{"title":"Advertising Millie-Christine, or the Making of the Two-Headed Nightingale","authors":"Remi Chiu, Dana Gorzelany-Mostak","doi":"10.1093/oxfordhb/9780190691240.013.1","DOIUrl":null,"url":null,"abstract":"Millie and Christine McKoy (1851–1912), African American conjoined twins billed as the “Two-Headed Nightingale,” were among the most successful “freak show” performers in the last quarter of the 19th-century. This chapter relies on “freak show” ephemera—such as press articles, (pseudo) biographical and autobiographical pamphlets, and posters and photos—to reconstruct Millie-Christine’s musical act and to examine the troubling process by which the sisters were made into and promoted as a “freak.” With a focus on the sonic elements described by these texts, examined alongside visual and textual narratives, the chapter builds an account of an advertising strategy that traded on the consumers’ prejudiced musical expectations with regard to gender and race, while cultivating new sonic fantasies about the conjoined body.","PeriodicalId":396943,"journal":{"name":"The Oxford Handbook of Music and Advertising","volume":"73 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Oxford Handbook of Music and Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1093/oxfordhb/9780190691240.013.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Millie and Christine McKoy (1851–1912), African American conjoined twins billed as the “Two-Headed Nightingale,” were among the most successful “freak show” performers in the last quarter of the 19th-century. This chapter relies on “freak show” ephemera—such as press articles, (pseudo) biographical and autobiographical pamphlets, and posters and photos—to reconstruct Millie-Christine’s musical act and to examine the troubling process by which the sisters were made into and promoted as a “freak.” With a focus on the sonic elements described by these texts, examined alongside visual and textual narratives, the chapter builds an account of an advertising strategy that traded on the consumers’ prejudiced musical expectations with regard to gender and race, while cultivating new sonic fantasies about the conjoined body.