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International Journal of Technology Marketing最新文献

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Technology-tailored tourism experiences. Context, tools, and users 技术定制的旅游体验。背景、工具和用户
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10037676
Marco Tregua, Anna D'Auria
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引用次数: 0
Effects of tourists' locus of attributions on tourists' online reviews 游客归因点对游客在线评论的影响
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10043259
M. Saleh
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引用次数: 1
Consumer response towards personalised pricing strategies in online marketing 消费者对网络营销中个性化定价策略的反应
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10038457
M. Farkas, Vijay Victor, R. Nathan
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引用次数: 2
Analysing consumers' smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach 使用定性维度分析消费者智能手机采用决策:多标准决策方法
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.116893
Vibha Trivedi, Ankur Chauhan, A. Trivedi
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引用次数: 2
Impact of short lived content on brand love and purchase intention of generation Z 短寿命内容对Z世代品牌喜爱和购买意愿的影响
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10041612
Ruchika Sharma, Kritika Nagdev
{"title":"Impact of short lived content on brand love and purchase intention of generation Z","authors":"Ruchika Sharma, Kritika Nagdev","doi":"10.1504/ijtmkt.2021.10041612","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10041612","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are digital influencers social change catalysts Empirical findings from the online apparel industry 数字影响者是社会变革的催化剂吗?在线服装行业的实证研究结果
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10042538
Athar Hameed Butt, Umer Zaman, Muddasar Ghani Khwaja
{"title":"Are digital influencers social change catalysts Empirical findings from the online apparel industry","authors":"Athar Hameed Butt, Umer Zaman, Muddasar Ghani Khwaja","doi":"10.1504/ijtmkt.2021.10042538","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10042538","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Factors influencing purchase intention of smartphone: a case of Gen Z Malaysian consumers 影响智能手机购买意愿的因素:以马来西亚Z世代消费者为例
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10043261
Wai Hong Tan, Diyana Kamarudin
{"title":"Factors influencing purchase intention of smartphone: a case of Gen Z Malaysian consumers","authors":"Wai Hong Tan, Diyana Kamarudin","doi":"10.1504/ijtmkt.2021.10043261","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.10043261","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating determinants of brand extension success in a fit and a non-fit scenario 在适合和不适合的情况下调查品牌扩展成功的决定因素
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.119073
Katharina Knoerzer, J. Millemann
{"title":"Investigating determinants of brand extension success in a fit and a non-fit scenario","authors":"Katharina Knoerzer, J. Millemann","doi":"10.1504/ijtmkt.2021.119073","DOIUrl":"https://doi.org/10.1504/ijtmkt.2021.119073","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations 人工神经网络诊断消费者对加油站非燃料产品和服务的行为
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10036874
Surajit Bag, Gautam Srivastava
{"title":"Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations","authors":"Surajit Bag, Gautam Srivastava","doi":"10.1504/IJTMKT.2021.10036874","DOIUrl":"https://doi.org/10.1504/IJTMKT.2021.10036874","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The impact of social media engagement on consumers' trust and purchase intention 社交媒体参与对消费者信任和购买意愿的影响
International Journal of Technology Marketing Pub Date : 2020-11-25 DOI: 10.1504/ijtmkt.2020.10033402
A. Matin, Tornike Khoshtaria, Gocha Tutberidze
{"title":"The impact of social media engagement on consumers' trust and purchase intention","authors":"A. Matin, Tornike Khoshtaria, Gocha Tutberidze","doi":"10.1504/ijtmkt.2020.10033402","DOIUrl":"https://doi.org/10.1504/ijtmkt.2020.10033402","url":null,"abstract":"This study aims to investigate the effect of social media usage among different segments of customers on their level of trust in the advertising campaign and their purchase intention. The paper took a deductive approach by reviewing past literature about the effects of social media on consumers and in particular on customer purchase intention to design a construct for evaluating the relationship between the variables. The findings indicate that engagement on social media varies for different segments of customers. This includes the engagement to acquire discounts and promotions for price-sensitive customers, following upmarket brands for high-end customers; it is also used to follow brands that the customer is already a patron of in brand loyal segment. An additional category was designed for the fashion seeking customers, namely, engaging on social media to follow new trends and celebrities. In all categories, engagement on social media positively impacts the level of trust and purchase intention among customers. This study differs from past research by classifying customers and their social media usage and examining these factors in relation to trust and purchase intention. Hence, the results can assist managers in planning advertising campaigns based on their overall strategy.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43203264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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