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Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth最新文献

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Influence of Technology and Data on Customized Marketing Strategy 技术和数据对定制营销策略的影响
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n31
Vikas Kumar, D. Ramachandran
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引用次数: 8
Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart 向一位才华横溢、胸怀宽广的永恒学者致敬
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n56
A. Parasuraman
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引用次数: 0
Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar 贾格迪什博士:仆人式领袖学者，乐于助人的学者，精力充沛的学者，教师学者和谦逊的学者
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n62
Rajan Varadarajan
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引用次数: 0
Jag Sheth: Tribute to a Game Changer jagsheth:致敬游戏改变者
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n54
R. Lutz
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引用次数: 0
Sustainability as a Key Component of Marketing Strategy: A Societal Approach 可持续性作为营销策略的关键组成部分:一种社会方法
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n10
M. Gabriel
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引用次数: 2
Should Government Regulate Questionable Goods and Services? 政府应该监管有问题的商品和服务吗?
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n5
P. Kotler
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引用次数: 3
How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today 人工智能、混合现实和区块链技术如何以及为什么会改变我们今天所知道的营销
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n32
Denish Shah, Emily Shay
{"title":"How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today","authors":"Denish Shah, Emily Shay","doi":"10.4135/9789353287733.n32","DOIUrl":"https://doi.org/10.4135/9789353287733.n32","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127725050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor 贾格迪什·谢斯:一个活生生的传奇，我的导师，导师和仁慈的恩人
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n58
Atul Parvatiyar
{"title":"Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor","authors":"Atul Parvatiyar","doi":"10.4135/9789353287733.n58","DOIUrl":"https://doi.org/10.4135/9789353287733.n58","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130553650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are You Ready for Relationship Marketing? It is a Business Challenge 你准备好进行关系营销了吗?这是一个商业挑战
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n27
C. Grönroos
{"title":"Are You Ready for Relationship Marketing? It is a Business Challenge","authors":"C. Grönroos","doi":"10.4135/9789353287733.n27","DOIUrl":"https://doi.org/10.4135/9789353287733.n27","url":null,"abstract":"Relationship marketing has become an established approach to marketing. According to the Nordic School of marketing thought, RM cannot be understood within a conventional marketing framework. RM has to break traditional marketing borders and permeate large parts of the organization. It cannot be managed by a separate marketing department. Based on promise theory and a promise management approach to marketing, a relationship marketing grid which enables the analysis of a firm’s readiness for RM is developed. It is argued that for this RM readiness analysis it is enough to address two key questions, namely “Does the firm know its customers’ processes as well as its own processes?” and “Does the firm understand what its customers’ consider good quality as well as its own view of the quality of its offerings?”.","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134638990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Jagdish Sheth: The Jaguar of Marketing 贾格迪什·谢思:营销界的美洲虎
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI: 10.4135/9789353287733.n63
M. Viswanathan
{"title":"Jagdish Sheth: The Jaguar of Marketing","authors":"M. Viswanathan","doi":"10.4135/9789353287733.n63","DOIUrl":"https://doi.org/10.4135/9789353287733.n63","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123858469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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