THE IMPACT OF CHINESE YOUTH CULTURAL, SPORTS, AND TOURISM PROJECTS PRACTICE UNDER THE CONTEXT OF SPORTS UNIVERSITY-ENTERPRISE CO-CONSTRUCTION

Abstract

This study aims to explore the impact of youth cultural and sports travel projects based on school-enterprise joint construction on the development of youth cultural and sports travel. In the introduction, the current demands and status of youth cultural and sports tourism are outlined, emphasizing the role of school-enterprise cooperation in promoting the development of youth cultural and sports travel projects. The literature review reviews the application of the school-enterprise cooperation model in cultural and sports travel projects, the characteristics and development status of youth cultural and sports tourism projects, and summarizes the practical experience of similar projects. The research method involves in-depth analysis of typical youth cultural and sports travel projects jointly constructed by schools and enterprises. The research results include the organizational model and operation mechanism of the projects, as well as the key influencing factors during the practice and their promotion effects on the development of youth cultural and sports travel. Finally, the conclusion section proposes policy suggestions, including improving the institutional mechanism of school-enterprise joint construction, strengthening government guidance and public service support, enhancing the operation and management of youth cultural and sports travel projects, and discussing the limitations and future research directions of the study. This research has theoretical and practical value in deepening the practical experience of youth cultural and sports travel projects and promoting the development of school-enterprise cooperation. KEYWORDS: University-Enterprise Co-construction, Youth cultural and sports travel project, Practical experience, Development impact.