{"title":"Reshaping Adolescents' Gender Attitudes: Evidence from a School-Based Experiment in India","authors":"Diva Dhar, Tarun Jain, S. Jayachandran","doi":"10.2139/ssrn.3301068","DOIUrl":"https://doi.org/10.2139/ssrn.3301068","url":null,"abstract":"This paper evaluates an intervention in India that engaged adolescent girls and boys in classroom discussions about gender equality for two years, aiming to reduce their support for societal norms that restrict women's and girls' opportunities. Using a randomized controlled trial, we find that the program made attitudes more supportive of gender equality by 0.18 standard deviations, or, equivalently, converted 16 percent of regressive attitudes. When we resurveyed study participants two years after the intervention had ended, the effects had persisted. The program also led to more gender-equal self-reported behavior, and we find weak evidence that it affected two revealed-preference measures. (JEL D63, D91, I21, J13, J16, 012)","PeriodicalId":395403,"journal":{"name":"Applied Communication eJournal","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130180025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Networks and Supply and Demand on Online Lending Marketplaces","authors":"Linda Allen, Lin Peng, Y. Shan","doi":"10.2139/ssrn.3537714","DOIUrl":"https://doi.org/10.2139/ssrn.3537714","url":null,"abstract":"We show that social networks (Facebook connections) impact both the demand for and supply of consumer and small business loans originated on lending marketplaces. Loan demand increases substantially with past borrowing activities of geographically distant but socially connected areas, with an elasticity of 0.37. Borrower-area social connectedness increases funding likelihood by 8.11% and improves ex-post loan performance. We establish causality by utilizing exogenous demand-side shocks from natural disasters and supply-side lending capacity variations associated with housing price fluctuations. Social networks improve capital allocation by increasing the awareness of alternative lending platforms and facilitating the transmission of less accessible information complementary to loan-specific data.","PeriodicalId":395403,"journal":{"name":"Applied Communication eJournal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126409718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role of Physical Attractiveness in Tennis TV-Viewership","authors":"H. Dietl, Anil Özdemir, Andrew Rendall","doi":"10.2139/ssrn.3232811","DOIUrl":"https://doi.org/10.2139/ssrn.3232811","url":null,"abstract":"What is beautiful is good, the ancient Greek lyric poet Sappho wrote over 2,500 years ago. Studies in social sciences, anthropology, psychology, and economics have shown various effects of physical attractiveness. Physically attractive people are hired more often, receive faster promotion, and generally earn more per hour; thus, there is a beauty premium. However, within the context of sports, little is known about consumer preferences concerning athletes’ physical attractiveness. In this study, we analyze 622 live tennis matches from 66 Grand Slam tournaments between 2000 and 2016, examining the relationship between attractiveness, measured by tennis players’ facial symmetry, and TV-viewership. We show that facial symmetry plays a positive role for female matches while there is no significant effect for male matches. The effect persists in several sub-sample regressions and robustness checks. Our results have important implications for managers in the field of sports. TV-broadcasters will likely acknowledge additional revenue potential from advertising due to increased viewership and change their programming accordingly. We contribute to the sports management and economics literature in that we introduce a new method to measure facial symmetry and show that physical attractiveness plays a positive role in tennis TV-viewership.","PeriodicalId":395403,"journal":{"name":"Applied Communication eJournal","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121933720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Technique to Measure Students’ Mental Approach using Web and Game Based E-Learning Application","authors":"A. Jumani, M. A. Memon, M. A. Kartio","doi":"10.33166/AETIC.2018.03.003","DOIUrl":"https://doi.org/10.33166/AETIC.2018.03.003","url":null,"abstract":"With the advent of E-Learning (Electronic Learning) and M-Learning (Mobile Learning), many educational software or tools have been developed, a major part of which are game-based applications. Even though, most of which are freely available on the web, there are only few intuitions make practical and effective use of these learning applications. Because these applications utilises various elements of multimedia such as audio, video, image and animation, they help visualise the learning materials and hence have higher span of at attention. To investigate the effect of web and game based E-Learning and M-Learning, an experiment was conducted amongst the students of three different schools in Pakistan and the results were analysed. The results of our research reveal that utilisation of such web and game based learning tools are much more effective compared to the traditional teaching methods without applying any ICT (Information and Communication Technology) tools.","PeriodicalId":395403,"journal":{"name":"Applied Communication eJournal","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126480163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What Drives Endorsement Earnings for Superstar Athletes?","authors":"Daniel Rascher, Terence Eddy, Giseob Hyun","doi":"10.18666/JASM-2017-V9-I2-7997","DOIUrl":"https://doi.org/10.18666/JASM-2017-V9-I2-7997","url":null,"abstract":"Athletes’ endorsement earnings receive significant attention in the trade/popular press, but the academic literature on this issue is sparse. Thus, the purpose of the study was to examine factors that drive variation in endorsement earnings. Resulting analyses indicated the Positive Q Score measure (likability) was worth about $750,000–$1 million for each unit of the scale, while the Negative Q Score measure was statistically insignificant. One unit increases in Exposure and Familiarity were worth roughly $600,000 and $200,000, respectively. These findings can be used by athletes, agents, and sponsors to determine estimates, or fair-market value, for endorsement deals. Subscribe to JASM","PeriodicalId":395403,"journal":{"name":"Applied Communication eJournal","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134366258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can Video Games Affect Children's Cognitive and Non-Cognitive Skills?","authors":"Agne Suziedelyte","doi":"10.2139/ssrn.2140983","DOIUrl":"https://doi.org/10.2139/ssrn.2140983","url":null,"abstract":"The aim of this paper is to investigate whether there is a causal relationship between video game playing and children's cognitive and non-cognitive skills. According to the literature, video games have a potential to improve children's cognitive abilities. Video games may also positively a ect such non-cognitive skills as the ability to sustain attention and pro-social behavior. On the other hand, there are concerns that video games can teach children to behave aggressively. The Child Development Supplement to the Panel Study of Income Dynamics is used for the analysis. The key advantages of this data set are its panel nature, which allows addressing the endogeneity of video game playing, and the time diary component, which provides a reliable measure of children's video game time. I nd that video game playing has a positive statistically signi cant e ect on some of the cognitive skills. More speci cally, an increase in video game time is found to improve children's ability to solve problems. There is no statistically signi cant effect of video game playing on children's reading skills, once other variables are held fixed. The findings of this study support the hypothesis that video game playing may improve certain non-cognitive skills. Moreover, there is no evidence that video game playing increases aggressiveness in children.","PeriodicalId":395403,"journal":{"name":"Applied Communication eJournal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127897903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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