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Localisation Training in Spain and Beyond: Towards a Consensus on Content and Approach 西班牙及其他地区的本地化培训:在内容和方法上达成共识
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.128626
María del Mar Sánchez Ramos, Jesús Torres del Rey, Lucía Morado Vázquez
{"title":"Localisation Training in Spain and Beyond: Towards a Consensus on Content and Approach","authors":"María del Mar Sánchez Ramos, Jesús Torres del Rey, Lucía Morado Vázquez","doi":"10.7146/hjlcb.vi62.128626","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.128626","url":null,"abstract":"Since localisation emerged in the 1980s as an activity linked to the software industry, its evolution has gone hand in hand with technological advances. In the globalised market of the 21st century, an ever-increasing range of digital products must be localised. While academic institutions are aware of how the insatiable demand for localisation is affecting the translation industry, there is no consensus regarding what courses on localisation should teach and how they should teach it. This article reports the findings of a survey-based study that adopted a descriptive-interpretive methodology to collect both quantitative and qualitative data from a group of 16 localisation trainers teaching on undergraduate translation courses in Spanish universities. The results reinforce the finding of an earlier unpublished study by the same authors (AUTHOR 2018) that localisation training is keeping pace with technological evolution. In addition, respondents noted that one of their main challenges is finding authentic teaching materials and recommended closer collaboration between academia and the localisation industry.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77604714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Revision of Business Content on Corporate Social Responsibility 修订企业社会责任业务内容
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.132262
Alessandra Rossetti, L. Van Waes
{"title":"Revision of Business Content on Corporate Social Responsibility","authors":"Alessandra Rossetti, L. Van Waes","doi":"10.7146/hjlcb.vi62.132262","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.132262","url":null,"abstract":"With more and more people interested in how sustainable and socially responsible companies are, the comprehensibility of content on corporate social responsibility (CSR) has become paramount. Producing easy-to-read business content – either by writing it from scratch or revising it – is a cognitively demanding undertaking, especially for second-language non-professional writers. Both formal training and sustained practice can help writers build expertise and, in turn, be considerate of their intended audience. In particular, research on the impact of training has usually yielded positive results when examining the texts produced following specific instruction. However, the extent to which training has a positive effect on the process of writing and revision is still under-researched, especially in second language. To address this gap, we report on an experimental study that examines the impact of reader-oriented training on the cognitive effort experienced by 47 second-language university students when revising CSR content. We adopted a pre-test post-test design, and we used keystroke logging and retrospective interviews to collect data on students' pausing behaviour, use of online sources, and strategies to approach the revision task. Our training seemed to reduce the cognitive effort linked with lexical choices. Furthermore, it provided some students with procedural knowledge on how to approach the revision task in a more efficient way. We also observed a general tendency to rewrite (rather than revise) CSR content despite the higher cognitive effort required by rewriting. We discuss implications for training, limitations, and future research avenues.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86106666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reading English Texts through Telegram App: Indonesian Vocational Students’ Perceptions 通过Telegram App阅读英语文本:印尼职校学生的认知
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.128116
D. Suci, Y. Basthomi, B. Cahyono, M. Anugerahwati, Faradila Masuara, Merliyani Putri Anggraini
{"title":"Reading English Texts through Telegram App: Indonesian Vocational Students’ Perceptions","authors":"D. Suci, Y. Basthomi, B. Cahyono, M. Anugerahwati, Faradila Masuara, Merliyani Putri Anggraini","doi":"10.7146/hjlcb.vi62.128116","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.128116","url":null,"abstract":"This study investigates how the students perceive the use of Telegram on their reading comprehension. For this purpose, 104 students in an Indonesian vocational school who are from various majors are selected to fulfil an online questionnaire about Telegram acceptance for learning English. Then, its result is compared to the score of students’ reading comprehension. For its validity of reading comprehension achievement, this study employs construct validity of the reading text that the English teacher gives. Accordingly, this study reveals a weak correlation between how the students perceive the use of Telegram and the students’ reading comprehension. It is signified by the correlation between the two variables of interest .364 which is significant at the .000 level. It indicates that the student’s perception and the reading comprehension for this set of data are significant but in a weak relationship. This may be caused by the reading strategy, reading text that is not exactly valid and Telegram function which comprises merit and demerit.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75764352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Standardising Fatherhood through Discourse 通过话语规范父亲
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.129703
A. Bamford
{"title":"Standardising Fatherhood through Discourse","authors":"A. Bamford","doi":"10.7146/hjlcb.vi62.129703","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.129703","url":null,"abstract":"A current trend in multinational corporations (MNCs) is a strong focus on diversity management in order to attract and retain talent. The present study investigates the linguistic manifestation and justification of a very recent company policy intended to facilitate this trend, viz., global paternity leave. The study represents an attempt at contributing to the linguistic turn in organisational studies. As a theoretical point of departure, strategic communication and the socio-political and business context for parental leave are discussed. Tools from systemic functional linguistics are then applied as methods to investigate the communication strategies employed when introducing the new family leave policy in four MNCs headquartered in the UK and Norway, respectively. The material consists of a set of texts on global paternity leave produced by the four companies. The analysis identifies similarities as well as differences between the British and Norwegian companies in how the new global leave policy is presented. The findings demonstrate a tension between focussing on gender equality and on inclusion in the justification of the new measure intended to support the MNCs’ diversity management efforts. The study thus shows how language performs ideological work within corporate communication.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77565881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Source First or Target First? Insight into the Order of Reading in Revision Using In-depth Interviews 源优先还是目标优先?用深度访谈透视复习中的阅读顺序
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.128664
Aurélien Riondel
{"title":"Source First or Target First? Insight into the Order of Reading in Revision Using In-depth Interviews","authors":"Aurélien Riondel","doi":"10.7146/hjlcb.vi62.128664","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.128664","url":null,"abstract":"While revision procedures have been studied in some detail in the literature on revision, the question of the order of reading during bilingual revision has hardly been investigated. This article explores this issue by analysing in-depth interviews conducted in Switzerland with translators in different professional contexts. It discusses the practices described in the interviews and analyses the reasons given by the participants for choosing their method. It shows that both orders of reading are well represented in the dataset: 10 participants read the source first during the bilingual check, 9 read the target first, and only 3 alternate between both orders. No pattern was found according to sector activity or languages, but trends emerge at the level of translation departments. The justifications provided by translators appear very similar: all participants who read the source first stated they seek to better spot discrepancies in meaning, whereas participants who read the target first indicated they want to avoid interferences between the languages or better appreciate the readability or correctness of the target language.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86451414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Comunicación especializada y divulgación en la red. Aproximaciones basadas en Corpus 网络上的专门沟通和传播。基于语料库的方法
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.132644
Pedro A. Fuertes Olivera
{"title":"Comunicación especializada y divulgación en la red. Aproximaciones basadas en Corpus","authors":"Pedro A. Fuertes Olivera","doi":"10.7146/hjlcb.vi62.132644","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.132644","url":null,"abstract":"","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91089808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Die "hyggeligen" Dänen und die arroganten Deutschen 他们的丹麦人生气和傲慢的德国人
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.128849
Anne Marie Hulgaard
{"title":"Die \"hyggeligen\" Dänen und die arroganten Deutschen","authors":"Anne Marie Hulgaard","doi":"10.7146/hjlcb.vi62.128849","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.128849","url":null,"abstract":"The “hyggelige” Danes and the arrogant Germans – Communicative Differences as a Consequence of National Stereotypes? \u0000The aim of this article is to discuss why German students code switch between German and Danish in a more appropriate way than their Danish fellow students do. The data consist of approximately 230 emails written by 40 German and Danish students enrolled in the Cross-Border Study Programme at the University of Southern Denmark and Europa-Universität Flensburg. A reason for this difference in ability to switch code can be explained by the students’ stereotypes about their own group as auto stereotypes and about the others as hetero stereotypes. In general, Danish auto stereotypes are very positive contrary to the negative hetero stereotypes of the Germans. Because of this, the Danish students seem to think that it is acceptable to use Danish communication structures even though they know that the chosen formulation will not be seen as appropriate German by their German professors.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74595776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Encoding Memory through Multimodality in Modern-Day Memorial Museums 现代纪念博物馆的多模态记忆编码
Hermes (Denmark) Pub Date : 2022-12-12 DOI: 10.7146/hjlcb.vi62.127015
G. Ghazaryan, Steven Donatelle
{"title":"Encoding Memory through Multimodality in Modern-Day Memorial Museums","authors":"G. Ghazaryan, Steven Donatelle","doi":"10.7146/hjlcb.vi62.127015","DOIUrl":"https://doi.org/10.7146/hjlcb.vi62.127015","url":null,"abstract":"The article is devoted to the use of technology in memorial museums, particularly in those related to genocide. \u0000The authors use a multidisciplinary theoretical framework using a diverse toolkit from Semiotics, Communication Studies, and Philosophy to explain the benefits and dangers of implementing technology in a memorial museum. The framework makes particular use of Peirce’s idea of unlimited semiosis, Eco’s considerations about the multiplicity of meanings and the “open text”, the existence of not one but two narratives in museums—especially in memorial museums—and Heidegger’s writings on technology especially enframing and revealing which are invoked in order to explain the  interplay between technology and memory.  \u0000Being based in Yerevan, Armenia, the authors formulate their ideas with the Armenian Genocide Museum Institute (AGMI) in mind. This results in practical recommendations of how technology could be implemented in modern-day memorial museums, and identifies the benefits and dangers that must be kept in mind when doing so. \u0000The specific subject matter of the AGMI plays a part in how this discourse evolves and the framework is assembled through an exploration of the term genocide, the historical events and artifacts that are presented in the museum and the current setup of the museum.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"86 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74015266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Application of Nominal Group Technique (NGT) in Evaluating the Usability of E-learning 名义群技术（NGT）在电子学习可用性评价中的应用
Hermes (Denmark) Pub Date : 2021-10-31 DOI: 10.47254/w516bf97
Amani Nawi, Nurkhamimi Zainuddin, Lubna Rahman
{"title":"The Application of Nominal Group Technique (NGT) in Evaluating the Usability of E-learning","authors":"Amani Nawi, Nurkhamimi Zainuddin, Lubna Rahman","doi":"10.47254/w516bf97","DOIUrl":"https://doi.org/10.47254/w516bf97","url":null,"abstract":"The Nominal Group Technique (NGT) is a structured process to gather information from a group for their priority setting. This technique is very useful and effective in generating a large number of new ideas to solve problems specifically in e-learning courses. The researchers have conducted this technique in the final phase of their research about the development of web-based activities in learning Arabic collocation and identify the usability of that application. Therefore, this article has two purposes: (1) discussing what Modified NGT is and how to implement it as evaluation tool in e-learning application; and (2) describing the findings of usability evaluation using this technique by providing qualitative data generated during a workshop led by the researchers. This study contributes detail procedures to the researchers and learning material designers by drawing a proposed rule for evaluating educational products in terms of their usability.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"4 2","pages":"114-133"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://journal.umk.edu.my/index.php/insaniah/article/download/1797/1065","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147901382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Language and Brand 语言与品牌
Hermes (Denmark) Pub Date : 2021-07-02 DOI: 10.7146/hjlcb.vi61.127925
Elena De la Cova
{"title":"Language and Brand","authors":"Elena De la Cova","doi":"10.7146/hjlcb.vi61.127925","DOIUrl":"https://doi.org/10.7146/hjlcb.vi61.127925","url":null,"abstract":"The language used in a product or service has an extraordinary impact on the creation of its brand and on its online success. As localization is a key aspect of a globalized business, attention should be given to the localization of brand language to ensure global consistency. This study explores brand language localization problems in an online help corpus. Specifically, it analyzes the problems posed by the localization of brand names and terms in the pre-translation phase, following Nord’s pre-translation text analysis theory (2012). The main objective of the study is to understand the nature of identified brand language problems (professional purposes) and examine them (research purposes). The method implemented is a qualitative, interpretative analysis of a monolingual corpus in English comprising representative extracts from the Dropbox and Google Drive Online Help systems. The study is part of a wider research project exploring the concept of localization problems in online help localization.","PeriodicalId":38609,"journal":{"name":"Hermes (Denmark)","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75971783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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