中華傳播學刊Pub Date : 2022-12-01DOI: 10.53106/172635812022120042006
王淑美 王淑美
{"title":"新冠肺炎與女性再現：臺灣主流新聞裡的性別落差","authors":"王淑美 王淑美","doi":"10.53106/172635812022120042006","DOIUrl":"https://doi.org/10.53106/172635812022120042006","url":null,"abstract":"\u0000 新冠肺炎大流行對全球造成重大影響，女性所受衝擊比男性更深。本研究蒐集臺灣三家報紙新聞媒體2020 年1 月至2021 年7 月間的疫情相關報導，採用批判論述分析方法，檢視新聞如何呈現女性及其所負擔的照顧責任，並與三家獨立網路媒體之報導對照。研究發現，疫情期間有關女性處境之報導數量微乎其微，報紙多將相關新聞刊登在次要版面，以照顧者、消費者、受害者等角度再現女性，忽略結構性問題，並暗示女性應解決自己的問題。\u0000 Recent studies have suggested that the impact of Covid-19 pandemic is gender-specific. Women are more susceptible than men to experience the effects of Covid-19. Since the global outbreak of Covid-19, the rates of unemployment mong women have increased. They have been required to spend more time attending to children and household chores and have experienced more domestic violence because of stay-home restrictions. This study employed critical discourse analysis to investigate reports on three Taiwanese newspapers published between January 2020 and July 2021. The analysis revealed that women were not represented sufficiently and that the issues of gender inequality were arginalized. The analysis also revealed that patriarchal ideology still dominates society; therefore, women’s contribution to care work is taken for granted. This study urges Taiwanese newspapers to account for women’s needs and promote gender equality.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114880851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-12-01DOI: 10.53106/172635812022120042002
蘇致亨 蘇致亨
{"title":"重新分期台語電視史：黨國資本主義、強人的沈默和蔣經國時期的雙面本土化","authors":"蘇致亨 蘇致亨","doi":"10.53106/172635812022120042002","DOIUrl":"https://doi.org/10.53106/172635812022120042002","url":null,"abstract":"\u0000 本文藉統計三臺臺語節目比例及爬梳廣播安全會報等檔案，重建以本土語言為中心的電視史分期，強調應以產業發展視角重構電視史，並指出是蔣經國死後的還我母語運動，而非解嚴，才帶來《廣電法》語言禁令的解除。回訪電視史，有助反思黨國文化治理的三組課題：一是在黨國資本主義下傳播媒體如何運作的政治經濟學；二是強人領袖對於語言管制不尋常的沉默；三是蔣經國時期在宣稱與實作的虛實之間、政治與文化的領域之間、菁英與庶民的階級之間等三個層次呈現的雙面本土化。\u0000 This study used statistics and archived information to reconstruct the native language–centric periodization of television history in Taiwan. Three characteristics of the party-state cultural governance in post-war Taiwan were analyzed: the power of marketization and the political economy of communication under an authoritarian regime; the self-fulfilling prophecy of language regulation due to the unusual silence of the dictators; and Chiang Ching-kuo’s Taiwanization policies—co-operating with Taiwanese political elites while strictly controlling the mass usage of the native language in everyday, for example, in television programs.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"334 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116906855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-12-01DOI: 10.53106/172635812022120042007
王右君 王右君
{"title":"移住社群的媒體參與：以公視《越南語新聞》為個案研究對象","authors":"王右君 王右君","doi":"10.53106/172635812022120042007","DOIUrl":"https://doi.org/10.53106/172635812022120042007","url":null,"abstract":"\u0000 本文以公視《越南語新聞》及其社群平臺為案例，探討移住社群在公共媒體上的參與模式及其機會與限制。研究顯示，節目團隊的新聞服務定位及通訊傳播科技的中介，令閱聽人得以在編譯的協力下形成草根參與迴路，提供消息線索並影響新聞議題設定。編譯和中間人可經由組織內水平互動在議題設定和內容生產上進行培力或協作參與，但此機會卻受限於節目資源和產製模式。唯個案社群平臺上的隨機論壇可公開近用，容許廣大移民／工為權益發聲。\u0000 To investigate the patterns of media participation of the migrant community as well as the corresponding opportunities and limitations, this paper presents a case study of Bản tin tiếng Việt PTS, a Vietnamese news program in Taiwan. The study demonstrated that the production team regards the provision of essential news for the Vietnamese migrant community as the primary goal and uses information and communication technologies in horizontal communication appropriately. Accordingly, the target audience with which translator-editors collaborate are empowered to develop a grassroots participation avenue through which they can contribute sources and influence the news agenda. Through horizontal communication, the translator-editors and “in-betweeners” can participate in shaping the news agenda and producing news content. However, such opportunities are limited because of insufficient resources and the modes of production. Nevertheless, the forums on the program’s social media platform are publicly accessible, allowing members of the migrant community to voice their opinions.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129315400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-12-01DOI: 10.53106/172635812022120042003
魏玓 魏玓
{"title":"重訪豬哥亮歌廳秀：1980年代臺灣電視娛樂文化政治的再檢視","authors":"魏玓 魏玓","doi":"10.53106/172635812022120042003","DOIUrl":"https://doi.org/10.53106/172635812022120042003","url":null,"abstract":"\u0000 本論文從電視科技與產業變遷，以及電視娛樂的文化意涵等兩個面向切入，探討1980 年代豬哥亮歌廳秀節目中各種文化再現的意義鬥爭與矛盾，進而分析其中娛樂與政治交錯下的臺灣電視文化動態。本文認為，豬哥亮歌廳秀表演所呈現的文化政治，類似於佛洛依德「被壓抑的重返」的論題，但其過程是來往迂迴、模糊曲折，而不是一路單行。迂迴模糊製造了笑料與荒謬，為觀眾帶來觀賞樂趣，也支撐了當時臺灣傳播產業的變遷。\u0000 In the paper, the complex cultural representations of the 1980s Zhu GeLiang’s Night Club Live Show are examined by considering twoperspectives—namely the transformation of television technology andindustry and the cultural implication of televised entertainment—and by analyzing the documents and the texts of his shows. This paper demonstrates that the cultural politics of Zhu Ge Liang’s Night Club Live Show is consistent with Freud’s thesis of “the return of the repressed.” However, the processes of the return were indirect and ambiguous. The indirectness and ambiguity stimulated laughter and pleasure, which were welcomed by the audience. Therefore, it also contributed to the transformation of communication technologies and the communication industry at the time.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124165423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-06-01DOI: 10.53106/172635812022060041009
馮建三 馮建三
{"title":"前面有路，公共介入:評介《新聞崩壞，何以民主?》","authors":"馮建三 馮建三","doi":"10.53106/172635812022060041009","DOIUrl":"https://doi.org/10.53106/172635812022060041009","url":null,"abstract":"\u0000 書評重整作者的論點(美國傳媒過度商業化、低管制與公共媒體規模太小)，同意擴大公服媒最能更新美國的傳播與民主。其次，該書重視美國憲法第一修正案的積極面向，要求立法促進新聞自由，如美國政府曾大量補助報業，二戰後美國曾協助德日公共媒體的建設。最後，本書評另以註解補充三點:(1)聯邦傳播委員會主委在1980年代雖挺市場，但已承認市場失靈並提補助構想;(2)美國至今仍是報業補助大國;(3)記者等工會活動近來在美國強化的原因。\u0000 This book review has three components. First, Professor Pickard’s main argument is reconstructed in a condensed way, and the expanded public service media is concluded to provide a necessary, although insufficient, antidote to the United States’ over-commercialized and least regulated media system as compared with those of other rich and liberal democracies. Second, two crucial arguments that merit more attention are identified. The First Amendment may allow the state to actively strengthen press freedom. And the United States government’s active supports had been fundamental to subsidizing delivery systems for the American press and the transformation of post-war German and Japanese broadcasters into public service media. Finally, endnotes are provided that supplement and emphasize two critical facts: the most market-oriented FCC chairman did recognize the possibilities of market failure and proposed remedies accordingly, and America’s local governments have always given considerable subsidies to the publishing industry. Possible reasons are discussed to explain the recent expansion of labor coverage and news unions across the United States.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124879309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-06-01DOI: 10.53106/172635812022060041005
劉蕙苓 劉蕙苓
{"title":"探索新聞記者框架建構過程:以文創產業報導為例","authors":"劉蕙苓 劉蕙苓","doi":"10.53106/172635812022060041005","DOIUrl":"https://doi.org/10.53106/172635812022060041005","url":null,"abstract":"\u0000 本研究以框架建構角度出發，探討記者如何在報導過程中，建構社會議題。為使研究聚焦，並以近年來社會大眾耳熟能詳的文化創意產業為個案。在深度訪談18位經常報導文創產業新聞的記者後發現:(1)在框架建構過程中，消息來源的力量強大且具主導性;(2)新聞價值雖然是必要條件，但受限於媒介組織常規，記者報導框架常有固定偏向;(3)記者認知框架形成對文創的觀點，經常利用「新聞點」呈現對立框架，提供社會反思。\u0000 Frame-build as a process in which journalists frame news has been discussed recently. This study seeks to understand the process of frame- building based on the reporting for cultural and creative industries. Twenty newspaper and broadcasting journalists who cover this relevant news were interviewed. The findings show that journalists have shaped the basic knowledge of the cultural and creative industry through interaction with sources over the years at the cultural level. According to the data collected, journalists’ perception of cultural and creative industries varied on their news beats. Moreover, the news values have led reporters to report the related events. This study concludes the interaction of news value and news routine affect news frame-building significantly.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"7 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128809321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-06-01DOI: 10.53106/172635812022060041007
黃書瑋 黃書瑋
{"title":"穿梭虛實之間:上班族玩家在線上遊戲的社會資本運作之探討","authors":"黃書瑋 黃書瑋","doi":"10.53106/172635812022060041007","DOIUrl":"https://doi.org/10.53106/172635812022060041007","url":null,"abstract":"\u0000 線上遊戲已成為人們重要的休閒娛樂選擇，其中上班族更是最主要的遊戲族群。爬梳以往研究，強調人際關係是上班族玩家參與線上遊戲的主要原因之一，但卻鮮少有研究或專文探析原是娛樂取向的線上遊戲，是如何轉變成上班族經營人際關係的重要工具?據此，本研究以線上遊戲、第三空間與社會資本理論為核心，探討上班族玩家在虛實空間中社會資本的運作。研究採取民族誌對玩家所處空間與社會資本間的關聯性做深入討論。本研究提出線上遊戲對於企業、個人在社會資本上有著正面與負面兩種影響，線上遊戲若使用得宜，有助於上班族玩家轉換社會資本與創造協作的可能性;若玩家彼此間對於遊戲的認知與價值產生差異，就有可能導致衝突的發生，造成社會資本的消逝。\u0000 Online gaming has become a common form of leisure and entertainment, and office workers are a key target group. Studies have revealed that interpersonal relationships are a strong motivation for office workers to participate in online gaming, but few studies have analyzed how online gaming, which was originally entertainment oriented, has transformed into a tool for office workers to manage their interpersonal relationships. This study explored theories of online gaming, the notion the third place, and how office workers use the social capital of online gaming in both virtual spaces and reality from an ethnographic perspective. In addition, this study analyzed the correlation between players’ online, offline and social capital. Finally, this study proposed that online gaming has both positive and negative effects on the social capital of enterprises and individuals. When used effectively, online gaming can help office workers convert social capital and create opportunities for cooperation. However, differences among players’ understanding and evaluation of online gaming may lead to conflict, reduce group trust, and cause the loss of social capital.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114260943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-06-01DOI: 10.53106/172635812022060041001
林照真 林照真
{"title":"社群媒體與政治廣告:分析2020年臺灣選舉的臉書政治廣告","authors":"林照真 林照真","doi":"10.53106/172635812022060041001","DOIUrl":"https://doi.org/10.53106/172635812022060041001","url":null,"abstract":"\u0000 2016年發生俄羅斯藉由購買美國臉書政治廣告，試圖影響美國大選事件。臉書檢討後推出廣告透明化政策，臺灣於2019年11月首度實施，禁止非臺灣人購買臉書政治廣告。選舉時盛行社群廣告，國內現行的《選舉罷免法》卻未規範社群媒體的廣告行為。本論文指出，臉書政治廣告使用演算法，為政黨與候選人瞄準特定選民。身分不明的出資者在臉書刊登的政治廣告，較可能出現特定的黨派立場。隱藏的個人與行銷公司進行的廣告購買，目前亦無法規範。\u0000 Political advertisements on Facebook exhibited strong evidence of financial investment from Russia to disrupt the 2016 American election. Facebook made its practices of self-regulating political advertising transparent in November 2019, the time of the General Election in Taiwan. The advertising policy of Facebook prohibits non-Taiwanese from buying political advertisements. Because of the lack of laws and regulations regarding social media advertising, this study examined the purchase of political advertisements on Facebook. This study discovered that algorithms on Facebook help buyers identify voters. Political advertisements on Facebook purchased by anonymous third parties create political polarization. Unknown individuals and marketing firms play crucial roles in social media campaigns, but their practices of purchasing political advertisements and content are not transparent.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116156793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-06-01DOI: 10.53106/172635812022060041004
曾國峰 曾國峰
{"title":"通傳會「法規影響評估」的運作與限制","authors":"曾國峰 曾國峰","doi":"10.53106/172635812022060041004","DOIUrl":"https://doi.org/10.53106/172635812022060041004","url":null,"abstract":"\u0000 通傳會治理傳播與通訊市場，所制定的法案對於民眾、產業與社會均造成各種面向的衝擊，但過去甚少有研究檢視其立法機制是否合理，制定的規範有無達成政策目標。雖然法規影響評估(RIA)已經普遍應用在OECD國家，國發會也要求中央部會納入法規制定作業程序，但研究發現，通傳會與行政部會類似，仍會受到外部行政立法機關介入與利益團體遊說，而內部政務官與事務官權力不對等的從屬科層，以及缺乏量化數據與質性資料對產業與內容的分析能量，都不利於執行完整的法規影響評估。\u0000 The National Communications Commission (NCC) regulates telecommunications and media services in Taiwan, and most of its laws and policies affect citizens, industries, and society. Few studies have explored the functionality of the legislative process and whether the laws serve their purpose, although several ministries have applied regulatory impact assessment (RIA) to the legislative process. This study discovered lobbies outside organizations, such as political parties and interest groups, reduce staff members’ professionalism and independence. In addition, bureaucratic culture and a lack of professionalism prevent RIA from being conducted in a timely manner. Therefore, the NCC should reorganize its staff, redistribute resources, and engage in dialogue with political appointees and ordinary civil servants to effectively regulate telecommunications and the media and produce high-quality laws and policies.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130251765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
中華傳播學刊Pub Date : 2022-06-01DOI: 10.53106/172635812022060041002
姚惠忠 姚惠忠, 凌儀玲 Hui-Chung Yao, 鄭皓蔚 I-Ling Ling
{"title":"當理性遇上感性:情緒導向模式在危機傳播之驗證","authors":"姚惠忠 姚惠忠, 凌儀玲 Hui-Chung Yao, 鄭皓蔚 I-Ling Ling","doi":"10.53106/172635812022060041002","DOIUrl":"https://doi.org/10.53106/172635812022060041002","url":null,"abstract":"\u0000 既有危機傳播理論，多從認知影響情緒取徑入手，較少探討情緒影響認知，因此有學者疾呼危機傳播也需要情緒導向模式的理論取徑。本研究為彌補此一缺口，針對Lu & Huang（2018）所提出的情緒導向模式命題進行實證。研究發現理性分析的認知導向模式，不管在模型解釋力、直接、間接效果上，多不如情緒導向模式。換言之，危機初始階段影響公眾對危機知覺、態度，甚至行為意圖的關鍵變項，可能不是危機責任認知，而是公眾因危機事件而生的情緒。\u0000 The cognition–emotion approach has dominated crisis communication theories, whereas the emotion–cognition approach has received little attention. Based on the notion proposed by Lu and Huang (2018) that emotional intensity determines information processing capacity, this study empirically tested the emotion–cognition approach in the domain of crisis communication. The results indicate that the emotion–cognition approach outperformed the cognition–emotion approach in terms of explanatory power, total effect, and direct and indirect effects. In addition, public emotions, rather than crisis responsibility, might have a substantial effect on the public’s perceptions, attitudes, and behavioral intentions during the outbreak of a crisis.\u0000 \u0000","PeriodicalId":377163,"journal":{"name":"中華傳播學刊","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125379252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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