and sometimes also in contradiction with the Media Welfare State model. There is evidence that the Nordic media markets have been losing their distinguishability over the years. But the main reason why\u0000 the present-day Nordic countries do not fit into media welfare state model is that they no longer are welfare states ‐ not at least in the same fashion as they used to be. In Finland, this transition from the welfare state to the competition state has been more rapid and extensive than\u0000 elsewhere in the Nordic region, partly because of its geopolitical position. The Finnish economy has also been exceptionally dependent on a single mobile technology corporation.","PeriodicalId":40702,"journal":{"name":"Journal of Digital Media & Policy","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48948639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Aggressive joint compression for DTV simulcast DTV联播的主动联合压缩

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Journal of Digital Media & Policy Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00021_1

Daniel Soto

引用次数: 0

Editorial 编辑

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Journal of Digital Media & Policy Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00019_2

Petros Iosifidis

引用次数: 0

How users tweet about a cyber attack: An explorative study using machine learning and social network analysis 用户如何发布关于网络攻击的推文:一项使用机器学习和社交网络分析的探索性研究

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Journal of Digital Media & Policy Pub Date : 2020-06-01 DOI: 10.1386/jdmp_00016_1

Daniel Vogler, F. Meissner

引用次数: 1