{"title":"流行音乐、广告和“售罄”","authors":"Bethany Klein","doi":"10.1093/oxfordhb/9780190691240.013.14","DOIUrl":null,"url":null,"abstract":"The use of popular music in advertising has provided a key battleground for debates over whether popular musicians have “sold out,” or compromised their values for financial gain. However, as the practice of licensing to advertising has become an important source of revenue for musicians and a more common practice, the stigma once attached to it has lifted, leading some popular musicians and commentators to claim that there is now “no such thing as selling out.” This chapter focuses on how and why selling out has emerged and receded as a valuable concept for understanding the use of popular music in advertising. It looks across both historical and contemporary cases to understand the practice of licensing popular music to advertising as an increasingly standard yet at times contentious activity within popular music culture.","PeriodicalId":396943,"journal":{"name":"The Oxford Handbook of Music and Advertising","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Popular Music, Advertising, and “Selling Out”\",\"authors\":\"Bethany Klein\",\"doi\":\"10.1093/oxfordhb/9780190691240.013.14\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The use of popular music in advertising has provided a key battleground for debates over whether popular musicians have “sold out,” or compromised their values for financial gain. However, as the practice of licensing to advertising has become an important source of revenue for musicians and a more common practice, the stigma once attached to it has lifted, leading some popular musicians and commentators to claim that there is now “no such thing as selling out.” This chapter focuses on how and why selling out has emerged and receded as a valuable concept for understanding the use of popular music in advertising. It looks across both historical and contemporary cases to understand the practice of licensing popular music to advertising as an increasingly standard yet at times contentious activity within popular music culture.\",\"PeriodicalId\":396943,\"journal\":{\"name\":\"The Oxford Handbook of Music and Advertising\",\"volume\":\"23 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Oxford Handbook of Music and Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1093/oxfordhb/9780190691240.013.14\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Oxford Handbook of Music and Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1093/oxfordhb/9780190691240.013.14","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The use of popular music in advertising has provided a key battleground for debates over whether popular musicians have “sold out,” or compromised their values for financial gain. However, as the practice of licensing to advertising has become an important source of revenue for musicians and a more common practice, the stigma once attached to it has lifted, leading some popular musicians and commentators to claim that there is now “no such thing as selling out.” This chapter focuses on how and why selling out has emerged and receded as a valuable concept for understanding the use of popular music in advertising. It looks across both historical and contemporary cases to understand the practice of licensing popular music to advertising as an increasingly standard yet at times contentious activity within popular music culture.
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