Iraqi media entrepreneurs across social media: Factors and challenges

IF 1.4 Q2 COMMUNICATION
A. Bali, Sherko Jabar, Hazhar Jalal, Mahdi Sofi-Karim
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引用次数: 10

Abstract

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.
伊拉克社交媒体企业家:因素和挑战
受数字技术的影响,媒体生产成本大幅下降,传统媒体面临着新的敏捷、灵活、低成本的媒体企业家。本文考察了伊拉克媒体市场转型的动态,重点关注有助于将媒体企业家和以社交媒体受众为目标的数字媒体公司合并的因素。本研究采用了定性方法,对19位媒体企业家和3位媒体公司经理进行了公开、深入的采访。研究表明,相对自由和先进的通信技术鼓励媒体企业家推动新媒体制作短视频并在社交媒体上播放,这在媒体消费者中很受欢迎。伊拉克媒体创业的这个新时代创造了一个抽象的空间,在这个空间里,媒体创业者可以参与媒体市场,与国际媒体合作,并通过使用用户生成的内容和灵活的新闻报道来传递价值。这一机会是由三个相互关联的关键因素决定的:首先,政治环境、现行法规和提供更多自由空间的先进通信技术带来的新闻业的相对自由;第二,传播技术的发展,使记者和媒体企业家能够有效地利用媒体市场;三是媒体企业家自身的出现,他们深信要抓住前面两个因素所带来的机遇。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.00
自引率
0.00%
发文量
25
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