THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON IPHONE PURCHASE DECISIONS IPHONE IN THE CITY OF SURABAYA

Jurakunman (Jurnal Akuntansi dan Manajemen) Pub Date : 2022-02-14 DOI:10.48042/jurakunman.v15i1.100

Aufa Izzuddin Baihaqi

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Abstract

Abstract The number of smartphone products that enter the market for sale today makes consumers make several considerations when choosing a smartphone. One of them is to think about practicality in carrying out daily activities using the smartphone. The purpose of this study was to determine the effect of price and product quality variables on purchasing decisions for iphone products in the city of Surabaya. The research method is to use a quantitative approach. The research conducted by the researcher refers to the use and measurement of the linkert scale which is calculated from 1 to 5. The number of samples used is 104 samples. The data analysis test used in this study refers to the multiple linear regression test. Based on the results of research that has been carried out by researchers, there are several conclusions. First, the results of this study have shown that there is a positive and significant influence between the price variables on purchasing decisions. Second, the product quality variable has a positive and significant influence on the purchasing decision variables. The three variables of price and product quality simultaneously have a positive and significant influence on the purchasing decision variables. Keywords: Price, Product Quality, and Purchase Decision

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价格和产品质量对iPhone购买决策的影响泗水市的iPhone

今天进入市场销售的智能手机产品的数量使消费者在选择智能手机时需要考虑几个因素。其中之一是考虑使用智能手机进行日常活动的实用性。本研究的目的是确定价格和产品质量变量对泗水市iphone产品购买决策的影响。研究方法是采用定量方法。研究者进行的研究是指使用和测量链接量表，该量表从1到5计算。使用的样本数量为104个样本。本研究使用的数据分析检验为多元线性回归检验。根据研究人员进行的研究结果，有几个结论。首先，本研究的结果表明，价格变量对购买决策有显著的正向影响。第二，产品质量变量对采购决策变量具有显著的正向影响。价格和产品质量三个变量同时对采购决策变量具有显著的正向影响。关键词:价格，产品质量，采购决策

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Jurakunman (Jurnal Akuntansi dan Manajemen)

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