从国家控制的媒体到视频点播平台:以土耳其为例重新思考全球文化流动和电视观众不断变化的习惯

IF 1.4 Q2 COMMUNICATION
Serhat Kaymas
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引用次数: 0

摘要

本研究旨在探讨在当代资本主义条件和土耳其电视观众习惯变化的背景下,文化帝国主义不断变化的面貌。尽管在过去的二十年里,人们对电视观看习惯的变化模式和观众的阶级地位越来越感兴趣,但这一过程几乎完全集中在西方,特别是欧美大都市观众的经历上。相比之下,很少有研究直接涉及其他情况,特别是非西方国家的电视观众。基于文化接近和文化折扣理论,本研究分析了土耳其电视观众在土耳其正在进行的现代化进程中,对视频点播平台(如Netflix、HBO、Hulu、Amazon Prime Video或其国内同类平台,如Puhu或Blu TV)的持续倾向背后的原因和结果。结果表明,视频点播平台为电视观众提供了特别的兴趣,同时提供了相对于国家控制的公共媒体或严格监管的私人频道的自由。然而,这些平台吸引了土耳其中上层的观众和年轻观众,他们有文化背景,可以欣赏和欣赏所提供的内容。这项研究还表明,在土耳其,访问流媒体平台主要取决于电视观众的阶级地位,这种文化流动在某种程度上造成了土耳其的数字鸿沟。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
From state-controlled media to video-on-demand platforms: Rethinking global cultural flows and television viewers’ changing habits in the case of Turkey
This study aims to open a discussion on the changing face of cultural imperialism within the context of contemporary capitalism’s conditions and the changing habits of Turkish television viewers. Although the past two decades have witnessed a growing interest in both the changing patterns of television viewing habits and viewers’ class status, this process has focused almost exclusively on the West and specifically Euro-American metropolitan viewers’ experiences. By contrast, very few studies have directly addressed other contexts, specifically, television viewers in non-western countries. Based on cultural proximity and cultural discount theories, this study analyses the reasons and outcomes behind Turkish television viewers’ ongoing tendency towards the video-on-demand platforms, such as Netflix, HBO, Hulu, Amazon Prime Video or their domestic counterparts, like Puhu or Blu TV, under Turkey’s ongoing modernization process. The results suggest that video-on-demand platforms provide particular interest for television viewers while offering relative freedom from state-controlled public media or strictly regulated private channels. Nevertheless, these platforms have appealed to both Turkish upper-middle-class viewers and younger viewers who have the cultural background to enjoy and appreciate the content on offer. This study also indicates how access to streaming platforms in Turkey mainly relies on the class status of television viewers, and that this kind of cultural flow, to some extent, creates a digital divide in Turkey.
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CiteScore
2.00
自引率
0.00%
发文量
25
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