The Oxford Handbook of Music and Advertising最新文献_第2页

Blank Music 空白的音乐

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.4

J. Buhler

引用次数: 0

“Search and Destroy” “搜索和销毁”

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.12

Jay Beck

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From the Subliminal to the Ridiculing 从潜意识到嘲笑

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.19

P. Christiansen

引用次数: 0

The Ad Creation Process 广告创作过程

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.54

Lawrence J. Harte

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Commercial Sound 商业的声音

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.29

David Allan

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The Persistence of Memory 记忆的持久性

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.17

Ron Rodman

引用次数: 0

Music and Sound Design as Propaganda in Hell-Bent for Election 音乐与声音设计在《拼命选举》中的宣传作用

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.38

Lisa Scoggin

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引用次数: 0

“Pushin’ It”

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.15

Johanna Love

{"title":"“Pushin’ It”","authors":"Johanna Love","doi":"10.1093/oxfordhb/9780190691240.013.15","DOIUrl":"https://doi.org/10.1093/oxfordhb/9780190691240.013.15","url":null,"abstract":"Formative scholarship on musical appropriation has tended to focus on how dominant groups borrow subaltern signifiers to elevate their hipness. However, in contemporary American advertising campaigns, marketers often deploy humorous devices that place stereotyped signifiers of distinctive groups in opposition to one another to magnify their perceived differences and create comedy for the spot. This chapter investigates this practice by examining a 2014 Geico insurance commercial that features the pioneering female hip-hop crew Salt-N-Pepa performing their 1988 hit “Push It.” The commercial aims for humor by re-envisioning the trio’s suggestive music video as a means for cheering suburbanites through mundane tasks. But the incongruence of old-school hip-hop sounds and imagery against those of the modern-day, white-washed lifestyles onscreen reveals a more obvious message: The urban, Black trio and their one-time hit song about female sexual empowerment do not belong there. Musicological inquiry is thus paired here with cultural studies of hip-hop, hipness, advertising, and humor to reveal the process by which signifiers of Salt-N-Pepa’s iconicity are placed in opposition to the pictured residents in ways that reaffirm hierarchies of race, gender, and class.","PeriodicalId":396943,"journal":{"name":"The Oxford Handbook of Music and Advertising","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124932641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Music and Institutional Advertising 音乐与机构广告

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.42

Rika Asai

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引用次数: 0

“Have You Played Atari Today?” “你今天玩过雅达利吗?”

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.11

W. Gibbons

引用次数: 0