The Oxford Handbook of Music and Advertising最新文献_第4页

Musical Congruity in Advertising 广告中的音乐一致性

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.32

Steve Oakes, Morteza Abolhasani

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Jazz Works 爵士乐作品

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.8

Mark Laver

{"title":"Jazz Works","authors":"Mark Laver","doi":"10.1093/oxfordhb/9780190691240.013.8","DOIUrl":"https://doi.org/10.1093/oxfordhb/9780190691240.013.8","url":null,"abstract":"In the 21st century, it is widely understood that, to make a living in jazz, Canadian musicians must either take a day job or seek out commercial opportunities in the United States. But it wasn’t always so. Until 1980, Toronto was home to a thriving music industry, driven in large part by a vibrant advertising and film music business. Indeed, far from leaving Canada for greener pastures to the south, musicians (including some Americans) were moving to Toronto. As U.S.-born musician Tom Szczesniak noted, “The streets were paved with gold.” This story complicates broadly accepted jazz discourses in a number of ways. Since it is based in Toronto rather than canonical U.S. jazz centers, it asks readers to re-examine common assumptions about North American jazz geography. As it reveals the relationship between jingles and jazz to be essentially symbiotic (at least for a time), it forces readers to rethink the presumed antagonism between jazz and commerce. Finally, as the story moves into the 1980s, it offers a vivid glimpse into the profoundly deleterious impact of neoliberal business practices and government regulations on social networks among musicians (including the union), and the musical work that sustains them.","PeriodicalId":396943,"journal":{"name":"The Oxford Handbook of Music and Advertising","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132435855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Advertising Millie-Christine, or the Making of the Two-Headed Nightingale 广告米莉-克里斯汀，或双头夜莺的制作

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.1

Remi Chiu, Dana Gorzelany-Mostak

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Popular Music, Advertising, and “Selling Out” 流行音乐、广告和“售罄”

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.14

Bethany Klein

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The Sounds of Coca-Cola 可口可乐的声音

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.18

N. J. Graakjær

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Toward a Utilitarian Theory of Consumer Response to Advertising Music 消费者对广告音乐反应的功利主义理论探讨

The Oxford Handbook of Music and Advertising Pub Date : 2021-02-10 DOI: 10.1093/oxfordhb/9780190691240.013.24

L. G. Craton

{"title":"Toward a Utilitarian Theory of Consumer Response to Advertising Music","authors":"L. G. Craton","doi":"10.1093/oxfordhb/9780190691240.013.24","DOIUrl":"https://doi.org/10.1093/oxfordhb/9780190691240.013.24","url":null,"abstract":"It is surprisingly difficult to know whether a piece of ad music will have its intended effect on consumers. A model developed by the author and a colleague (Craton & Lantos, 2011; Lantos & Craton, 2012) consists of four broad variables (listening situation, musical stimulus, listener characteristics, and listener’s advertising processing strategy) that interact to determine attitude toward the advertising music (Aam), a multidimensional construct that captures the many cognitive and affective elements of a consumer’s experience of ad music. Emerging research on negative emotional response to music, brand avoidance, and “mixed emotions” is consistent with predictions that Aam’s valence can be negative or a mixture of positive and negative (ambivalent). This literature also has implications for how to measure Aam and clarify its structure—specifically, the relationship between overall musical response and Aam’s many subsidiary elements. The present chapter reviews this emerging work, discusses its implications for the model, and suggests how the model can be extended by adding a layer of diverse psychological processes (“mechanisms”) that mediate between its four broad causal variables and Aam. The theory is “utilitarian” in the sense that the proposed mechanisms evolved to perform practical, biologically important tasks not specifically related to music processing.","PeriodicalId":396943,"journal":{"name":"The Oxford Handbook of Music and Advertising","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134044560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0