European vector of development of the modern scientific researches最新文献

{"title":"LEXICO-GRAMMATICAL AND STYLISTIC FEATURES OF ENGLISH ADVERTISING SLOGANS","authors":"S. Lobanova, V. Tryndiuk, A. Martyniuk","doi":"10.30525/978-9934-26-077-3-16","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-16","url":null,"abstract":"The aim of the article is to generalize and present the lexico-grammatical and stylistic features of English-language advertising slogans. The study allows us to determine the need of society to understand and conceptualize advertising, the mechanisms of verbal influence of advertising texts, analysis of language tools on which are based logical and emotional argumentation in advertising to persuade and motivate the audience to action, ensuring the ability of advertising text to remember . Methodology. The survey is conducted on the basis of a comparison of the data of the respondents (using the same questionnaire) on the impact of advertising slogans on the consumer, both popularity and brand. The survey also covered the family of students, which made it possible to compare these options for answering the survey questions. The results of the survey showed that younger respondents adopted English-language advertising slogans to choose about the benefits of the product and its brand. However, the older generation was more likely to be driven by savings and proven brands. Advertising for them is a show and does not deserve trust but carries the impetus for further study. Practical consequences. As the younger generation is effectively influenced by advertising slogans, modern advertising compositions take into account the characteristics of this audience. What do they aim for their income, exclusivity, price variations. As for the senior respondents, they demonstrated time-tested thrift and a scrupulous approach to pricing strategies for advertising slogans. Thus, the experimental study showed a multi-vector feature of the respondents' attitude to advertising slogans.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125503910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EMOTIONAL TENSION IN THE PROFESSIONAL ACTIVITY OF TEACHERS IN AN INCLUSIVE EDUCATIONAL ENVIRONMENT","authors":"V. Bocheliuk, M. Panov","doi":"10.30525/978-9934-26-077-3-2","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-2","url":null,"abstract":"The state of mental tension arises when a person performs productive activity in difficult conditions and has a strong impact on his or her performance. The nature of this influence is determined by the situation itself, as well as the characteristics of the individual, his or her motivation and so on. In general, the importance of a component in the overall structure of tension, the dynamics of its changes is determined by what place it occupies in the structure of a particular activity. In the process of certain activity, various relationships, which include people and events, there are internal properties of the individual, which become his or her stable formations and begin to participate in the regulation of mental states and behavior in difficult conditions. Based on the concept of «tension» as a mental state, we talk about emotional tension in the professional activity of teachers as a state that is expressed in the characteristics of experiences and behavior and is objectively caused by such difficulties that cannot be overcome. The syndrome or phenomenon of «burnout» is manifested as a state of physical and mental exhaustion caused by emotional stress, which in turn leads to stress when working with people. Emotional burnout is a mechanism of psychological protection developed by a person in the form of complete or partial exclusion of emotions in response to traumatic influences. The results allowed us to develop guidelines for the prevention of emotional burnout of teachers in an inclusive educational environment in order to prevent and assist teachers who are prone to «emotional burnout». The presented methodical recommendations are only the first step in the further in-depth study of the problem of emotional burnout of teachers in professional activity.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115460452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFICIENCY OF APPLICATION OF PLANT GROWTH REGULATORS ON DIFFERENT GENOTYPES OF SUNFLOWER","authors":"D. Chuyko, O. Bragin","doi":"10.30525/978-9934-26-077-3-29","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-29","url":null,"abstract":"Sunflower is the most common crop in Ukraine. In terms of sunflower seed growing, our country is among the top three world leaders. The aim of the article is to study the possibility of increasing the productivity and improving the seed characteristics of sunflower seeds, the influence of growth regulators on the morphological characteristics of the studied lines, experimental hybrids, varieties and the possibility of improving traditional cultivation technologies. In the process of performing scientific work, introductory, special and general scientific research methods were used. The scientific novelty of the research is aimed at improving and enhancing the productive characteristics and economically useful traits of sunflower lines and hybrids, as well as assessing the feasibility of using growth regulators Fulvital Plus, Ecostim and Quadrostim on these genotypes and their individual reactions. Weather conditions in the period 2018-2020 were unstable and depended on the year. There was a significant impact of PGR on the formation of productivity (increase in the range of 0.7-38.1 % compared to control). The greatest positive impact was achieved on lines Skh808A and Skh1002A. These lines are characterized by high drought resistance and adaptability to adverse conditions in general and major diseases. High rates of PGR impact on experimental hybrids can be justified by the presence of heterosis, which in turn increases the number of dominant alleles in the plant, which help plants better adapt to environmental conditions. PGR had almost no effect on the studied sunflower cultivars, except for the Lakomka cultivar (productivity varied in the range of 82.4-50.9 g, compared to the control of 75.9 g). The slight effect of PGR on sunflower varieties may explain their inconsistency in the onset of developed phases, the period of onset of a certain phase in the population can vary from a few days to a week. The use of PGR Quadrostim was effective on experimental hybrids, except for the linear-varietal hybrid Skh808A×Shchelkunchyk, the oil content varied within the control over the years of research 50.8 % (control 20.7 %). The influence of the studied PGRs on the oil content in the seeds of self-pollinating sunflower lines was specific and varied depending on the genotype of the line and PGR. The practical value of the work is determined by the importance of its end results, both for seed production, breeding practice and for production. The influence of the studied PGRs had an individual nature of influence and varied depending on the genotype of the line, growth regulator and weather conditions surrounding the plants at the time of treatment and subsequent vegetation.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130102467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FOUNDERS OF DOMESTIC BYZANTINE STUDIES. THE RETURN OF FORGOTTEN NAMES IN MODERN HISTORICAL SCIENCE","authors":"L. Kulykova","doi":"10.30525/978-9934-26-077-3-13","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-13","url":null,"abstract":"The subject of the research is the study of scientific researches of personalities, biographies and creative way of outstanding domestic scientists, scholars of Byzantium in the second half of the 19th – first half of the 20th century, who be-came the founders of Byzantine studies. Research methods. A system of theoretical and empirical research methods was used to study the specific purpose of scientific research and solving problems, namely: historical and pedagogical analysis and syn-thesis, definition of the purpose, subject and tasks, exploration, synthesis of abstrac-tion, comparison, generalization and analogy to clarify the peculiarities of the devel-opment of theoretical approaches underlying the renewal and expansion of the study of Byzantinists and their research on the specified topic; analysis of sources, as well as research materials with the subsequent synthesis of its results into a holistic system of views on this problem; personalistic and biographical method – for the analysis of historical, biographical, reference and encyclopedic literature devoted to historical and pedagogical personalities. The aim of the study is to present to modern historians and all those interested in studying the history of Byzantium, both in Ukraine and abroad, the names of prominent historians of the past and objectively evaluate their work and scientific results in terms of modern international scientific views and approaches. Conclusion. Personalized study of life and scientific and pedagogical heritage of professors and academics of Byzantine studies V. G. Vasilievsky, O. O. Vasiliev, V. E. Regel, Y. A. Kulakovsky, F. I. Uspensky, A. G. Gotalov-Gottlieb gave the opportunity to reveal their fundamental role in the development of domestic Byzantine studies, the establishment of their own scientific schools and areas in scientific and pedagogical activities, created scientific and educational literature on Byzantine history, medieval history and culture, national foreign research institutes, scientific societies, associations and more. The scholars in their monographs and textbooks gave a personal vision of the problem and an interpretation of the expediency and importance of studying the history and culture of Byzantium and the Middle Ages in general. V. G. Vasilievsky, O. O. Vasiliev, V. E. Regel, Y. A. Kulakovsky, F. I. Uspensky, A. G. Gotalova-Gotliba laid the foundation of the national scientific championship. Their names and works are our scientific pride \"forgotten\", \"shot\", destroyed or simply unknown today to the general public of modern scientists in Ukraine and abroad. Further research of publications and use of their works and textbooks could become a valuable source for modern researchers of Byzantine history, as well as a discovery and subject for acquaintance for modern foreign researchers.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130856284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEANS OF FORMING INFORMATION AND COMMUNICATION SYSTEMS IN THE DESIGN OF THE INCLUSIVE SPACE OF THE SCHOOL","authors":"Ksenia Katrichenko, S. Kryvuts, O. Vasina","doi":"10.30525/978-9934-26-077-3-9","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-9","url":null,"abstract":"The article is devoted to the analysis of means of formation of information and communication systems taking into account inclusive design. The constant development of innovative project developments in this direction indicates a change in conceptual approaches to their design and the urgency of changing the paradigm of inclusive education, which takes into account accessibility and safety for all students without exception. The system approach allowed to establish connections between the ergonomic component of the formation of the design of information and communication systems, their functionality and aesthetic expressiveness. The method of abstraction helped separate from certain properties and relations of the object and at the same time focus on those properties that are the direct object of scientific research; the method of generalization contributed to the logical completion of abstraction; the method of classification allowed to determine the specific characteristics in solving the problems of the best examples of project activities with the possibility of their theoretical justification. The social significance and relevance of the chosen research topic lies in the analysis and identification of fundamentally new design solutions for the educational space of secondary schools, which have been implemented in foreign countries. Characteristic features of their solution are taking into account the principles of universal (inclusive) design based on the use of technological innovations, availability of spatial planning, design and artistic solutions, which significantly improve the implementation of information and communication systems. Functional comfort, in this case, is considered as a generalized criterion for optimizing the system \"human-object or process-environment\". In addition, the inclusive approach takes into account the comfortable and aesthetic conditions of students' adaptation to the new modern standards of education and testifies to its practical significance. It is a special synthesis of ergonomics and design in the educational environment, and also allows you to create new \"scenarios\" of educational activities of modern students. Analysis of aspects of the developed design model of an inclusive approach in solving information and communication systems will help initiate its implementation in the educational space of secondary schools of Ukraine.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128993959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BREEDING OF DROUGHT-RESISTANT SOYBEAN VARIETIES UNDER CLIMATE CHANGE","authors":"L. Biliavska, Yurii Biliavskyi","doi":"10.30525/978-9934-26-077-3-25","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-25","url":null,"abstract":"Thus, the primary task of breeding is to create varieties that combine high yield with drought resistance. It is important to have a sufficiently high level of adaptability of the variety to the conditions of the growing region, where the variety remains the main reserve for resource conservation and intensification of agricultural production in Ukraine. Generally accepted methods are used, namely scientific, special, laboratory, mathematical and statistical. In conditions of insufficient moisture, the use of early maturing and very early maturing varieties is relevant. Indicators of soybean yield in all oblasts of Ukraine are provided. According to the results of the analysis of 17-year meteorological observations, it was found that the climatic characteristics of Poltava oblast became more arid. The dynamics of indicators of the soybean gross yield in Poltava oblast (2002–2018) is analyzed against the background of the amount of precipitation during the growing season (4–8 months). In the research laboratory of Breeding, Seed Production and Varietal Soybean Agrotechnics of Poltava State Agrarian University, it was created Almaz, Antratsyt, Adamos, Aleksandryt, Akvamaryn, Avantiuryn soybean varieties, which were listed the State Register of Plant Varieties Suitable for Spreading in Ukraine. Indicators of agricultural suitability of these varieties and their advantages are presented. Varieties of Poltava breeding are distinguished by drought resistance, resistance to diseases and pests, non-lodging, when the seeds mature, the beans do not crack. These varieties are guaranteed predecessors for winter crops in the Steppe and Forest-Steppe of Ukraine.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114157336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TERMS AS UNITS OF TRANSLATION","authors":"Yu. I. Sydorenko","doi":"10.30525/978-9934-26-077-3-19","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-19","url":null,"abstract":"The purpose of the paper is to determine the features of the translation of technical terms from English into Ukrainian. A term is a word or phrase that expresses a clearly defined concept in a particular field of science, technology, art, socio-political life, and so on. Scientific and technical terminology is a wide layer of vocabulary that develops intensively and actively interacts with other layers of the vocabulary of the language, primarily with common vocabulary. Unlike commonly used words, terms are usually unambiguous, they are not characterized by expression. Some terms have lost a purely special character and are widely used in various parts of speech, while others retain a narrowly specialized use. Peculiarities of terms, as well as their translation into Ukrainian were studied by such linguists as G. Bezhenar, I. Beloded, I.Volkova, M.Volodina, B.Golovin, V.Danylenko, А. Dyakov, T Kiyak, R. Korobin, D Lotte, A. Naumenko, O. Oguy, E. Pirikov and others. Terms, as specific lexical units of language, are characterized by such features as accuracy, unambiguity, systematicity, objectivity and motivation. Translation of complex terms consists of two main procedures - analytical and synthetic. An important role in the translation of phrases is played by the analytical stage - the translation of its individual components. And for this it is necessary to correctly define the components of a complex term, because they can be not only words but also phrases that are part of a complex term. The main means of translating terms-phrases are descriptive method, transcription and tracing. The most difficult to translate are terms that have different meanings not only in different fields of science and technology, but even in one field. The main problem of translation of terms and terms-phrases is their ambiguity not only among different branches of science, but also within the technical field itself. Terms are units of language and professional knowledge that ensure the effectiveness of intercultural communication. For this reason, the greatest practical significance in the translation of scientific and technical texts is the equivalent translation of terminology. Differences in the lexical structure and morphosyntactic structure of terms have objective linguistic reasons: English terms, the structure of which includes a substantive defining component (noun or noun group), cannot be translated into Ukrainian without differences in morphosyntactic structure due to differences in the grammatical structure of languages.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129293237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"LONG-TERM CHANGES OF COPEPODA (CRUSTACEA) ABUNDANCE AND BIOMASS IN THE DANUBE AND ODESA REGIONS OF THE BLACK SEA AS INDICATOR OF WATER QUALITY","authors":"Y. Kharytonova, V. Dyadichko","doi":"10.30525/978-9934-26-077-3-21","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-21","url":null,"abstract":"Copepoda are the most important zooplanktonic group constituting the primary food for fish larvae and some fishes. Copepoda have the longest life cycles among the Black Sea mesozooplankton, so their biomass and percentage of total zooplankton biomass is greatly reduced by eutrophication. The percentage of Copepoda from the total biomass of zooplankton is a reliable indicator of the ecological status of the water bodies. For the Black Sea marine waters the indicator of “good” ecological status (GES) is the average annual biomass of Copepoda, which exceeds 45% of the total biomass of zooplankton. Changes of total biomass of zooplankton, biomass of Copepoda, the abundance and biomass of dominant species – Oithona davisae Ferrari F. D. & Orsi, 1984, Acartia (Acartiura) clausi Giesbrecht, 1889 and A. (Acanthacartia) tonsa Dana, 1849 in the Danube and Odesa marine regions from 1970 to 2019 were analysed. Also the ecological quality class in the Nort-Western part of Black sea by Copepoda indicators from 2004 to 2017 were established according to Water Framework Directive US. The total zooplankton biomass had been decreasing in Ukrainian waters and % of Copepoda from total zooplankton biomass was increasing. These tendencies shown a positive change in the forage base of commercial planktophagous fishes and ecological class status of the investigated aquatories. The abundance and biomass of O. davisae, A. clausi and A. tonsa were decreased from 2016 to 2019. The highest values of their metrics were in 2016 and the lowest rates observed in 2019. O. davisae, A. clausi and A. tonsa were the main components of copepods number and biomass. The Acartia species formed higher part of Copepoda biomass than O. davisae. The ecological state was “good” (GES) only in Danube-Dnieper coastal waters and Danube delta in 2004–2017 where Copepoda formed more than 45 % of total zooplankton biomass. In waters of Northwester Black Sea bays, shallow and deepwater shelfs the ecological state was “Bad” (notGES), the part of Copepoda was lower than 45 %.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116895605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CURRENT PROBLEMS OF PRESERVATION AND DEVELOPMENT OF HISTORICAL AREAS OF THE CITY","authors":"I. Rusanova, I. Chernova","doi":"10.30525/978-9934-26-077-3-8","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-8","url":null,"abstract":"The work is devoted to the analysis of modern approaches to the use of objects of architectural and historical heritage and the conceptual solution of issues of use and preservation of historical areas on the example of Zaporizhzhia. The work analyzes modern approaches to the preservation of the urban historical environment in the context of sustainable development of the city, the means of reconstruction of historic areas; it highlights the historical stages of formation, compositional and planning characteristics, as well as the architectural and spatial typology of development of historical areas of Zaporizhzhia. The study substantiates the theoretical and methodological basis for the preservation of historical and architectural heritage. The paper considers national and foreign experience in preserving historic areas in urban development and modern methods of preserving architectural and historical heritage. The author offers a vision of a comprehensive reconstruction of the historic city, stages and measures to implement the concept of reconstruction based on the characteristics of construction and analysis of the functional use of buildings in the context of the environment. The author concludes that the state of preservation and use of historical and architectural monuments in Ukraine lags far behind the leading foreign countries, and to effectively solve the problem it is necessary to apply a comprehensive approach to the revitalization of historic cities.","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128813927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SCIENTIFIC-METHODICAL ASPECTS OF FORMATION OF READINESS FOR GERMAN-LANGUAGE PROFESSIONALLY ORIENTED COMMUNICATION OF FUTURE AGRICULTURISTS","authors":"T. Pakhomova, O. Piddubtseva, Dnipro State Agrarian","doi":"10.30525/978-9934-26-077-3-15","DOIUrl":"https://doi.org/10.30525/978-9934-26-077-3-15","url":null,"abstract":"Active European integration processes in the state, education and business determine relevance of the study. They pay special attention to the discipline «Foreign language for specific purposes» in the training of agricultural specialists. The purpose of this study is to consider the scientific and methodical aspects of formation of readiness for German-language professionally oriented communication among future agriculturists. Theoretical (analysis, systematization, generalization, modeling) and empirical methods were used to achieve this goal. They allowed to analyze the latest scientific research in the field of foreign language training, problems of readiness for foreign language communication, features of foreign language professionally oriented communication of agro-industrial enterprises` specialists. The analysis of the professional requirements for future farmers, scientific approaches to interpretation of the concept «readiness», modern concepts of foreign language teaching methods gave grounds to specify the concept of readiness for German-speaking professionally oriented communication of agriculturists, which is seen as the competence to use acquired knowledge, ability and skills for successful German-speaking professionally oriented communication. Analysis of the national experience of foreign language training of agricultural sector specialists shows that the main purpose of foreign languages studying in higher educational establishments is the training a specialist who can use the German language as a tool of professional activity and professional knowledge. In order to achieve this goal it is necessary to develop the linguistic, social-cultural, educational and professional components of German-speaking professionally oriented communicative competence. Communication is an integral part of the professional activities of specialists. It is based on general social and psychological patterns and focuses on the successful and effective implementation of professional duties, and includes the exchange of proposals, requirements, views, motives to solve specific problems, sign agreements or establish other relations between the subjects of joint activities. German-language professionally oriented communication has its linguistic features, namely: lexical (terms, scientific and technical phraseology, professionalism, jargon, abbreviations and acronyms), grammatical (nominal style, modal verbs, passive voice, sentence length) and stylistic (metaphor, comparison and epithets). According to the fundamental bases of foreign language training the model of formation of readiness for German-language professionally oriented communication among future agriculturists is proposed, based on the peculiarities of teaching foreign languages in agricultural universities and the specificity of professionally oriented communication of specialists in the agricultural sector. It consists of the following blocks: motivational-target, theoretical-methodological","PeriodicalId":378664,"journal":{"name":"European vector of development of the modern scientific researches","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128742375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}