{"title":"THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND PERCEIVED QUALITY TOWARD CUSTOMER PURCHASE DECISION AT LAZADA ONLINE RETAIL COMPANY","authors":"Genesis Sembiring Depari, Natasya Ginting","doi":"10.48042/jurakunman.v15i1.84","DOIUrl":"https://doi.org/10.48042/jurakunman.v15i1.84","url":null,"abstract":"Penelitian ini bertujuan untuk melihat pengaruh online customer review dan perceived quality terhadap keputusan pembelian pelanggan di Lazada. Data kuesioner disebarkan kepada 100 pengguna Lazada yang berdomisili di Medan dan Jakarta yang pernah bertransaksi di Lazada minimal satu kali. Metode yang digunakan adalah metode non-probabilitas dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa online customer review dan perceived quality berpengaruh positif terhadap keputusan pembelian pelanggan di perusahaan Lazada.","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131567265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Peningkatan Penjualan Produk Melalui Pendekatan Unique Selling Point Dalam Menunjang Eksistensi Bisnis HNI HPAI","authors":"A. Kusumastuti","doi":"10.48042/jurakunman.v15i1.88","DOIUrl":"https://doi.org/10.48042/jurakunman.v15i1.88","url":null,"abstract":"Unique Selling Point (USP) is the uniqueness of a business (product), this uniqueness is different with the other types of business and product. This research aims to determine the marketing strategy of unique selling point (USP) carried out by HNI products in creasing their sales so that consumers do not switch to the product competitor company’s. This type of research uses descriptive analysis. The result show that the unique selling point of HNI product through promotion activities using book catalog, brochures, x-banner, website HNI, and whatsapp group in promoting and describing the content of each product that has been certified halal and product price in accordance with market condition.","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115161188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON IPHONE PURCHASE DECISIONS IPHONE IN THE CITY OF SURABAYA","authors":"Aufa Izzuddin Baihaqi","doi":"10.48042/jurakunman.v15i1.100","DOIUrl":"https://doi.org/10.48042/jurakunman.v15i1.100","url":null,"abstract":"Abstract The number of smartphone products that enter the market for sale today makes consumers make several considerations when choosing a smartphone. One of them is to think about practicality in carrying out daily activities using the smartphone. The purpose of this study was to determine the effect of price and product quality variables on purchasing decisions for iphone products in the city of Surabaya. The research method is to use a quantitative approach. The research conducted by the researcher refers to the use and measurement of the linkert scale which is calculated from 1 to 5. The number of samples used is 104 samples. The data analysis test used in this study refers to the multiple linear regression test. Based on the results of research that has been carried out by researchers, there are several conclusions. First, the results of this study have shown that there is a positive and significant influence between the price variables on purchasing decisions. Second, the product quality variable has a positive and significant influence on the purchasing decision variables. The three variables of price and product quality simultaneously have a positive and significant influence on the purchasing decision variables. Keywords: Price, Product Quality, and Purchase Decision ","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130306207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH GOOD CORPORATE GOVERNANCE ( DEWAN DIREKSI, DEWAN KOMISARIS, DAN KOMITE AUDIT ) TERHADAP PROFITABILITAS","authors":"Thorman Lumbanraja","doi":"10.48042/jurakunman.v14i2.80","DOIUrl":"https://doi.org/10.48042/jurakunman.v14i2.80","url":null,"abstract":"ABSTRAK \u0000 \u0000Penelitian ini dilakukan untuk mengetahui apakah good corporate governance memiliki pengaruh signifikan terhadap profitabilitas perusahaan manufaktur sektor barang dan konsumsi yang terdaftar di Bursa Efek Indonesia pada tahun 2019. Pada penelitian ini variabel good corporate governance diproksikan dengan ukuran dewan komisaris, dewan direksi dan komite audit. Sedangkan variabel profitabilitas diproksikan dengan ROA (Return on Asset) dan ROE (Return on Equity). Sampel yang digunakan sebanyak 51 perusahaan dengan metode purposive sampling. \u0000Metode analisis data yang digunakan yaitu analisis statistik deskriptif dan uji asumsi klasik sedangkan hipotesisnya diuji dengan menggunakan analisis regresi linear berganda. Hasil yang diperoleh atas penelitian ini yaitu bahwa dewan komisaris berpengaruh positif dan tidak signifikan terhadap ROA namun berpengaruh positif dan signifikan terhadap ROE, dewan direksi berpengaruh negatif dan tidak signifikan terhadap ROA dan ROE serta komite audit berpengaruh positif dan tidak signifikan terhadap ROA dan ROE. Secara simultan dewan komisaris, dewan direksi dan komite audit berpengaruh signifikan terhadap ROA dan ROE. \u0000 \u0000Kata Kunci: Good Corporate Governance, Dewan Komisaris, Dewan Direksi, Komite Audit, Return on Asset dan Return on Equity.","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114996758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH KOMITMEN ORGANISASI DAN MOTIVASI TERHADAP KINERJA PEGAWAI PT. PANIN Tbk MEDAN","authors":"Hendri - Sembiring","doi":"10.48042/jurakunman.v14i2.77","DOIUrl":"https://doi.org/10.48042/jurakunman.v14i2.77","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh komitmen organisasi dan motivasi terhadap kinerja pegawai pada PT. Panin Bank Tbk Medan sampel penelitian seluruh karyawan Divisi Retail Lending Marketing pada PT. Panin Bank Tbk – Medan yang berjumlah 32 orang Penelitian ini menggunakan metode penelitian deskriptif kuantitatif pengujian dalam penelitian ini menggunakan analisis regresi linier berganda. Kesimpulan menunjukkan secara parsial simultan dan komitmen organisasi dan motivasi berpengaruh signifikan terhadap kinerja pegawai pada PT. Panin Bank Tbk Medan. \u0000Kata kunci : Komitmen Organisasi, Motivasi, Kinerja Pegawai","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131835347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS HUBUNGAN MODAL KERJA DENGAN NET PROFIT MARGIN PT. BASILAM INDAH KABUPATEN BATUBARA","authors":"Eva Sriwiyanti","doi":"10.48042/jurakunman.v14i2.79","DOIUrl":"https://doi.org/10.48042/jurakunman.v14i2.79","url":null,"abstract":"Abstract \u0000This study aims to analyze the relationship between working capital and net profit margin. Descriptive quantitative method where quantitative data that has been processed, the results are described in sentences. The data analysis technique used is quantitative descriptive analysis with reference to the calculation results of working capital and net profit margin. The results of this study indicate that the value of the Current Ratio (CR) in 2017 is 2.4%. in 2018 the value of the Current Ratio (CR) increased to 3.8%. Then in 2019 the Current Ratio (CR) value again increased to 7.6%. The difference in the Current Ratio (CR) value from 2017 to 2018 is 1.4%. The difference in the Current Ratio (CR) value from 2018 to 2019 is 3.8%. This means that the value of the Current Ratio (CR) has increased every year. \u0000The value of Net Profit Margin (NPM) in 2017 is 6%. In 2018 the Net Profit Margin (NPM) value increased to 7%. Then in 2019 the Net Profit Margin (NPM) value again increased to 8%. The difference in the value of the Net Profit Margin (NPM) from 2017 to 2018 is 1%. The difference in the value of the Net Profit Margin (NPM) from 2018 to 2019 is 1%. This means that the value of Net Profit Margin (NPM) has increased every year. \u0000 \u0000Keywords : Modal Kerja; Net Profit Margin,","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133758549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGAMBILAN KEPUTUSAN INVESTASI SAHAM DENGAN ANALISIS FUNDAMENTAL MELALUI PENDEKATAN PRICE EARNING RATIO (PER) (STUDI PADA SAHAM-SAHAM PERUSAHAAN YANG TERDAFTAR DI INDEKS LQ45 PERIODE 2016-2018","authors":"Adat Muli Peranginangin","doi":"10.48042/jurakunman.v14i2.78","DOIUrl":"https://doi.org/10.48042/jurakunman.v14i2.78","url":null,"abstract":"ABSTRAK \u0000 \u0000Penelitian ini bertujuan untuk memberikan saran kepada investor dan masyarakat yang berencana menginvestasikan uangnya kedalam pasar modal dan berharap investor selalu menghitung nilai saham sebelum mengambil keputusan dalam berinvestasi. Dalam menilai saham dapat dilakukan dengan menganalisis internal maupun secara eksternal perusahaan. Analisis saham yang digunakan adalah analisis fundamental dimana berfokus pada analisis internal perusahaan. Dengan demikian hal ini selaras dengan tujuan untuk mengetahui gambaran kinerja keuangan perusahaan dan mengetahui kewajaran saham menggunakan price earning ratio. Dalam memilih sampel penelitian pada perusahaan yang terdaftar di Indeks LQ45 pada tahun 2016 – 2018 dengan metode purposive sampling dari populasi sejumlah 59 saham perusahaan diambil sampel sejumlah delapan perusahaan, yaitu AKR Corporindo Tbk, Astra International Tbk, Bank Central Asia Tbk, Indofood CBP Sukses Makmur Tbk, Indofood Sukses Makmur Tbk, Surya Citra Media Tbk, United Tractors Tbk, Unilever Indonesia Tbk. Adapun metode dalam melakukan analisis perusahaan menggunakan metode pendeketan Price Earning Ratio. Hasil dari penelitian menunjukan bahwa pada delapan saham perusahaan yang dijadikan sampel penelitian menghasilkan berbeda-beda kondisi empat perusahaan mengalami kondisi Undervalued, tiga perusahaan lainnya mengalami kondisi Overvalued dan satu perusahaan terahkir mengalami kondisi Correctly valued. \u0000 \u0000Keyword : Investasi Analisis Fundamental,Price Earning Ratio, Indeks LQ45, Keputusan investasi","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"141 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128974490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH INTERAKSI ANTARA TOTAL QUALITY MANAGEMENT DENGAN SISTEM PENGUKURAN KINERJA DALAM SISTEM PENGHARGAAN TERHADAP KINERJA MANAJERIAL (Studi Empiris pada Telkom Sumatera Utara)","authors":"N. Limbong","doi":"10.48042/jurakunman.v14i2.76","DOIUrl":"https://doi.org/10.48042/jurakunman.v14i2.76","url":null,"abstract":"Penelitian ini bertujuan untuk menguii pengaruh variable system pengukuran, sistem penghargaan, TQM, interaksi TQM dengan sistem pengukuran kinerja dan interaksi TQM dengan sistem penghargaan terhadap kinerja managerial PT. Telkom Sumatera Utara, penelitian ini merupakan replikasi dari penelitian Narsa dan Yuniawati (2013), Penelitian ini menggunakan pendekatan kuantitatif dengan desain survey. Responden adalah senior manajer dan staf dengan sampel berjumlah 54 orang dari total populasi 90 orang. Teknik analisis data untuk menguji hipotesis adalah regresi linier berganda. Hasil pengujian menyatakan bahwa gagal menolak Ho5, artinya interaksi sistem penghargaan (X2) dengan TQM (X3) pengaruhnya tidak signifikan terhadap kinerja manajerial. Sedangkan lima hipotesis lainnya terbukti. \u0000 \u0000Kata kunci: TQM, sistem pengukuran kinerja, sistem penghargaan ,dan kinerja \u0000 manajerial.","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122798890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS PENGARUH UKURAN PERUSAHAAN, KUALITAS AUDITOR, PROFITABILITAS, DAN LIKUIDITAS TERHADAP OPINI GOING CONCERN PADA PERUSAHAAN JASA YANG TERCATAT DI BURSA EFEK INDONESIA PERIODE 2016-2018","authors":"Daniel N.I Simanjuntak","doi":"10.48042/jurakunman.v14i2.75","DOIUrl":"https://doi.org/10.48042/jurakunman.v14i2.75","url":null,"abstract":"ABSTRACT \u0000 The purpose of this study is to analyse the effects of company size, auditor’s quality, profitability and liquidity on going concern opinion of the service companies listed on Indonesia Stock Exchange in the period of 2016 to 2018. \u0000 This study is a quantitative research with causal comparative method and used secondary data. The population in this study covers all sectors of the service companies listed on Indonesia Stock Exchange which amounted 417 companies. There are 33 (thirty three) companies used as samples in this study, with the purposive sampling as the sampling technique and logistic regression for the data analysis. \u0000 The results of this study indicates that auditor’s quality and liquidity have negative effect and significant on acceptance of going concern opinion with the significance level are 0,014 and 0,010. Meanwhile, company size has positive effect but not significant and profitability has negative effect but not significant to the acceptance of going concern opinion with the significance level are 0,555 and 0,431. And simultaneously independent variables such as company size, auditor’s quality, profitability, and liquidity are all having significant affect on dependent variable which is going concern opinion with the significance level of 88% with the rest of 12% affected by other variables apart from the research.","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122327571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PADA PERUSAHAAN PT. SEKAR LAUT, TBK","authors":"Adat Muli Peranginangin, Anggi Stella Manurung","doi":"10.48042/jurakunman.v13i2.53","DOIUrl":"https://doi.org/10.48042/jurakunman.v13i2.53","url":null,"abstract":"ABSTRAK \u0000 \u0000Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kondisi keuangan perusahaan bila dilihat dari rasio likuiditas, rasio solvabilitas dan rasio profitabilitas dan untuk mengetahui bagaimana kinerja perusahaan bila dilihat dari analisis laporan keuangan tersebut pada perusahaan PT. Sekar Laut, Tbk. Dalam penelitian ini penulis menggunakan metode deskriptif dan data yang digunakan dalam penelitian ini adalah data kuantitatif. Sumber data diperoleh dari laporan keuangan perusahaan PT. Sekar Laut, Tbk dari tahun 2016-2018 yang terdaftar di Bursa Efek Indonesia dengan mengakses www.idx.co.id. Dari hasil penelitian menunjukkan bahwa rasio likuiditas PT. Sekar Laut, Tbk pada tahun 201 6-2018 berada dibawah standar industri karena perusahaan belum mampu dalam mengelolah aktiva lancarnya dengan maksimal, sehingga hutang lancar perusahaan lebih besar dari aktiva lancar yang dimiliki perusahaan. Rasio solvabilitas dari tahun 2016-2018 dilihat dari rasio hutang terhadap aktiva dan rasio hutang terhadap modal dibawah standar industri atau tidak solvable karena perusahaan belum mampu mengelolah aktiva dan modal yang dimiliki dengan maksimal, sehingga hutangnya lebih besar dari aktiva yang dimiliki. Dan rasio profitabilitas tahun 2016-2018 menurun dan tidak efisien karena masih dibawah standar industri karena beban pokok penjualan dan biaya-biaya lainnya terlalu besar, sehingga laba yang diperoleh semakin kecil. Dengan demikian dapat disimpulkan bahwa kinerja PT. Sekar Laut, Tbk kurang baik. \u0000 \u0000Kata Kunci: Rasio Likuiditas, Rasio Solvabilitas, Rasio Profitabilitas dan Kinerja Perusahaan","PeriodicalId":386943,"journal":{"name":"Jurakunman (Jurnal Akuntansi dan Manajemen)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125588512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}