{"title":"爵士乐作品","authors":"Mark Laver","doi":"10.1093/oxfordhb/9780190691240.013.8","DOIUrl":null,"url":null,"abstract":"In the 21st century, it is widely understood that, to make a living in jazz, Canadian musicians must either take a day job or seek out commercial opportunities in the United States. But it wasn’t always so. Until 1980, Toronto was home to a thriving music industry, driven in large part by a vibrant advertising and film music business. Indeed, far from leaving Canada for greener pastures to the south, musicians (including some Americans) were moving to Toronto. As U.S.-born musician Tom Szczesniak noted, “The streets were paved with gold.” This story complicates broadly accepted jazz discourses in a number of ways. Since it is based in Toronto rather than canonical U.S. jazz centers, it asks readers to re-examine common assumptions about North American jazz geography. As it reveals the relationship between jingles and jazz to be essentially symbiotic (at least for a time), it forces readers to rethink the presumed antagonism between jazz and commerce. Finally, as the story moves into the 1980s, it offers a vivid glimpse into the profoundly deleterious impact of neoliberal business practices and government regulations on social networks among musicians (including the union), and the musical work that sustains them.","PeriodicalId":396943,"journal":{"name":"The Oxford Handbook of Music and Advertising","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Jazz Works\",\"authors\":\"Mark Laver\",\"doi\":\"10.1093/oxfordhb/9780190691240.013.8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the 21st century, it is widely understood that, to make a living in jazz, Canadian musicians must either take a day job or seek out commercial opportunities in the United States. But it wasn’t always so. Until 1980, Toronto was home to a thriving music industry, driven in large part by a vibrant advertising and film music business. Indeed, far from leaving Canada for greener pastures to the south, musicians (including some Americans) were moving to Toronto. As U.S.-born musician Tom Szczesniak noted, “The streets were paved with gold.” This story complicates broadly accepted jazz discourses in a number of ways. Since it is based in Toronto rather than canonical U.S. jazz centers, it asks readers to re-examine common assumptions about North American jazz geography. As it reveals the relationship between jingles and jazz to be essentially symbiotic (at least for a time), it forces readers to rethink the presumed antagonism between jazz and commerce. Finally, as the story moves into the 1980s, it offers a vivid glimpse into the profoundly deleterious impact of neoliberal business practices and government regulations on social networks among musicians (including the union), and the musical work that sustains them.\",\"PeriodicalId\":396943,\"journal\":{\"name\":\"The Oxford Handbook of Music and Advertising\",\"volume\":\"28 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Oxford Handbook of Music and Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1093/oxfordhb/9780190691240.013.8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Oxford Handbook of Music and Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1093/oxfordhb/9780190691240.013.8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
In the 21st century, it is widely understood that, to make a living in jazz, Canadian musicians must either take a day job or seek out commercial opportunities in the United States. But it wasn’t always so. Until 1980, Toronto was home to a thriving music industry, driven in large part by a vibrant advertising and film music business. Indeed, far from leaving Canada for greener pastures to the south, musicians (including some Americans) were moving to Toronto. As U.S.-born musician Tom Szczesniak noted, “The streets were paved with gold.” This story complicates broadly accepted jazz discourses in a number of ways. Since it is based in Toronto rather than canonical U.S. jazz centers, it asks readers to re-examine common assumptions about North American jazz geography. As it reveals the relationship between jingles and jazz to be essentially symbiotic (at least for a time), it forces readers to rethink the presumed antagonism between jazz and commerce. Finally, as the story moves into the 1980s, it offers a vivid glimpse into the profoundly deleterious impact of neoliberal business practices and government regulations on social networks among musicians (including the union), and the musical work that sustains them.