Jagdish Sheth:营销之心

Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Pub Date : 1900-01-01 DOI:10.4135/9789353287733.n48

Ruth N. Bolton

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摘要

有多少市场营销学者受到贾格迪什·谢斯博士的影响?没有人能说得清，但我猜想，几乎我们所有人——全世界的人——都被他培养营销学者和学术的努力所感动。捷豹对市场营销科学和实践的贡献是巨大的和众所周知的。因此，在本文中，我将分享我所知道的关于他几十年来推动营销学术的慈善工作。

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Jagdish Sheth: Heart of Marketing

How many marketing academics have been influenced by Dr Jagdish Sheth? No one can say, but my guess is that almost all of us—around the world—have been touched by his efforts to develop marketing scholars and scholarship. Jag’s contributions to marketing science and practice are prodigious and well known. Hence, in this paper, I will share what I know about his decades of philanthropic work advancing marketing scholarship.

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Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

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