EPRA International Journal of Economics, Business and Management Studies最新文献

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THE EFFECTIVENESS OF VIRTUAL REALITY AND AUGMENTED REALITY IN DIGITAL MARKETING CAMPAIGNS 虚拟现实和增强现实技术在数字营销活动中的效果
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-14 DOI: 10.36713/epra16813
Dr. Ravi Kumar, R. Madhumitha, Monisha Suthar, Mushraff.Y
{"title":"THE EFFECTIVENESS OF VIRTUAL REALITY AND AUGMENTED REALITY IN DIGITAL MARKETING CAMPAIGNS","authors":"Dr. Ravi Kumar, R. Madhumitha, Monisha Suthar, Mushraff.Y","doi":"10.36713/epra16813","DOIUrl":"https://doi.org/10.36713/epra16813","url":null,"abstract":"In the rapidly changing landscape of digital marketing now, it is vital to go above the conventional smartphone to find ways to improve engagement rates. Virtual Reality (VR) transports users to digitized worlds and deepens connections with brands and products. Augmented Reality (AR) easily integrates digital components into reality, providing engaging and immersive product interactions. Businesses face obstacles such as technological limitations and high costs, but solutions are not far away. Continuous technological improvements and creative marketing methods are paving the way for immersive consumer experiences. This article explores the effectiveness of AR and VR on digital marketing, reviewing case studies and gauging out challenges to look for solutions.\u0000KEYWORDS: Augmented Reality, Virtual Reality, Digital Marketing, Consumer Engagement","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"44 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140979154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE CHALLENGES OF IMPLEMENTING ACCOUNTING INFORMATION SYSTEMS IN IFRS AND GAAP : GLOBAL STUDY 在《国际财务报告准则》和《美国通用会计准则》中实施会计信息系统的挑战:全球研究
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-12 DOI: 10.36713/epra16790
Dr. Nilaish, Yashwant B G, Vishal B, Yousuf Khan N
{"title":"THE CHALLENGES OF IMPLEMENTING ACCOUNTING INFORMATION SYSTEMS IN IFRS AND GAAP : GLOBAL STUDY","authors":"Dr. Nilaish, Yashwant B G, Vishal B, Yousuf Khan N","doi":"10.36713/epra16790","DOIUrl":"https://doi.org/10.36713/epra16790","url":null,"abstract":"This paper provides a thorough analysis of the difficulties that arise when putting accounting information systems (AIS) into practice under the auspices of generally accepted accounting principles (GAAP) and international financial reporting standards (IFRS). The research delves into the worldwide terrain, covering a range of commercial settings and legal structures. Using both qualitative and quantitative research methods, the study looks into important variables that affect how well AIS is adopted and integrated in accordance with GAAP and IFRS requirements.\u0000KEYWORDS: Accounting Information Systems (AIS), International Financial Reporting Standards (IFRS), Generally Accepted Accounting Principles (GAAP), Global Study","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"109 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140987049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A STUDY ON MARKETING STRATEGIES USED BY boAt 博阿特采用的营销策略研究
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-11 DOI: 10.36713/epra16789
Dr. Ravi Kumar, Mohammed Saboor, Mohammed Arfath, Mohammed Saad
{"title":"A STUDY ON MARKETING STRATEGIES USED BY boAt","authors":"Dr. Ravi Kumar, Mohammed Saboor, Mohammed Arfath, Mohammed Saad","doi":"10.36713/epra16789","DOIUrl":"https://doi.org/10.36713/epra16789","url":null,"abstract":"boAt is an Indian startup which was established in the year 2016 by its founders Aman Gupta and Sameer Mehta with the objective to provide high quality products at an affordable and suitable price for the consumers. The company offers to its consumers an affordable range of headphones, earphones, speakers and other accessories. The reason for the companys success can solely be credited to its affordable and cheap prices than compared to other competitors in the market and also because it caters to needs and preferences of the younger generations or the Gen-Z s in India. It also lays strong emphasis on design, boAt products often feature trendy aesthetics, vibrant colors, and unique designs, appealing to fashion-conscious consumer preferences. The companys ongoing product development demonstrates its dedication to innovation and technology , adding features like Bluetooth connectivity, waterproofing, and noise cancellation to enhance the user experience.\u0000KEYWORDS: Marketing Strategies, boAt, Consumer Preferences","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"123 45","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140987187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BANKING IN DIGITAL AGE: A STUDY ON ONLINE BANKING SERVICES 数字时代的银行业:网上银行服务研究
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-10 DOI: 10.36713/epra16752
Dr. Nilaish, Mr. Gnanesh, Mr Abhijeeth
{"title":"BANKING IN DIGITAL AGE: A STUDY ON ONLINE BANKING SERVICES","authors":"Dr. Nilaish, Mr. Gnanesh, Mr Abhijeeth","doi":"10.36713/epra16752","DOIUrl":"https://doi.org/10.36713/epra16752","url":null,"abstract":"Internet banking, often referred to as online, virtual, or e-banking, allows clients of banks and other financial institutions to perform several financial transactions via the financial institutions website. With the use of a mobile device, such as a phone or tablet, mobile banking is a service offered by banks and other financial institutions that enables its clients to do various financial activities remotely. It makes use of software sometimes called an app that banks and other financial institutions provide for this purpose. This research article aims to provide a thorough exploration of the online banking services. Focusing on the evolution from traditional banking to digital platforms, the study examines the impact of online banking on customer behavior, challenges faced by them in form of security concerns and opportunities over traditional banking. The findings contribute to the ongoing discourse on the digital transformation of financial services and its implications for the broader economy.\u0000KEYWORDS: Internet Banking, Mobile Banking, online banking services, customer behavior, security concerns.","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140992452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SMOOTHER OR BUMPIER RIDE? A STUDY ON TAXPAYER EXPERIENCES WITH COST OF SERVICE AFTER THE GST ROLLOUT 更顺畅还是更颠簸?关于 GST 推出后纳税人服务成本体验的研究
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-10 DOI: 10.36713/epra16759
Ranjeet Kumar Ambast, Amit Gupta, Prof. Shailendra Singh Bhadouria
{"title":"SMOOTHER OR BUMPIER RIDE? A STUDY ON TAXPAYER EXPERIENCES WITH COST OF SERVICE AFTER THE GST ROLLOUT","authors":"Ranjeet Kumar Ambast, Amit Gupta, Prof. Shailendra Singh Bhadouria","doi":"10.36713/epra16759","DOIUrl":"https://doi.org/10.36713/epra16759","url":null,"abstract":"This study explores taxpayers perceptions of the costs of service within the logistics industry after the implementation of Goods and Services Tax (GST). The study showed a significant difference in taxpayers perceptions of service costs across geographical locations and annual turnover. The researchers employed a descriptive research design to examine taxpayers perceptions of service costs post-GST implementation. Convenient random sampling was utilized to ensure a representative sample across various demographic segments. Quantitative data was collected and analyzed using statistical techniques, notably ANOVA, with SPSS software facilitating efficient analysis. While rural areas tend to perceive an increase in service costs, urban areas generally report a reduction. Factors contributing to changes in service costs were analyzed, with increased compliance costs identified as a significant driver of elevated expenses. Conversely, simplifying the input tax credit process effectively reduced service costs. The study aims to offer valuable insights into the impact of GST on the logistics sector by examining taxpayers perceptions of service costs.\u0000KEYWORDS: Goods and Services tax, taxpayer perception, cost of services, logistics industry.","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":" 94","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
QUANTUM MARKETING 量子营销
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-07 DOI: 10.36713/epra16730
Prof Gurudutta Japee
{"title":"QUANTUM MARKETING","authors":"Prof Gurudutta Japee","doi":"10.36713/epra16730","DOIUrl":"https://doi.org/10.36713/epra16730","url":null,"abstract":"Industrial revolution 4.0 and 5.0 is driven by exponential disruptions in consumers lives, caused by a deluge of emerging technologies. The world is changing with such unprecedented speed and disruption that traditional marketing theories, strategies and practices are failing. Quantum marketing is a term that refers to the application of quantum principles, such as superposition, entanglement, and uncertainty, to marketing strategies and practices. It involves leveraging data analytics, AI, and other technologies to personalize marketing efforts and create more targeted and effective campaigns. The idea is to harness the power of quantum-inspired algorithms to optimize marketing outcomes and enhance customer engagement. This Thematic paper takes into account key ideas and issues related to Quantum marketing. \u0000KEYWORDS: Quantum Marketing, Chief Quantum Marketing Officer, Consumer Behaviour and relationship, Traditional Vs Quantum Marketing.","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"27 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141004763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PREDICTING WORK STRESS AMONG BUSINESS EDUCATORS IN PUBLIC TERTIARY INSTITUTIONS IN ANAMBRA STATE, NIGERIA: THE ROLE OF SOCIAL ORIENTATION AND DECISION-MAKING COMPETENCE 预测尼日利亚阿南布拉州公立高等院校商业教育工作者的工作压力:社会导向和决策能力的作用
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-06 DOI: 10.36713/epra16714
Ogochukwu Gloria, Ile C.M Nnonyelu, I. Azuji
{"title":"PREDICTING WORK STRESS AMONG BUSINESS EDUCATORS IN PUBLIC TERTIARY INSTITUTIONS IN ANAMBRA STATE, NIGERIA: THE ROLE OF SOCIAL ORIENTATION AND DECISION-MAKING COMPETENCE","authors":"Ogochukwu Gloria, Ile C.M Nnonyelu, I. Azuji","doi":"10.36713/epra16714","DOIUrl":"https://doi.org/10.36713/epra16714","url":null,"abstract":"This research explored how social orientation and decision-making competence influence work stress among business educators in public tertiary institutions in Anambra State. The study had two research questions and tested two null hypotheses at a significance level of 0.05. It used a correlational survey research design and involved 112 business educators from all public institutions in Anambra State. Three research instruments were employed: the Social Orientation Scale (SOS), the Decision Making Competence Questionnaire (DMCQ), and the Work Stress Scale (WSS-10). The reliability of these instruments was assessed using Cronbachs alpha, yielding coefficients of 0.73 for SOS, 0.76 for DMCQ, and 0.88 for WSS. Data were collected directly from respondents, and simple linear regression was used for analysis. The findings indicated that social orientation significantly predicts work stress among business educators, while decision-making competence does not. Based on the findings of the study, it was recommended that Institutions should focus on developing social orientation skills among business educators in order to reduce work stress. They should develop support networks for business educators to facilitate positive social orientation and reduce work stress. These networks could involve peer mentoring, informal discussion groups or virtual support systems.\u0000KEYWORDS: Social orientation, decision-making competence, work stress, predictors, business educators, tertiary institutions","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"14 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141006018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE AMBIVALENT ALLIANCE BETWEEN SUSTAINABILITY AND RESTAURANT BUSINESS 可持续发展与餐饮业之间的矛盾联盟
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-05-02 DOI: 10.36713/epra16650
Zuraina Ahmad, Maria Abdul Rahman, Kadzrina Abdul Kadir
{"title":"THE AMBIVALENT ALLIANCE BETWEEN SUSTAINABILITY AND RESTAURANT BUSINESS","authors":"Zuraina Ahmad, Maria Abdul Rahman, Kadzrina Abdul Kadir","doi":"10.36713/epra16650","DOIUrl":"https://doi.org/10.36713/epra16650","url":null,"abstract":"In the contemporary landscape, the assessment of business performance and societal advancement increasingly hinges on the concept of sustainability. Restaurant operators are now urged to elevate the significance of sustainability and implement measures more earnestly. The incorporation of sustainable practices has become imperative for the advancement of restaurants, and integrating sustainability into the overall business strategy is not only a moral imperative but also a pathway to securing a competitive edge. Yet, effectively managing a business while navigating the delicate equilibrium between sustainability and profitability presents significant challenges and is anything but straightforward. Restaurant operators encounter obstacles when considering the integration of sustainability practices into their business operations. Despite these challenges, there are also notable advantages. Overall, the crucial point is that restaurants have promising opportunities if they choose to embrace sustainability and take a step forward in that direction. This article delves into the discourse on sustainability in prior literature, exploring the factors considered by the researchers. Subsequently, it examines the obstacles that impede restaurant owners from embracing sustainability practices, along with the associated benefits. The final section outlines the opportunities that await restaurants that choose to incorporate sustainability. The overarching goal of this article is to provide restaurant operators with a comprehensive understanding of sustainability in the food and beverage industry, ultimately encouraging them to integrate sustainable practices into their business operations. \u0000KEYWORDS: sustainability, green restaurant, dining trends, advantages of sustainability practice, disadvantages of sustainability practice, opportunities in sustainability","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"10 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141018957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF CHINESE YOUTH CULTURAL, SPORTS, AND TOURISM PROJECTS PRACTICE UNDER THE CONTEXT OF SPORTS UNIVERSITY-ENTERPRISE CO-CONSTRUCTION 体育校企共建背景下中国青少年文体旅游项目实践的影响
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-04-21 DOI: 10.36713/epra16488
Katherine Ning LI
{"title":"THE IMPACT OF CHINESE YOUTH CULTURAL, SPORTS, AND TOURISM PROJECTS PRACTICE UNDER THE CONTEXT OF SPORTS UNIVERSITY-ENTERPRISE CO-CONSTRUCTION","authors":"Katherine Ning LI","doi":"10.36713/epra16488","DOIUrl":"https://doi.org/10.36713/epra16488","url":null,"abstract":"This study aims to explore the impact of youth cultural and sports travel projects based on school-enterprise joint construction on the development of youth cultural and sports travel. In the introduction, the current demands and status of youth cultural and sports tourism are outlined, emphasizing the role of school-enterprise cooperation in promoting the development of youth cultural and sports travel projects. The literature review reviews the application of the school-enterprise cooperation model in cultural and sports travel projects, the characteristics and development status of youth cultural and sports tourism projects, and summarizes the practical experience of similar projects. The research method involves in-depth analysis of typical youth cultural and sports travel projects jointly constructed by schools and enterprises. The research results include the organizational model and operation mechanism of the projects, as well as the key influencing factors during the practice and their promotion effects on the development of youth cultural and sports travel. Finally, the conclusion section proposes policy suggestions, including improving the institutional mechanism of school-enterprise joint construction, strengthening government guidance and public service support, enhancing the operation and management of youth cultural and sports travel projects, and discussing the limitations and future research directions of the study. This research has theoretical and practical value in deepening the practical experience of youth cultural and sports travel projects and promoting the development of school-enterprise cooperation.\u0000KEYWORDS: University-Enterprise Co-construction, Youth cultural and sports travel project, Practical experience, Development impact.","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"106 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140678949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CUSTOMER SATISFACTION AND E-COMMERCE EXPERIENCE OF THE SENIOR HIGH SCHOOL STUDENTS 高中生的顾客满意度和电子商务体验
EPRA International Journal of Economics, Business and Management Studies Pub Date : 2024-04-09 DOI: 10.36713/epra16317
Suzzanne S. Mata, Alecksandra Adelle, M. Dipsy, Mesias
{"title":"CUSTOMER SATISFACTION AND E-COMMERCE EXPERIENCE OF THE SENIOR HIGH \u0000SCHOOL STUDENTS","authors":"Suzzanne S. Mata, Alecksandra Adelle, M. Dipsy, Mesias","doi":"10.36713/epra16317","DOIUrl":"https://doi.org/10.36713/epra16317","url":null,"abstract":"E-commerce is popular among teenagers throughout the country. Shopping online is advantageous for consumers but also carries higher risks than shopping personally. When online stores provide products that do not exceed the customers expectations, that will lead to customer dissatisfaction. Thus, this study was conducted to determine the significant relationship between the two variables, the customer satisfaction and the e-commerce experience of the senior high school students. The researchers used a descriptive correlation non-experimental quantitative research method. A stratified random sampling of 108 responses collected across the Rizal Memorial Colleges senior high school department, and the entire data collection and analysis process took about two weeks. Furthermore, a modified survey questionnaire was used to collect data from the respondents, and all of the data was analyzed appropriately with the assistance of a competent statistician. According to the findings, Information and Website Design have the highest value of all indicators of the two variables, implying that these two are the most affected factors when it comes to online shopping. The findings also revealed that the level of customer satisfaction and the e-commerce experience was high and often evident. The correlation between the two variables was moderately high positive (r = 0.728), which ended up rejecting the studys null hypothesis. The analysis of the findings confirmed that students who are pleased with their online shopping experience have a high level of e-commerce experience. As a result, the researchers suggested that people who like to shop online must be aware of all the risks that may arise and cause them to be dissatisfied with the product.\u0000KEYWORDS: Customer satisfaction, E-commerce experience, Information, Website design, Senior high students, Philippines","PeriodicalId":398391,"journal":{"name":"EPRA International Journal of Economics, Business and Management Studies","volume":"17 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140720789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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