Quest Journal of Management and Social Sciences最新文献

{"title":"COVID-19 in Afghanistan: Evaluating Health Vulnerability and Identifying Controlling Mechanism","authors":"Najibullah Omerkhil, Gulfam Sadiq, Nisar Ahmad Kohistani, A. Abidi, Gul Mina Azizi","doi":"10.3126/qjmss.v3i2.41562","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41562","url":null,"abstract":"Background: The insistent range of coronavirus (COVID-19) crisis and its permeation into least developed countries has escalated the bar of countries fragility and susceptibility. Afghanistan is amongst the most affected countries by the COVID-19 pandemic certainly due to its poor health infrastructure and conflict affected demography.\u0000Objective: This study intends to assess the health vulnerability profile and identifying the control mechanism of the north and northeast regions of Afghanistan using the IPCC framework.\u0000Method: A pre-evaluated online questionnaire (Google form) and mobile survey of 361 households distributed in 8 provinces across the both zones to collected the primary data. Exposure, sensitivity and adaptive capacity covered the three main components of vulnerability index, weighing method of Iyenger and Sudershan is used to estimate the fabricate vulnerability index.\u0000Result: The province’s health vulnerability status was classified to the different groups based on beta distribution. Based on the vulnerability index, 62.5% of provinces were highly vulnerable, 25% moderately and 37.5% were least vulnerable.\u0000Conclusion: In north-east region people were highly vulnerable to COVID-19 in terms of sensitivity and exposure, with low copping capacity to cope with COVID-19 pandemic risks compare to the north zone.\u0000Recommendation: Enhancing health and hygiene facilities and a handful of lowcost methods such as strengthen informal safety nets and introducing small-scale regional infrastructure projects, could be most cost effective and viable options.\u0000Originality: The research work is original and has not been published in other publications. As well, no financial support has been received for the study.","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132866281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Market Development Approach: A New Paradigm in Promoting Business Development Services","authors":"Rabindra Neupane","doi":"10.3126/qjmss.v3i2.41586","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41586","url":null,"abstract":" Background: Business Development Service (BDS) market is considered as a paradigm shift to traditional approaches in promoting and delivering enterprise support services. BDS is an internationally recognized tool to achieve economic prosperity through the development of Micro, Small, and Medium Enterprises (MSMEs). Most developed and developing nations are promoting BDS for MSME development and employment generation. Micro-Enterprise Development Program (MEDEP) has initiated the BDS market development approach named as Micro-Enterprise Development (MED) model in Nepal since1998. \u0000Objective: This article is objectively written to analyze and present the MED model, implementation approach, and MEDEP’s strategies for effective BDS delivery; market development; and sustainability. \u0000Method: Secondary as well as primary sources of information have been used to collect data. Secondary data have been triangulated through experts’ opinions. A descriptive methodology has been used while analyzing data. \u0000Result: Apart from ME promotion, this article has also briefly presented how MEDEP has contributed to making an enabling environment for sustainable BDS market development in Nepal. MED model was implemented by MEDEP in 10 districts in its first phase (1998-2003). The model is found successfully implemented in all districts of Nepal till the end of MEDEP’s 4th phase in 2018. It is in the process of being replicated in all 753 Local Governments (LGs). \u0000Conclusion: MEDEP remarkably found highly contributed to the introduction, development, and growth of the BDS market development approach in Nepal by creating more than 132,000 micro-enterprises, developing institutional frameworks and partnerships modality for service delivery, and creating an enabling policy environment. This approach is found well recognized and replicated in some manner by other government, Non-Government and private BDS providing institutions as well.","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115230270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Demand for Financial Service in Capital Market of Nepal","authors":"Ajaya Dhungana, Tej Prasad Devkota","doi":"10.3126/qjmss.v3i2.41538","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41538","url":null,"abstract":"Background: In the contemporary literature, access to finance is well spell-out as the key to development. The supply leading hypothesis asserts that financial deepening contributes to enhancing growth so, the growth of the financial market is regarded as an important infrastructure to influence saving and investment. The Government of Nepal opted for a policy ‘One person one bank account’ in its fiscal policy in 2018/19 (MOF, 2018). Aligning the policy, the Securities Board of Nepal (SEBON) launched the ‘one Nepali one D-mat account’ policy in 2018 to increase the access of the capital market throughout the country. The low-financial literacy base is a major constraint to develop the market, in the other, most of the rural population, still are not equipped with the capital market instrument. In, this background, there is an utmost need to examine the factors contributing the demand for the financial services.\u0000Objective: The primary objective of the study is to access the determinants of the demand for financial services in the capital market of Nepal, considering the supply leading hypothesis.\u0000Method: To examine the determinants of the demand for financial service, we employed the Ordinary Least Square method of regression analysis. The dependent variable employed in this study is the demand for financial services. Level of income, access to finance and financially active provinces have been taken as the independent variable along with the concerned district population. As well, the financial literacy program conducted by the capital market regulator is another major independent variable.\u0000Result: The demand following hypotheses asserts that financial literacy is the key to influence the demand for financial services. It is found that financial literacy programs conducted by the capital market regulator could not explain the demand for financial services in Nepal indicating the weak performance of the program conducted by SEBON. It is found that the number of BFIs, population and financially active provinces are highly significant with the demand for financial services indication the influential role of supply leading hypothesis.\u0000Conclusion: The study concludes that the variables selected to determine the demand for financial services in capital market are appropriate and most of them (population, per capita income, financially active provinces and access to financial services) are significant with the capital market of Nepal. It is observed that the financial literacy programs conducted by the capital market regulator have not contributed in enhancing demand of the financial services in the capital market of Nepal.\u0000Recommendation: The study is focused and based on the capital market of Nepal. Results obtained from this study could not replicate the same in the money market or insurance sector of Nepal. The findings of the study strongly recommend the regulatory body to evaluate and revise its financial literacy programs while in the meantime ur","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122263610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Online Learning during the Covid-19 Pandemic: A Web-Based Survey of Undergraduate Students of Pokhara University, Nepal","authors":"Salina Khatri, S. Gurung, R. Chapagain, Sunita Sharma, Nim Bahadur Dangi","doi":"10.3126/qjmss.v3i2.41579","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41579","url":null,"abstract":"  \u0000 Background: COVID-19 pandemic has forced educational institutions throughout the world to shut, putting academic calendars in jeopardy. To continue the academic activities, most educational institutions have switched to online mode of learning. \u0000Objective: Against this backdrop, the study aims to identify the perception and attitude of the undergraduate students towards e-learning during Covid-19 pandemic, to determine the online learning characteristics of the students across different academic year, and to explore the factors that influence the online learning activities of the students. \u0000Method: The study employed a descriptive cross-sectional research design. The self-administered questionnaire was developed after a thorough assessment of the literature and consultation with topic specialists, and it included demographic information about the research participants, as well as their perceptions and attitudes regarding online classes. The questionnaire was created on Google Forms, and the link was distributed to the students of all the four schools through Viber and Messenger groups. Data was collected online from 300 undergraduate students at Pokhara University in Nepal. Descriptive statistics (frequency, percentage) and inferential statistics were used to examine and interpret the data. The Chi-squared test was employed to analyze the link between the student’s online learning characteristics and academic year. To discover the characteristics that impact online learning activities, exploratory factor analysis was performed. \u0000Result: The results indicated statistically significant association of online learning characteristics of students of different academic year with availability of alternative power source, internet service, digital platform used and availability of basic computer skill and continuation of online class. Majority of the students evinced a positive attitude towards online classes. Online learning was deemed advantageous since it offered learners with flexibility and convenience. Furthermore, teachers devote appropriate time to studying, motivate students to learn, and emphasize student-centered learning. However, students are dissatisfied with the teachers’ online teaching skills owing to a lack of training and familiarity with modern information technology. \u0000Conclusion: The study concluded that although students reported positive attitude towards online classes, there are serious challenges of power backup or alternative power supply, poor connectivity, unfamiliarity of digital platforms and poor ICT skills among students. Teachers need to be trained properly for the effective and productive teaching and learning along with proper handling of digital platforms. The school/ college/ university must have a well-established IT infrastructure for the smooth operation of online classes. \u0000 ","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123008693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Associated With Work-Life Balance of Working Fathers Involved in Small Business Enterprises: Evidence from Kathmandu Valley","authors":"Rocky Mani Shakya, Niranjan Devkota, U. R. Paudel, S. Parajuli","doi":"10.3126/qjmss.v3i2.41564","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41564","url":null,"abstract":" Background: Work-life balance (WLB) can be considered as the systematic management of three important components like work-life conflict, work-life interference and work-life convergence. \u0000Objective: This study tries to examine the work-life balance of the working fathers involved in small business enterprises in Kathmandu valley. \u0000Method: Both descriptive and inferential analysis is used in the study which showed various results. The study adopted the descriptive approach. Respondents were sampled from working fathers in small business enterprises in Kathmandu valley. Non probability sampling technique was used to select 405 respondents. The questionnaire was used for data collection. Descriptive as well as inferential statistics were used for data analysis. \u0000Result: The study found that age, education level, business trainings and income level has positive significant relationship with work-life balance. The finding of this study shows that satisfaction and motivation towards working fathers is important factors for balancing the work-life and family life. \u0000 Conclusion and Recommendation: The paper recommends that there should be inclusive climate in the workplace and policies supporting work-life balance should be forwarded.","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131130552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Enhancing Socio-Economic Rights in the Mashonaland Central Province of Zimbabwe through Fiscal Decentralization: Progress and Challenges","authors":"Paradzai Munyede, Cosmas Chikwawawa, Delis Mazambani","doi":"10.3126/qjmss.v3i2.41585","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41585","url":null,"abstract":" Background: Since 2019, the government of Zimbabwe has been making fiscal transfers to local governments as part of fulfilling the constitutional provisions to improve the socio-economic wellbeing of communities. Despite these transfers, there is limited research that establishes whether the funds are achieving the intended results. \u0000Objective: The main focus of this paper was to assess progress towards the enhancement of the socio-economic rights of communities in the Mashonaland Central province of Zimbabwe through fiscal decentralization. \u0000Method: This paper adopted qualitative methodology and the case study as the design. The Mashonaland Central province was purposively selected as it is one of the regions lagging in terms of development. Data was collected through, documentary analysis and key informant interviews with ten councilors, one Town clerk, nine Chief Executive Officers as well as ten focus group discussions with community members. \u0000Findings: The study noted that since the transfer of funds to local authorities started in 2019, significant progress has been achieved in the fulfillment of socio-economic rights. However, local governments were facing challenges such as the unavailability of an administrative manual to guide them in the implementation of fiscal decentralization, lack of clear funds allocation criteria, untimely and unpredictable distribution of funds, price instability, cumbersome procurement processes and lack of a monitoring and evaluation framework. These challenges were negatively affecting the attainment of the desired goals. \u0000Conclusions and Recommendations: Fiscal devolution has already started paying dividends in enhancing the socio-economic rights of communities in the Mashonaland Central Province of Zimbabwe in key sectors such as water and sanitation, education, healthcare, infrastructure development, governance and administration, and peace and security. There is a need to develop an administrative manual for implementing fiscal devolution, timely disbursement devolution funds, use of virtual meetings in the wake of the Covid- 19 pandemic, integration of monitoring and evaluation mechanisms, and capacity building of local government policymakers and administrators.","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114469436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Financing Devolution in a COVID-19 Environment: The Status of Devolution in Zimbabwe","authors":"Ruvarashe Chigiya Mujeni","doi":"10.3126/qjmss.v3i2.41587","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41587","url":null,"abstract":" Background: The concept of devolution has always presented significant controversy in African unitary states. It is often viewed with inherent suspicion and skepticism based on the lack of mutual trust between the people and the government. While proponents see it as a form of empowerment, resistant groups in society view the decentralization of government powers and responsibilities as a gateway to success. Despite the devolution agenda being a major component of local governance in the Zimbabwean Constitution of 2013, it would not be practically implemented until the new dispensation that rose into power in 2018. However, the coming in of the COVID-19 pandemic has significantly marred the take-off of devolution implementation in Zimbabwe. Whilst COVID-19 cases continue to escalate on the globe, African countries continue to battle not only with the second wave of the pandemic but also with the new COVID-19 variants. Already fragile economies of these countries, the governments were forced to prioritize the national budgets in response to the pandemic; consequently, other social and developmental issues were left behind. \u0000Objective: This study discusses the contemporary status of devolution in Zimbabwe to ascertain the extent of implementation; provide supportive legislation for devolution structures through recommendations; analyze devolution disbursements from 2019 before COVID-19 to date; assess the local authorities’ initial requests versus the disbursements in 2019 and 2020. \u0000Method: The researcher carried out a desk review and followed the principles of case study design by analyzing financial statements, reports and data coming in from the Councils and relevant Government ministries. The meaning was also derived by critically reviewing, organizing and interpreting related information from books and articles published in newspapers and journals. \u0000Result: Despite Section 264(1) of the Constitution providing for devolution of power to the three tiers of the Government, there is no supporting legislature in place as yet to actualize this key element. The Government Budgetary Allocation of 5% is not meeting local authority demands. \u0000Conclusion: The onset of the COVID-19 pandemic in late 2019 reduced the pace of the devolution process because the funds were channeled to fight against the virus. If properly practiced, devolution may be one of the solutions to the development of the Zimbabwean economy since the devolution program is largely founded on the principle of empowering provincial government councils and Local Authorities to spearhead economic and social development projects in their areas by leveraging on local resources. It may also solve issues of corruption in many local councils in Zimbabwe by improving accountability mechanisms, especially where sub governments are permitted to progressively compete with each other to establish innovative ways of delivering public services efficiently and inexpensively. \u0000Implications: The findings","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116393925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nexus Between CO2 Emissions, Energy Use and Economic Growth in Nepal","authors":"S. G.C., N. Adhikari","doi":"10.3126/qjmss.v3i2.41524","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41524","url":null,"abstract":"Background: Economic growth in different economies comes with a cost of environmental degradation. The environment-growth nexus has come to the spotlight since scientists as well as policy-makers point out the threat of climate change and global warming all around the world. Nepal faces problems of pollution day by day raising a question about sustainable growth in the country. Such sustainability can be achieved by exploiting the water resources of the country which can be further used to generate cleaner forms of energy.\u0000Objective: This paper examines the interconnection between environmental degradation and economic growth in Nepal under the Environmental Kuznets curve’s framework and causal framework. These frameworks also incorporate energy variables such as electricity production, electricity and oil consumption at a disaggregated level to understand the energy growth nexus in Nepal.\u0000Method: The Auto-Regressive Distributed Lag model followed by TY Non-Granger Causality tests and variance decompositions are incorporated in the study to examine the EKC hypothesis and the nexus between energy and growth is analyzed through a multivariate framework.\u0000Result: Our result does not show the presence of the EKC hypothesis in the case of Nepal. However, the causal framework indicated that a percentage increase in electricity generation would lead to a reduction in carbon dioxide by 0.7%. The variance decomposition results showed that the impact of CO2 on GDP would decrease with horizons getting longer. On the other hand, the impact of electricity generation on CO2 on was found to be 78% in the longer horizon. \u0000Conclusion: Nepal should harness its potential of generating hydroelectricity to reduce environmental pollution as well as increase economic growth. Substituting the cleaner form of energy such as hydroelectricity can help in reducing the consumption of fossils and fuels as well as help in mitigating the pollution level in Nepal. This will further allow Nepal to be self-reliant since it has huge potential for generating hydroelectricity. ","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116736078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sustainable Energy Development Using Space-Based Solar Power in Indian context","authors":"M. Bhagat, Rose M Joy","doi":"10.3126/qjmss.v3i2.41581","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41581","url":null,"abstract":"Background: Progressive degradation of the environment due to the intervention of humans in the natural processes brought into light the need and the concept of sustainable development. The three pillars of sustainable development are Economic, Social, and Environmental. Sustainability has become one of the important tools to overcome the threats and is the dire need of the hour. This paper illustrates the detailed concept of Space-based solar power (SBSP) which defines the collection of solar energy in outer space and directing it towards the earth using electromagnetic waves. The edge of collecting solar power from space and not by the conventional methods include the strong collection rate and improved collection period. This is mainly because of the absence of the earth’s atmosphere that consists of a lot of external impurities and the decreased effects of reflection and absorption on solar energy on its way to earth.\u0000Objective: To put forward the importance of the use of space-based solar power system in India and to establish how space-based solar power is one of the answers of sustainable energy development for a better future for the country.\u0000Method: The study is based on secondary data. The findings indicate the need for sustainable energy development and the effective use of space-based solar power which would answer to the never-ending demands of human beings.\u0000Result: The article also delineates the opportunities of space-based solar power as well as the challenges that might be faced while building the system.\u0000Conclusion: The paper is a descriptive and conceptual study which illustrates SBSP as an innovative and important breakthrough in the field of science and one of the most important topics of discussion that needs to be addressed. The paper suggests the need for conducting more study on the topic and development of projects to measure its feasibility in the future, in terms of Indian context.","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"150 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116370576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Media Influencers and Purchase Intention amongst Social Media Users in developing African economy","authors":"Ebuka Christian Ezenwafor, Chigbata Moses Olise, P. I. Ebizie","doi":"10.3126/qjmss.v3i2.41571","DOIUrl":"https://doi.org/10.3126/qjmss.v3i2.41571","url":null,"abstract":" Background: Internet disruption has unprecedentedly made social media a global village and global digital market where business and customers interacts boundlessly. People’s interaction has far gone beyond boundary and businesses are seeing and harnessing these opportunities. \u0000Objective: This study investigated the effect of social media influencers on purchase intention among social media users. \u0000Method: The population of this study consist of active social media users in Anambra state. Sample size of 220 was arrived at using convenience sampling for infinite population. Reliability and validity test were done through construct Reliability and Discriminant validity respectively through smart- pls. Data was computed with SPSS version 24 and analysed with SEM via Smart-Pls. \u0000Result: The finding of this investigation showed that trustworthiness, attractiveness and influencer product match up has positive and significant effect on purchase intention respectively. \u0000Conclusion: More so, expertise does not influence purchase intentions. Finally, if there is need social media influencer, organizations should painstakingly seek influencers with high trust level among audience, highly attractive and it’s congruity with the intended promoted product.","PeriodicalId":383816,"journal":{"name":"Quest Journal of Management and Social Sciences","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122447513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}