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International Journal of Technology Marketing最新文献

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What you see is what you get: VR as tool for travel experiences trials 你所看到的就是你所得到的:VR作为旅行体验试验的工具
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10040866
Carlos Gutiérrez Marines, Pável Reyes Mercado, J. González
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引用次数: 0
Website stickiness: role of customer value, satisfaction, trust and habit 网站粘性:客户价值、满意度、信任和习惯的作用
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10042537
Kirti Dutta, Terjani Goyal
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引用次数: 3
Analysing consumers smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach 使用定性维度分析消费者智能手机采用决策:多标准决策方法
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10037460
A. Trivedi, Ankur Chauhan, Vibha Trivedi
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引用次数: 2
Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences 社区、创意和盗版:了解印度观众对音乐流媒体采用的三合一方法
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10037754
Kalyani Suresh, P. Kumar, K. Namadev, Akhil Pillai
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引用次数: 1
Presence of digital sources in international marketing: a review of literature using Leximancer 数字资源在国际营销中的存在:使用lexximancer的文献综述
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10043071
S. Rana, Surender Khan, A. Goel
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引用次数: 2
Impact of short-lived content on brand love and purchase intention of generation Z 短命内容对Z世代品牌喜爱和购买意愿的影响
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.119072
Ruchika Sharma, Kritika Nagdev
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引用次数: 0
Critical success factors for better healthcare: an MCDM approach 改善医疗保健的关键成功因素:MCDM方法
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10040393
P. Verma, S. Datta
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引用次数: 0
Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate 阿里巴巴双11退款崩溃事件对消费者参与意愿的影响
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10041985
W. Su, Yingping Mai, W. Wong
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引用次数: 0
Diagnosing key factors for gamification in marketing using hierarchical clustering technique 利用层次聚类技术诊断营销游戏化的关键因素
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijtmkt.2021.10042536
Gautam Srivastava, Surajit Bag
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引用次数: 1
Effect of eWOM valence on purchase intention: the moderating role of product eom效价对购买意愿的影响:产品的调节作用
International Journal of Technology Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJTMKT.2021.10035724
A. Shrivastava, Rituparna Basu, S. Mukherjee, B. Datta, Gobinda Roy
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引用次数: 1
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