Analysing consumers' smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach

Q3 Business, Management and Accounting

International Journal of Technology Marketing Pub Date : 2021-01-01 DOI:10.1504/ijtmkt.2021.116893

Vibha Trivedi, Ankur Chauhan, A. Trivedi

引用次数: 2

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使用定性维度分析消费者智能手机采用决策:多标准决策方法

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.