Wine Economics and Policy最新文献_第8页

Picking out a wine: Consumer motivation behind different quality wines choice 挑选葡萄酒：不同质量葡萄酒选择背后的消费者动机

Wine Economics and Policy Pub Date : 2019-06-01 DOI: 10.1016/j.wep.2019.02.002

Giuseppe Di Vita , Francesco Caracciolo , Filippo Brun , Mario D’Amico

{"title":"Picking out a wine: Consumer motivation behind different quality wines choice","authors":"Giuseppe Di Vita , Francesco Caracciolo , Filippo Brun , Mario D’Amico","doi":"10.1016/j.wep.2019.02.002","DOIUrl":"10.1016/j.wep.2019.02.002","url":null,"abstract":"<div><p>The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and bulk wine. Our analysis explicitly investigates the patterns and determinants of consumption for these four different types of wine by analyzing a representative sample of consumers from a traditional wine-producing country. This study provides for first time insights on quality perceptions of wines and verifies whether Italian consumers perceive significant differences among the different categories of wines. The overall results, obtained through a system of equation estimates, show that consumer motivations and wine consumption determinants change according to each different range of wine quality and thereby support a hierarchical scale of quality wines, as a fact consumers’ motivation progressively changes as the quality scales of the wine increase or decrease. In addition, this study highlights for first time any differences in the consumption determinants between the PDO and the PGI wines in a national context and it suggests that the influence of the two different GI labels on the wine choice of consumers is truly different. Important insights were also provided for bulk wine whose consumption seems to be closely related to wine tourism and the desire to buy locally produced wines.</p></div>","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.wep.2019.02.002","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44740043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 37

Port wine, an established product a new market: A comparative analysis of perceptions of firms and consumers 波特酒，一个成熟的产品，一个新的市场:企业和消费者观念的比较分析

Wine Economics and Policy Pub Date : 2019-06-01 DOI: 10.1016/j.wep.2019.02.005

Ana Patricia Silva , João Rebelo

{"title":"Port wine, an established product a new market: A comparative analysis of perceptions of firms and consumers","authors":"Ana Patricia Silva , João Rebelo","doi":"10.1016/j.wep.2019.02.005","DOIUrl":"10.1016/j.wep.2019.02.005","url":null,"abstract":"<div><p>Port wine industry can be considered as a case study of the effects of globalization, expressed at diverse levels, such as changes in habits of consumption and lifestyles, that lead to a decrease of consumption rates in the last years. The aim of this paper is to understand how to reverse the downward trend, proposing guidelines to increase Port wine competitiveness in the market. Therefore, the core of this research is to compare perception of wine firms and consumers, regarding the actual image and consumption of Port wine. A qualitative approach was applied including In-depth interviews with the directors of companies (n=20) and two focus groups with young consumers (n=15). Data were transcribed verbatim and content analysed. Results showed convergence between perception of wine firms and consumers regarding Port wine needs to increase its competitiveness in the market. Three main dimensions emerged, as the most important areas to develop: 1) promotion; 2) product adaptation to the market and 3) focus on innovation, mostly regarding the sensory characteristics of beverage, the packaging and the communication to consumers. This study aims to contribute to the growing field of wine marketing, which in special Port wine lacks research.</p></div>","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.wep.2019.02.005","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43195009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

The European Union and action on climate change, through the lens of the wine industry 欧盟和气候变化的行动，通过葡萄酒行业的镜头

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.06.002

Stephanie Green

引用次数: 2

The worlds of wine: Old, new and ancient 葡萄酒的世界:旧的，新的和古老的

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.10.002

Hua Li , Hua Wang , Huanmei Li , Steve Goodman , Paul van der Lee , Zhimin Xu , Alessio Fortunato , Ping Yang

引用次数: 26

Using social media for consumer interaction: An international comparison of winery adoption and activity 使用社会媒体进行消费者互动:酒庄采用和活动的国际比较

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.07.001

Gergely Szolnoki , Rebecca Dolan , Sharon Forbes , Liz Thach , Steve Goodman

引用次数: 42

Designations of origin and organic wines in Italy: Standardisation and differentiation in market dynamics 意大利原产地和有机葡萄酒的名称:市场动态的标准化和差异化

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.11.003

Silvio Menghini

引用次数: 5

An economic model of wineries and enotourism 酿酒厂和生态旅游的经济模式

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.06.001

Jason Winfree , Christopher McIntosh , Timothy Nadreau

引用次数: 14

Adaptive capacity to climate change in the wine industry: A Bayesian Network approach 葡萄酒行业对气候变化的适应能力:贝叶斯网络方法

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.11.002

Eva Merloni , Luca Camanzi , Luca Mulazzani , Giulio Malorgio

{"title":"Adaptive capacity to climate change in the wine industry: A Bayesian Network approach","authors":"Eva Merloni , Luca Camanzi , Luca Mulazzani , Giulio Malorgio","doi":"10.1016/j.wep.2018.11.002","DOIUrl":"10.1016/j.wep.2018.11.002","url":null,"abstract":"<div><p>This study assesses the main factors influencing the behavior of wine producers and the strategies implemented by them with regard to changing climatic conditions. To do so, we adopted a Bayesian Network combining climatic, technical, and economic factors, as well as farmer perception and environmental actions. Based on the scientific literature reviewed, a set of research hypotheses was formulated and compared with empirical evidence collected in the Italian region of Emilia-Romagna. Climatic data, both at the regional and vineyard levels were collected and primary information on wine growing and wine making firms was gathered by means of a producer survey, including 56 wine farms. The results showed that the probability to be negatively affected by the effects of climate change is influenced by structural and technical farm characteristics and by farmer readiness to embrace change. Local climatic conditions, particularly temperature and water surplus, are the factors that most affect both wine production and adaptation behavior in the study area. We conclude that the adoption of focused management and appropriate adaptation strategies, as well as appropriate policies with regard to regulation, incentives and support, are crucial issues for farmers to face the ongoing climatic challenge.</p></div>","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.wep.2018.11.002","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41756714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 24

Reach for the stars: The impact on consumer preferences of introducing a new top-tier typology into a PDO wine 摘星:在PDO葡萄酒中引入新的顶级类型对消费者偏好的影响

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.09.001

Gabriele Scozzafava, Francesca Gerini, Andrea Dominici, Caterina Contini, Leonardo Casini

{"title":"Reach for the stars: The impact on consumer preferences of introducing a new top-tier typology into a PDO wine","authors":"Gabriele Scozzafava, Francesca Gerini, Andrea Dominici, Caterina Contini, Leonardo Casini","doi":"10.1016/j.wep.2018.09.001","DOIUrl":"10.1016/j.wep.2018.09.001","url":null,"abstract":"<div><p>In a world characterized by a significant evolution in wine consumption, Protected Designations of Origin (PDO) wines have constituted a valid strategy of marketing and competitiveness for producers. In 2014, the Consorzio Vino Chianti Classico created the \"Chianti Classico Gran Selezione\" DOCG (Denominazione di Origine Controllata e Garantita) to strengthen and expand the quality range of its productions. This is a new typology of Chianti Classico placed at the top of the quality production pyramid. The aim of this study is to verify whether the introduction of a higher-tier certification within a PDO denomination can represent an effective strategy to leverage brand value and strengthen the relationship between quality production and territory. With this purpose in mind, we performed a choice experiment on Italian wine consumers. A Latent Class Model allowed us to identify three distinct classes of consumers that differ in their preferences for price and PDO. Moreover, we performed a Chi-squared Automatic Interaction Detection technique and a Principal Component Factor Analysis for describing these classes according to consumers’ attitudes and personal characteristics. Our results show the existence of a segment that appreciates the introduction of the new label and therefore support the effectiveness of developing this strategy.</p></div>","PeriodicalId":38081,"journal":{"name":"Wine Economics and Policy","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.wep.2018.09.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46397217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation 千禧一代消费者的葡萄酒消费和购买习惯以及对葡萄酒创新的态度

Wine Economics and Policy Pub Date : 2018-12-01 DOI: 10.1016/j.wep.2018.11.001

Alessandra Castellini, Antonella Samoggia

引用次数: 43