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Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth最新文献

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From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being 从旁观者到所有者:向利益相关者推销可持续性所有权，以确保我们未来的福祉
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n9
C. Bhattacharya
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引用次数: 0
Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions 众筹:众筹平台及其对传统营销功能的颠覆
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n15
Yee Heng Tan, S. Reddy
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引用次数: 0
Conscious Marketing: Meaning and Application 有意识营销:意义与应用
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n40
Gary Ottley, Nada Nasr Bechwati, R. Sisodia
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引用次数: 0
Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact 品牌管理者能应对假新闻吗?真实与后事实时代的营销资产
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n29
P. Berthon, Ivan Fedorenko, L. Pitt, Sarah Lord Ferguson
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引用次数: 1
Reflections on Jagdish Sheth: A Marketing Role Model 对Jagdish Sheth的反思:一个营销榜样
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n47
L. Berry
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引用次数: 0
Jagdish Sheth: Heart of Marketing Jagdish Sheth:营销之心
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n48
Ruth N. Bolton
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引用次数: 0
Jag Sheth: Thanks to a True Giant! 捷格·谢思:感谢一个真正的巨人!
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n50
Gary L. Frazier
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引用次数: 0
Integrating Social Media in Marketing Research Courses 将社交媒体整合到营销研究课程中
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n36
N. Malhotra, S. Burgess
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引用次数: 0
Innovating the Customer Experience 创新客户体验
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n18
Ruth N. Bolton
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引用次数: 0
Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid 在金字塔底层建立可持续发展和具有社会影响力的企业
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n8
Amitava Chattopadhyay
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引用次数: 2
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