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Pakistan Journal of Commerce and Social Science最新文献

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Social Commerce: Consumer Behaviour in Online Environments 社交商务:在线环境中的消费者行为
Pakistan Journal of Commerce and Social Science Pub Date : 2019-04-04 DOI: 10.1007/978-3-030-03617-1
Neil Robinson, Alex Fenton, Crispin Dale
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引用次数: 8
An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands 消费者使用b微信与奢侈时尚品牌互动的探索性调查
Pakistan Journal of Commerce and Social Science Pub Date : 2019-04-04 DOI: 10.1007/978-3-030-03617-1_12
Noreen Siddiqui, M. Mannion, R. Marciniak
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引用次数: 9
Personalised and Participative Branding Through Fashion Blogging 通过时尚博客打造个性化和参与性品牌
Pakistan Journal of Commerce and Social Science Pub Date : 2019-04-01 DOI: 10.1007/978-3-030-03617-1_4
J. Cheung, D. Vazquez, T. Conway
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引用次数: 5
Social Media’s Evolution in S-commerce 社交媒体在电子商务中的演变
Pakistan Journal of Commerce and Social Science Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-03617-1_2
C. Henninger, Nina Bürklin, C. Parker
{"title":"Social Media’s Evolution in S-commerce","authors":"C. Henninger, Nina Bürklin, C. Parker","doi":"10.1007/978-3-030-03617-1_2","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_2","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74706071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination 视频扼杀了广播之星:社交商务音乐平台在促进产品传播方面的回顾
Pakistan Journal of Commerce and Social Science Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-03617-1_5
N. Robinson, C. Dale, A. Fenton
{"title":"Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination","authors":"N. Robinson, C. Dale, A. Fenton","doi":"10.1007/978-3-030-03617-1_5","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_5","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75143181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry 探讨社交商务对英国时尚行业消费者浏览动机和购买意愿的影响
Pakistan Journal of Commerce and Social Science Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-03617-1_6
Marta Blazquez, Tianran Zhang, R. Boardman, C. Henninger
{"title":"Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry","authors":"Marta Blazquez, Tianran Zhang, R. Boardman, C. Henninger","doi":"10.1007/978-3-030-03617-1_6","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_6","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88481999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo 美妆视频博主的微博口碑与微博赞助广告的影响
Pakistan Journal of Commerce and Social Science Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-03617-1_13
Weifang Ding, C. Henninger, Marta Blazquez, R. Boardman
{"title":"Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo","authors":"Weifang Ding, C. Henninger, Marta Blazquez, R. Boardman","doi":"10.1007/978-3-030-03617-1_13","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_13","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73349293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Challenges and Future Opportunities of Social Commerce 社交商务的挑战与未来机遇
Pakistan Journal of Commerce and Social Science Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-03617-1_14
Courtney Chrimes, R. Boardman, C. Henninger
{"title":"The Challenges and Future Opportunities of Social Commerce","authors":"Courtney Chrimes, R. Boardman, C. Henninger","doi":"10.1007/978-3-030-03617-1_14","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_14","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81660892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Attitudes Towards Brands’ Facebook Pages Across Different Age Groups 不同年龄群体对品牌Facebook页面的态度
Pakistan Journal of Commerce and Social Science Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-03617-1_7
R. Boardman
{"title":"Attitudes Towards Brands’ Facebook Pages Across Different Age Groups","authors":"R. Boardman","doi":"10.1007/978-3-030-03617-1_7","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_7","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90558909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram 解开谜团:通过Instagram销售创业视角
Pakistan Journal of Commerce and Social Science Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-03617-1_8
C. Henninger, Xiaoli Zhao, Aurelie Le Normand
{"title":"Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram","authors":"C. Henninger, Xiaoli Zhao, Aurelie Le Normand","doi":"10.1007/978-3-030-03617-1_8","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_8","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79600132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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