重新分期台語電視史:黨國資本主義、強人的沈默和蔣經國時期的雙面本土化

蘇致亨 蘇致亨
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Abstract

本文藉統計三臺臺語節目比例及爬梳廣播安全會報等檔案,重建以本土語言為中心的電視史分期,強調應以產業發展視角重構電視史,並指出是蔣經國死後的還我母語運動,而非解嚴,才帶來《廣電法》語言禁令的解除。回訪電視史,有助反思黨國文化治理的三組課題:一是在黨國資本主義下傳播媒體如何運作的政治經濟學;二是強人領袖對於語言管制不尋常的沉默;三是蔣經國時期在宣稱與實作的虛實之間、政治與文化的領域之間、菁英與庶民的階級之間等三個層次呈現的雙面本土化。  This study used statistics and archived information to reconstruct the native language–centric periodization of television history in Taiwan. Three characteristics of the party-state cultural governance in post-war Taiwan were analyzed: the power of marketization and the political economy of communication under an authoritarian regime; the self-fulfilling prophecy of language regulation due to the unusual silence of the dictators; and Chiang Ching-kuo’s Taiwanization policies—co-operating with Taiwanese political elites while strictly controlling the mass usage of the native language in everyday, for example, in television programs.  
重新分期台语电视史:党国资本主义、强人的沉默和蒋经国时期的双面本土化
本文藉统计三台台语节目比例及爬梳广播安全会报等档案,重建以本土语言为中心的电视史分期,强调应以产业发展视角重构电视史,并指出是蒋经国死后的还我母语运动,而非解严,才带来《广电法》语言禁令的解除。回访电视史,有助反思党国文化治理的三组课题:一是在党国资本主义下传播媒体如何运作的政治经济学;二是强人领袖对于语言管制不寻常的沉默;三是蒋经国时期在宣称与实作的虚实之间、政治与文化的领域之间、菁英与庶民的阶级之间等三个层次呈现的双面本土化。 This study used statistics and archived information to reconstruct the native language–centric periodization of television history in Taiwan. Three characteristics of the party-state cultural governance in post-war Taiwan were analyzed: the power of marketization and the political economy of communication under an authoritarian regime; the self-fulfilling prophecy of language regulation due to the unusual silence of the dictators; and Chiang Ching-kuo’s Taiwanization policies—co-operating with Taiwanese political elites while strictly controlling the mass usage of the native language in everyday, for example, in television programs.
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