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Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact

Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI:10.4135/9789353287733.n29
P. Berthon, Ivan Fedorenko, L. Pitt, Sarah Lord Ferguson
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品牌管理者能应对假新闻吗?真实与后事实时代的营销资产
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Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
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