Jurnal Nawala Visual最新文献

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ANALISA UNSUR DAN MAKNA VISUAL DARI POSTER LIGHT FROM THE SKY KARYA MONEZ
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.536
Made Arini Hanindharputri, A. A. S. I. Pradnyanita
{"title":"ANALISA UNSUR DAN MAKNA VISUAL DARI POSTER LIGHT FROM THE SKY KARYA MONEZ","authors":"Made Arini Hanindharputri, A. A. S. I. Pradnyanita","doi":"10.35886/nawalavisual.v5i1.536","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.536","url":null,"abstract":"Jakarta Head in The Clouds 2022 Music and Arts Festival (Jakarta HITC) merupakan event musik internasional di bawah naungan label 88rising, Amerika Serikat. Untuk mempromosikan pagelaran berkelas internasional ini, Jakarta HITC melakukan kolaborasi Ida Bagus Ratu Antoni Putra, atau lebih dikenal dengan nama Monez, seorang ilustrator Bali yang menghasilkan poster promosi bertajuk “Light from The Sky”. Poster ini sangat menarik dari segi ilustrasi yang kemudian dianalisa oleh penulis dengan menggunakan metode deskriptif kualitatif dengan pendekatan dari Susie Hodge mengenai bagaimana melihat seni. Pendekatan analisis yang dituangkan Susie Hodge menggunakan lima (5) tahapan yaitu tahap intimidate (intimidasi), tahap disconcert (membingungkan), tahap puzzle, tahap instruct (menginstruksikan) dan tahap enlighten (mencerahkan). Hasil penelitian didapat bahwa Dalam melihat suatu karya seni, seorang penikmat seni memerlukan metode kritis untuk tidak hanya melihat dari satu sisi, tapi juga dari berbagai sisi agar mendapat pemahaman yang lebih mendalam dari karya seni tersebut. Desainer/seniman tidak hanya memberikan fokus pada tema acara untuk menghasilkan karya yang unity, tapi juga memberikan makna lain yang dapat menginspirasi target audience yang dituju. Desainer atau seniman juga perlu tetap memberikan ciri khas dalam setiap karyanya sebagai identitas dari seniman tersebut.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"162 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124542243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SURVIVALITAS JATHIL LANANG DESA BEDINGIN MELALUI MEDIA FILM DOKUMENTER "FORMAT LAMA" 日本和平村通过纪录片媒体的纪录片“旧格式”生存
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.507
Ilham Taufiqi, Oki Cahyo Nugroho
{"title":"SURVIVALITAS JATHIL LANANG DESA BEDINGIN MELALUI MEDIA FILM DOKUMENTER \"FORMAT LAMA\"","authors":"Ilham Taufiqi, Oki Cahyo Nugroho","doi":"10.35886/nawalavisual.v5i1.507","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.507","url":null,"abstract":"Film merupakan media hiburan tetapi juga memuat nilai-nilai edukatif (pendidikan), kontrol sosial, dan lain sebagainya. Seorang produser film mampu menyampaikan sebuah pesan yang ingin disampaikan kepada khalayak luas. Film dokumenter mendokumentasikan suatu kenyataan atau tidak ada cerita fiktif yang dibuat-buat. Format Lama merupakan film dokumenter pendek yang menceritakan tentang Sejarah, Stigma, dan Eksistensi Jathil Lanang di Desa Bedingin. Jathil Lanang merupakan komponen satu kesatuan dari kesenian tari Reyog. Rumusan masalah dalam penelitian ini adalah, “Bagaimana masyarakat desa Bedingin menggambarkan survivalitas Jathil Lanang yang diperlihatkan melalui film “Format Lama”. Sehingga penelitian ini bertujuan untuk menjabarkan eksistensi Jathil Lanang di desa Bedingin melalui scene yang ada pada film Format Lama. Metode penelitian yang digunakan yaitu menggunakan metode pendekatan deskriptif kualitatif, karena objek yang diteliti sangat berhubungan dengan komunikasi. Hasil temuan menunjukkan memperlihatkan bahwa dalam upaya menjaga Eksistensi Jathil Lanang di Desa Bedingin dengan berbagai cara yaitu, Regenerasi, Latihan Rutin, Membuat Event, Mengikuti Event. sehingga dengan adanya upaya ini pihak desa Bedingin bisa terus menjaga Eksistensi Jathil Lanang.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127883283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Storyboard Dalam Perancangan Iklan Layanan Masyarakat “Hindari Self-Diagnosis! Yuk, Konsultasikan Kondisimu” 故事板设计公共服务广告“避免自我诊断!”玉,咨询你的情况"
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.580
Julia Ditanti
{"title":"Storyboard Dalam Perancangan Iklan Layanan Masyarakat “Hindari Self-Diagnosis! Yuk, Konsultasikan Kondisimu”","authors":"Julia Ditanti","doi":"10.35886/nawalavisual.v5i1.580","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.580","url":null,"abstract":"Kemudahan akses informasi kesehatan mental meningkatkan literasi dan kesadaran umum terhadap gangguan kesehatan mental. Namun, dalam beberapa tahun terakhir, muncul fenomena di mana konten media sosial anak muda penuh dengan self-diagnosis terkait kesehatan mental. Self-diagnosis adalah proses dimana individu mendiagnosa diri atau mengidentifikasi gangguan yang ada pada dirinya. self-diagnosis merupakan kegiatan yang berbahaya bagi orang yang diduga mengalami gangguan kesehatan jiwa dan harus segera diatasi salah satunya dengan pemaparan kepada remaja mengenai apa itu self-diagnosis kesehatan mental menggunakan Iklan Layanan Masyarakat. Pengumpulan data pada perancangan ini berupa pengumpulan data primer dan data skunder dengan menggunakan metode analisis deskriptif. Setelah data terkumpul dan dianalisi maka data akan diolah agar dapat dibuat naskah cerita yang kemudian akan menjadi dasar dari perancangan storyboard Iklan Layanan Masyarakat.  storyboard iklan layanan masyarakat ini akan  berisikan informasi mengenai apa itu self-diagnosis kesehatan mental, model perilaku self-diagnosis dan tindakan apa yang harus diambil setelah kondisi kesehatan mental diketahui. Dalam perancangan storyboard, dimulai dari sebuah konsep ide menentukan cerita yang akan diimplementasikan. Cerita dibuat berdasarkan hasil analisis dan wawancara, kemudian ditransformasikan menjadi adegan-adegan, dan naskah. Setelah penulisan naskah dilanjutkan dengan pengerjaan desain storyboard yang harus melalui tiga tahap yaitu thumbnail, Rough Pass dan cleanup.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115294727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DENGAN FOTOGRAFI 利用INSTAGRAM作为一种摄影促进媒体
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.562
Nur Shendy Lutfiansyah
{"title":"PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DENGAN FOTOGRAFI","authors":"Nur Shendy Lutfiansyah","doi":"10.35886/nawalavisual.v5i1.562","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.562","url":null,"abstract":"ABSTRACT \u0000Seeing the rapid development of technology and information, nowadays Instagram is the right choice for business people. Instagram itself also has features that are very useful for business people to promote their business with all the conveniences and features available in it. In the study \"Utilization of Instagram as a Media Promotion with Photography\" it was found that promotion with photography has provided many benefits, one of which is to attract the attention of consumers or potential customers. By displaying good quality product images or videos, it will attract potential customers. This research method uses a qualitative research method which describes data based on facts and accurate literary sources. This research reveals that Instagram is a social media platform that is very easy to use for promotion, especially through the Instagram Sponsor Ads feature. The goal is to reach consumer interest and make consumers more interested in our products. \u0000ABSTRAK \u0000Melihat perkembangan teknologi dan informasi yang sangat pesat, pada zaman sekarang ini instagram menjadi pilihan yang tepat untuk para pelaku bisnis. Instagram sendiri pun mempunyai fitur yang sangat berguna bagi pelaku bisnis untuk mempromosikan bisnisnya dengan segala kemudahan dan fitur yang tersedia di dalamnya. Dalam penelitian \"pemanfaatan Instagram Sebagai Media Promosi Dengan Fotografi\" ini ditemukan bahwa promosi dengan fotografi telah memberikan banyak manfaat, salah satunya adalah untuk menarik perhatian konsumen atau calon konsumen. Dengan menampilkan gambar atau video produk yang berkualitas bagus maka akan menarik calon konsumen. Metode penelitian ini menggunakan metode penelitian kualitatif yang memaparkan data-data berdasarkan fakta dan sumber Pustaka yang akurat. Penelitian ini mengungkapkan jika instagram merupakan platform media sosial yang sangat mudah digunakan untuk promosi terutama melalui fitur Instagram Sponsor Ads. Tujuannya adalah untuk menjangkau minat konsumen dan membuat konsumen lebih tertarik dengan produk kita.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121597243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
USER INTERFACE WEBSITE KULINER KHAS KOTA MADIUN MENGGUNAKAN DESIGN THINKING UNTUK PROMOSI UMKM LOKAL 用户界面网站是马迪安市的一个烹饪设计网站,使用设计思考为当地的UMKM推广
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.579
Tasya Takhayaza Yudistia
{"title":"USER INTERFACE WEBSITE KULINER KHAS KOTA MADIUN MENGGUNAKAN DESIGN THINKING UNTUK PROMOSI UMKM LOKAL","authors":"Tasya Takhayaza Yudistia","doi":"10.35886/nawalavisual.v5i1.579","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.579","url":null,"abstract":"Di lihat dari perkembangan Usaha kecil dan menengah (UMKM) yang memainkan peran penting dalam perekonomian Indonesia, karena dapat menyediakan lapangan kerja, mendorong inovasi, dan menggerakkan pertumbuhan ekonomi di tingkat lokal dan nasional. Tetapi di balik Strategi dan model bisnis yang perlu diterapkan UMKM untuk memperluas pasar dan meningkatkan keuntungan, seperti strategi pemasaran, pengembangan produk, dan akses permodalan. Sebagai kota Pecel, Kota Madiun juga berpotensi menjadi destinasi kuliner yang menarik bagi wisatawan,  membantu meningkatkan perekonomian kota. Adapun Tantangan yang dihadapi UMKM seperti akses permodalan dan pendanaan, peraturan pemerintah, persaingan, dan perubahan teknologi. Metode penelitian yang digunakan adalah metode kualitatif dengan pengumpulan data primer melalui wawancara mendalam dan data sekunder melalui literatur. Konsep yang disusun merupakan hasil analisis deskriptif dan analisis SWOT yakni solusi berupa website. Pada penelitian ini menggunakan pendekatan Design Thinking. Metode Design Thinking merupakan sebuah metode desain produk perangkat lunak berbasis inovasi yang bertumpu pada pencarian solusi untuk menyelesaikan permasalahan tertentu. Konsep kreatif dari budaya kuliner khas dan keywoard “Website Simpel, Modern nan Karismatik” diterapkan pada User Interface Design website. User Interface Design di rancang dengan visual yang modern juga menarik dan dari User Experience yang simpel.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134197717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STRATEGI BRANDING LAZISWAF UNIDA GONTOR DALAM OPTIMALISASI DIGITAL FUNDRAISING
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.450
Veri Setiawan
{"title":"STRATEGI BRANDING LAZISWAF UNIDA GONTOR DALAM OPTIMALISASI DIGITAL FUNDRAISING","authors":"Veri Setiawan","doi":"10.35886/nawalavisual.v5i1.450","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.450","url":null,"abstract":"The potential for alms in Indonesia is very large, but this potential has not been fully exploited. One of the challenges is how zakat institutions create innovative strategies for collecting zakat, infaq sadaqah, and waqf in accordance with the current millennial era. In the fields of da'wah, education, social and the benefit of Muslims and received confirmation from the government. The Amil Zakat Institution in Ponorogo that develops digital fundraising is Lazizwaf Gontor. It is interesting to study how the branding strategy in optimizing digital fundraising by the amil zakat institution. The method used in this research is qualitative by using primary and secondary data sources. The data in this study were taken from four informants. Sources of data in this study came from interviews, observations, and documentation and were supported by literature in the form of books, journals, articles, and data related to this problem. Based on the results of the study, it was found that the Laziswaf Unida Gontor branding strategy in optimizing digital fundraising through the website portal and social media, Instagram. Meanwhile, digital fundraising through search engine optimized channels has not been carried out by Laziswaf Unida Gontor. This happens because the number of human resources in the field of collection and digital publication is still minimal. However, an interesting finding from this study is that the research led to findings that Laziswaf's branding strategy went through a planning process in the form of strategies for utilizing digital fundraising channels, such as website, email marketing, social media marketing, in order to collect more optimal zakat, infaq, waqf and sadaqah.. The brand development strategy carried out is to implement worship practices that show the sincerity of the brand standing above all groups. \u0000  \u0000Keywords: Branding; Laziwaf; Digital Fundraising","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"184 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123521485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
NARASI ILUSTRASI KONTEMPORER : SEBUAH PENDEKATAN EKSPERIMEN 当代插图叙述:一种实验方法
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.430
E. K. Mauleti
{"title":"NARASI ILUSTRASI KONTEMPORER : SEBUAH PENDEKATAN EKSPERIMEN","authors":"E. K. Mauleti","doi":"10.35886/nawalavisual.v5i1.430","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.430","url":null,"abstract":"In accordance with one of the elements of the Tri Dharma of Higher Education, Community Service was carried out through Contemporary Illustration Art Education training at PKBM Negeri 26 Bintaro, South Jakarta. The purpose of this training is to provide knowledge and briefing to students about the development of the world of illustration which is currently growing rapidly, especially in Indonesia. The basis of illustration is drawing, in this training students are given teaching and guidance on drawing illustrations through a contemporary illustration approach. The meaning of the word contemporary means \"modern\" or \"current\", then translated by a spontaneous experiment through character drawings and narration. Students experiment without being burdened with guilt (proportion or not) to produce narrated contemporary illustrations. The use of marker/felt tip pen materials supports the spontaneity and courage of students in drawing illustrations because the resulting lines are not easily erased and are as they are, like a child who draws spontaneously and happily","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122539214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BRANDING WISATA BERBASIS PEMASARAN DIGITAL DI DESA YEHEMBANG KANGIN, KABUPATEN JEMBRANA JEMBRANA区YEHEMBANG KANGIN村的数字营销品牌
Jurnal Nawala Visual Pub Date : 2023-05-02 DOI: 10.35886/nawalavisual.v5i1.469
Ni Putu Oki Andreani
{"title":"BRANDING WISATA BERBASIS PEMASARAN DIGITAL DI DESA YEHEMBANG KANGIN, KABUPATEN JEMBRANA","authors":"Ni Putu Oki Andreani","doi":"10.35886/nawalavisual.v5i1.469","DOIUrl":"https://doi.org/10.35886/nawalavisual.v5i1.469","url":null,"abstract":"Yehembang Kangin tourism village is one of the tourism villages based on nature, man-made and religion with the main branding titled \"Tri Hita Karana\". Problems with promotion and branding concepts that are still immature cause the marketing process of tourist destinations to run slowly. This article presents the formulation of an appropriate digital-based marketing branding strategy as a first step in improving the image of tourism in Yehembang Kangin Tourism Village. The data in the form of interviews about tourism marketing conditions, observation data on field conditions, and visitor review survey data were processed using content analysis methods, gap analysis, and qualitative descriptive analysis. The result is a general strategy to strengthen the \"Tri Hita Karana\" branding, one of which is by increasing the structuring of the promotion concept and branding concept and improving the quality of the network to various digital platforms to build regional image.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134050258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
REPRESENTASI RASA AMAN PADA VISUAL IKLAN GOPAY JAMINAN SALDO KEMBALI (ANALISA SEMIOTIKA CHARLES SANDERS PIERCE) 《金融日报》《金融日报》的可视平衡性表现(查尔斯·桑德斯·皮尔斯的符文法分析)
Jurnal Nawala Visual Pub Date : 2022-11-29 DOI: 10.35886/nawalavisual.v4i2.435
Benny Muhdaliha
{"title":"REPRESENTASI RASA AMAN PADA VISUAL IKLAN GOPAY JAMINAN SALDO KEMBALI (ANALISA SEMIOTIKA CHARLES SANDERS PIERCE)","authors":"Benny Muhdaliha","doi":"10.35886/nawalavisual.v4i2.435","DOIUrl":"https://doi.org/10.35886/nawalavisual.v4i2.435","url":null,"abstract":"\u0000 \u0000 \u0000Penelitian ini bertujuan untuk mengetahui representasi rasa aman yang ditampilkan pada visual iklan “Gopay jaminan saldo kembali”. Penelitian inimenggunakan paradigm kontruktivisme, pendekatan melalui kualitatif dengan observasi sebagai metode pengumpulan data. Penelitian melakukan analisis tanda yang berhubungan dengan rasa aman menggunakan teori analisa semiotika Charles Sanders Pierce yang berfokus pada tiga elemen utamanya yaitu tanda, objek, dan interpretasi. Berdasarkan hasil penelitian pada iklan Gopay Jaminan Saldo Kembali terdapat beberapa elemen visual yang dapat merepresentasikan rasa aman, seperti visual tameng berlogokan gopay dan dominasi warna biru yang dapat memberi kesan rasa kepercayaan serta keamanan yang sesuai dengan jargon mereka melalui hastag #AmanBersamaGopay. \u0000 \u0000 \u0000","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127155584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KAJIAN SEMIOTIKA DALAM ANIMASI 3D LET’S EAT
Jurnal Nawala Visual Pub Date : 2022-10-28 DOI: 10.35886/nawalavisual.v4i2.434
Azalia Syaikhah Nahda, Riky Taufik Afif
{"title":"KAJIAN SEMIOTIKA DALAM ANIMASI 3D LET’S EAT","authors":"Azalia Syaikhah Nahda, Riky Taufik Afif","doi":"10.35886/nawalavisual.v4i2.434","DOIUrl":"https://doi.org/10.35886/nawalavisual.v4i2.434","url":null,"abstract":"Kajian semiotika merupakan salah satu cara untuk dapat memahami tanda baik secara verbal maupun non-verbal dalam komunikasi. Animasi sebagai salah satu bentuk komunikasi juga menggunakan tanda dalam menyampaikan pesannya. Salah satu animasi pendek keluaran Anamon Studios adalah “Let’s Eat” yang memuat pesan tentang dinamika hubungan dan kasih sayang orang tua terhadap anaknya dalam konteks budaya keluarga imigran China di Amerika. Penelitian ini bertujuan untuk menganalisa tanda yang digunakan dalam animasi ini untuk menyampaikan pesan yang dimaksud. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data penelitian ini berupa adegan yang mengandung pesan dinamika hubungan dan kasih sayang orang tua. Teori semiotika dari Roland Barthes digunakan sebagai kerangka teori dalam menganalisa data dimaksud. Hasil Analisa menunjukkan bahwa dinamika hubungan dan kasih sayang seorang ibu terhadap anak perempuannya dalam konteks sebuah keluarga imigran China di Amerika disimbolkan melalui peristiwa atau adegan yang berkaitan dengan memasak dan makanan. Dapat disimpulkan bahwa animasi ini menggunakan adegan memasak dan makanan sebagai bentuk kasih sayang dan serta pasang surutnya hubungan antara seorang ibu dan anaknya.","PeriodicalId":400121,"journal":{"name":"Jurnal Nawala Visual","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130208036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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